Consultative Selling

In 'Consultative Selling,' Mack Hanan revolutionizes the sales process by emphasizing the importance of understanding and addressing customer needs over mere product pitching. This transformative approach empowers sales professionals to become trusted advisors rather than just sellers, fostering stronger client relationships. By mastering consultative techniques, salespeople can unlock deeper insights into their clients' challenges and craft tailored solutions. Hanan’s engaging insights blend practical strategies with real-world examples, making this book a must-read for anyone looking to elevate their selling game. Will you become the trusted partner your customers need?

By Mack Hanan

Published: 2011

Consultative SellingBook binding

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