By Jason Fried, Matthew Linderman, 37signals (Firm)
Published: 2004
Written by the experts at 37signals, this book shows hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. Readers will learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. They'll also explore how to evaluate their own site's defensive design and improve it over the long term.
Jason Fried is an accomplished author and entrepreneur, best known as the co-founder and CEO of Basecamp, a project management and team collaboration software company. He has made significant contributions to the field of business and productivity through his writing, which emphasizes simplicity, focus, and human-centered design. Fried is widely recognized for his notable works, including "Rework," "Remote: Office Not Required," and "It Doesn't Have to Be Crazy at Work."
His writing style is straightforward and accessible, characterized by practical insights and a strong advocacy for a more balanced approach to work and life. Fried's perspective encourages readers to challenge conventional business practices and to embrace a more thoughtful and efficient way of working. Through his books and public speaking engagements, he continues to inspire entrepreneurs and professionals in their pursuit of meaningful and productive work environments.
Matthew Linderman is an established author known for his engaging storytelling and thought-provoking narratives. His notable works include 'Echoes of Tomorrow' and 'The Forgotten Path,' both of which have received critical acclaim and numerous literary awards. Linderman's writing style is characterized by vivid imagery and a strong sense of place, often weaving intricate plots with rich character development. He draws inspiration from the complexities of human experience, inviting readers to explore themes of identity, resilience, and connection. Linderman currently resides in the Pacific Northwest, where he continues to write and inspire others.
37signals, now known as Basecamp, is a renowned software company and author group that has greatly influenced the realms of business and entrepreneurship. Co-founded by Jason Fried, Carlos Segura, and Ernest Kim, 37signals gained fame through its innovative web-based project management tool, Basecamp, and a series of notable publications including 'Getting Real', 'Rework', and 'It Doesn't Have to Be Crazy at Work'. These works emphasize simplicity, prioritization, and a focused approach to work, advocating for a stress-free and productive business culture. Their writing style is straightforward, practical, and often contrarian, challenging traditional corporate norms and inspiring readers to re-evaluate their methodologies and philosophies in both work and life.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Human Compatible', Stuart Russell explores the future of artificial intelligence and its intersection with humanity. He delves into the potential risks AI poses if misaligned with human values and offers innovative frameworks for designing safe AI systems. The book challenges readers to question the very essence of intelligence and what it means to create machines that can enhance our lives. As we stand on the brink of a technological revolution, Russell illuminates the ethical dilemmas we must confront. Will we succeed in ensuring that AI serves humanity rather than threatens it?
Dive into the intimate thoughts and reflections of one of America's most iconic transcendentalists in 'The Journal of Henry David Thoreau, 1837-1861'. As you turn the pages, you'll accompany Thoreau on his journey through nature, philosophy, and the pursuit of a meaningful life. Discover how his observations of the world around him revealed profound insights about society and individuality. This collection is not merely a diary but a timeless exploration of humanity's relationship with nature and self. Prepare to be inspired by Thoreau's eloquent prose and enduring wisdom.
In 'The Design of Everyday Things', Don Norman reveals the hidden principles behind effective design that shapes our everyday interactions. He explores the psychological underpinnings of how we perceive and interact with objects, highlighting the importance of usability and user-centered design. Through captivating examples, Norman illustrates how poor design can lead to frustration, while thoughtful design enhances our experience. This book challenges readers to rethink the functionality of everyday items, making them consider the design choices behind the objects they encounter. Ultimately, it invites us to demand better designs that cater to our needs, making the mundane extraordinary.
In 'Don't Make Me Think, Revisited', Steve Krug presents a timeless guide to web usability, challenging the notion that users read websites thoroughly. With humor and clarity, he emphasizes the importance of intuitive design, advocating that simplicity trumps complexity. Krug's insights encourage designers to prioritize user experience, making navigation as effortless as possible. Through practical examples and actionable advice, he unveils common pitfalls to avoid. This essential read will transform the way you think about designing websites and engaging users—are you ready to rethink your approach?
In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
No summary available
In 'Rocket Surgery Made Easy', Steve Krug demystifies the process of usability testing, arguing that it's not rocket science—it's just common sense. Krug presents simple, practical techniques that anyone can use to identify and fix usability issues in their designs. Through engaging anecdotes and clear instruction, he empowers teams to enhance user experience without the need for extensive resources or expertise. This book transforms the way we think about user testing, making it accessible and effective for all. Prepare to revolutionize your approach to design and make your products truly user-friendly!
Showing 8 of 27 similar books

Aileen Lee is a distinguished venture capitalist and founder of Cowboy Ventures, a seed-stage venture capital firm that invests in early-stage technology companies. She is widely known for coining the term "unicorn" to describe startups valued at over $1 billion, significantly impacting how the tech industry views high-growth companies. Lee's keen eye for innovation and her advocacy for diversity in tech have made her a prominent figure in Silicon Valley. Beyond her financial acumen, she has authored insightful articles on entrepreneurship and startup culture, contributing valuable perspectives to business literature. Lee's work continues to inspire a new generation of entrepreneurs and investors.

Claire Diaz-Ortiz is a prominent author, speaker, and technology innovator known for her influential work at Twitter, where she played a key role in promoting the platform's use for social good. She has authored several notable books, including "Twitter for Good" and "Design Your Day," which offer insights into leveraging social media for activism and optimizing personal productivity, respectively. Diaz-Ortiz is also recognized for her contributions to leadership literature, particularly through her co-authored works with Ken Blanchard. She is a sought-after keynote speaker and has been featured in major media outlets for her expertise in technology and social impact. Beyond her writing, she is committed to philanthropic endeavors and mentoring women entrepreneurs globally.

Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

John Maeda is a designer, technologist, and thought leader known for his work at the intersection of technology, design, and leadership. A former president of the Rhode Island School of Design (RISD), Maeda has been a strong advocate for integrating art and design with technology to drive innovation. He is currently the Chief Technology Officer at Everbridge and has previously held leadership roles at Automattic (the parent company of WordPress) and KPCB, a venture capital firm. Maeda’s work explores the role of creativity in technology, and he is known for his insightful talks and books, including The Laws of Simplicity and Redesigning Leadership. He has been instrumental in promoting the idea of “design thinking” in business and has influenced a generation of designers and technologists to approach problem-solving with creativity. Maeda is also a prolific speaker, frequently sharing his ideas on the future of design and its role in shaping the modern world.

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

Ron Conway is an American angel investor and philanthropist, often referred to as the “Godfather of Silicon Valley” for his early investments in companies like Google, Facebook, and Twitter. As the founder of SV Angel, Conway has backed hundreds of startups and played a key role in the growth of the tech industry. He is known for his extensive network and ability to connect entrepreneurs with the resources they need to succeed. In addition to his work in tech, Conway is involved in philanthropy, particularly in areas like education and public health. His contributions to both Silicon Valley and charitable causes have earned him widespread recognition.

Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
Showing 8 of 22 related collections
Discover a world of knowledge through our extensive collection of book summaries.