In 'Googled,' Ken Auletta delves into the rise of Google, revealing the company's innovative strategies that transformed how we access information. This gripping narrative uncovers the behind-the-scenes decisions of its founders and the challenges they faced in a rapidly evolving tech landscape. Auletta brings to light the philosophical debates surrounding privacy, competition, and the essence of information in the digital age. As Google continues to shape our online experience, the book prompts readers to consider the implications of its power and influence. Are we merely products of Google’s algorithms, or is there more to our online identities?
By Ken Auletta
Published: 2010
""In a world where information is the currency and Google is the bank, the challenge lies in determining the value of what we know—and the power of what we choose to find.""
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
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“"In a world where information is the currency and Google is the bank, the challenge lies in determining the value of what we know—and the power of what we choose to find."”
Googled
By Ken Auletta
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Ken Auletta is an acclaimed American author and investigative journalist, known for his in-depth analysis of media, politics, and technology. He has written several notable works, including "Three Blind Mice: How the TV Networks Lost Their Way," which critiques the decline of network television, and "Media Circus: The Trouble with America's Newspapers," which examines the challenges facing the print media industry. Auletta's writing style is characterized by its thorough research, compelling storytelling, and insightful commentary, making him a respected voice in the field of journalism.
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