Designing the Obvious

In 'Designing the Obvious', Robert Hoekman Jr. unveils the hidden principles of intuitive design that captivate users from the first glance. The book dissects the art of simplicity, revealing how the most effective designs are often the most straightforward. Through insightful anecdotes and practical tips, Hoekman challenges conventional wisdom and emphasizes the importance of understanding user needs. Readers will discover how to create seamless experiences that enhance interaction and foster engagement. This compelling exploration of design urges us to rethink our approach and emphasizes that the simplest solutions can have the most profound impact.

By Robert Hoekman (Jr.), Robert Hoekman

Published: 2011

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