In 'Consultative Selling,' Mack Hanan revolutionizes the sales process by emphasizing the importance of understanding and addressing customer needs over mere product pitching. This transformative approach empowers sales professionals to become trusted advisors rather than just sellers, fostering stronger client relationships. By mastering consultative techniques, salespeople can unlock deeper insights into their clients' challenges and craft tailored solutions. Hanan’s engaging insights blend practical strategies with real-world examples, making this book a must-read for anyone looking to elevate their selling game. Will you become the trusted partner your customers need?
By Mack Hanan
Published: 2011
"True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution."
Do you sell products or services? Mack Hanan has a secret to share: it doesn't matter. Discover the proven formula for selling customer profit that generates maximum sales.
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“True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution.”
Consultative Selling
By Mack Hanan
Discover a world of knowledge through our extensive collection of book summaries.
Mack Hanan is an acclaimed author and expert in the field of business strategy and consulting. He is best known for his influential works, including "Consultative Selling: The Key to Creating Value-Added Solutions" and "The New World of Corporate Entrepreneurship." Hanan's writing is characterized by a practical approach, blending real-world examples with theoretical insights to provide readers with actionable strategies. His ability to simplify complex concepts makes his books essential reading for professionals seeking to enhance their business acumen. With a career spanning decades, Hanan is a sought-after speaker and consultant, recognized for his contributions to the field.
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