In 'Good Strategy Bad Strategy', Richard Rumelt dismantles the myth of the ‘strategic plan’ and reveals the core of effective strategy-making. He emphasizes the importance of clear objectives and the ability to identify critical issues rather than simply relying on broad visions. Through compelling examples and insights, Rumelt illustrates the pitfalls of vague ambitions and highlights the necessity of tough choices. Readers will discover how to differentiate between genuine strategy and superficial platitudes. This enlightening read will challenge your perspective on success and equip you with the tools to develop robust strategies.
By Richard Rumelt
Published: 2011
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