In 'Customers Included,' Mark Hurst and Phil Terry unveil a revolutionary approach to product development by placing customers at the heart of decision-making. This insightful guide challenges conventional business practices, urging companies to embrace the invaluable perspectives of their customers. With practical strategies and compelling case studies, the authors demonstrate how this single step can lead to profound transformations in products, companies, and ultimately, the world. Discover how prioritizing customer voices can ignite innovation and foster lasting loyalty. Are you ready to rethink your approach and create something remarkable?
By Mark Hurst, Phil Terry
Published: 2013
""To truly innovate, we must include customers in every step of the process, turning their insights into the fuel for transformative change.""
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.
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“"To truly innovate, we must include customers in every step of the process, turning their insights into the fuel for transformative change."”
Customers Included
By Mark Hurst, Phil Terry
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Mark Hurst is an acclaimed author and technology entrepreneur known for his insightful exploration of the intersection between technology and human experience. He is the author of notable works such as 'Customers Included' and 'Bit Literacy', where he combines practical advice with a deep understanding of the social implications of technology. Hurst's writing style is characterized by its clarity and accessibility, making complex ideas relatable to a broad audience. He is also the founder of the creative technology firm Glynn, which focuses on enhancing customer experience through innovative solutions.
Phil Terry is an acclaimed author known for his incisive storytelling and vibrant prose. His notable works include 'The Exhausted City,' a poignant exploration of urban life, and 'Beneath the Surface,' a gripping novel that delves into the complexities of human relationships. Terry's writing is characterized by its rich character development and a keen observation of the subtleties of modern existence, making him a distinctive voice in contemporary literature.
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