'Becoming Steve Jobs' offers an intimate portrait of the tech titan, revealing the transformation of a young, brash innovator into a wise and respected leader. Through candid storytelling and personal anecdotes, the authors unravel the complexities of Jobs’ personality and his relentless pursuit of excellence. Readers will discover the pivotal moments that shaped his vision for Apple and the lessons learned from both failures and successes. This biography is not just about achievements; it's a deep dive into the humanity behind the icon. What drove Steve Jobs to change the world, and what legacy did he leave that continues to inspire?
By Brent Schlender, Rick Tetzeli
Published: 2016
""The greatest innovation is not what you create, but how you inspire others to dream bigger; it’s about leaving the world a little better than you found it.""
The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.
Brent Schlender is a prominent American author and journalist, best known for his insightful writing on technology and business. His notable works include 'Steve Jobs: A Biography' co-authored with Jay Elliot, which offers a unique perspective on the life and legacy of the iconic Apple co-founder. Schlender's writing style is characterized by thorough research, engaging narrative, and a focus on the human aspects behind technological innovations. His keen observational skills have made him a revered voice in the field, contributing to various publications and sharing critical insights on the evolution of the tech industry.
Rick Tetzeli is an accomplished author and editor known for his insightful writings on technology and entrepreneurship. He has served as the executive editor for Fast Company magazine and has authored several notable works, including 'Becoming Steve Jobs' co-written with Brent Schlender, which offers an in-depth look at the life and legacy of the iconic Apple co-founder. Tetzeli's writing style is characterized by a blend of thorough research and engaging storytelling, capturing the nuances of the individuals and industries he explores.
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“"The greatest innovation is not what you create, but how you inspire others to dream bigger; it’s about leaving the world a little better than you found it."”
Becoming Steve Jobs
By Brent Schlender, Rick Tetzeli
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