In 'Googled,' Ken Auletta delves into the rise of Google, revealing the company's innovative strategies that transformed how we access information. This gripping narrative uncovers the behind-the-scenes decisions of its founders and the challenges they faced in a rapidly evolving tech landscape. Auletta brings to light the philosophical debates surrounding privacy, competition, and the essence of information in the digital age. As Google continues to shape our online experience, the book prompts readers to consider the implications of its power and influence. Are we merely products of Google’s algorithms, or is there more to our online identities?
By Ken Auletta
Published: 2010
""In a world where information is the currency and Google is the bank, the challenge lies in determining the value of what we know—and the power of what we choose to find.""
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
Ken Auletta is an acclaimed American author and investigative journalist, known for his in-depth analysis of media, politics, and technology. He has written several notable works, including "Three Blind Mice: How the TV Networks Lost Their Way," which critiques the decline of network television, and "Media Circus: The Trouble with America's Newspapers," which examines the challenges facing the print media industry. Auletta's writing style is characterized by its thorough research, compelling storytelling, and insightful commentary, making him a respected voice in the field of journalism.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Digital Minimalism', Cal Newport challenges our relationship with technology, advocating for a mindful approach to digital consumption. He presents a philosophy that emphasizes focusing on what truly matters in our lives by decluttering our digital spaces. Through compelling anecdotes and research, Newport unveils the hidden costs of excessive screen time, encouraging readers to reclaim their attention and leisure. This transformative book offers practical strategies for prioritizing meaningful interactions and passions over distractions. Are you ready to disconnect to reconnect with what truly enriches your life?
In 'In the Plex', Steven Levy takes readers deep inside the inner workings of Google, exploring its innovative culture and groundbreaking technologies. Through captivating anecdotes and insightful interviews, he reveals how Google's quest for information reshapes our digital landscape and influences everyday life. The book delves into the minds of its founders, the challenges they've faced, and the ethical dilemmas that arise from their ambitions. As Levy paints a vivid picture of this tech giant, he invites readers to ponder the implications of living in a world dominated by algorithms. This insightful examination not only uncovers the magic behind one of the world's most influential companies but also challenges us to consider the future of technology itself.
Dive into the phenomenon of Facebook through David Kirkpatrick's eye-opening narrative. This engaging exploration unveils how a simple college project transformed into a global communication powerhouse. Discover the fascinating characters behind its creation and the challenges they faced along the way. Kirkpatrick delves into the societal impact of social media, raising questions about privacy, identity, and connection in a digital age. Prepare to be intrigued by the force that changed how we interact forever!
In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?
In 'Tough As They Come', former Army Staff Sergeant Travis Mills shares his harrowing journey from a brave soldier to a quadruple amputee after an explosion in Afghanistan. Despite facing unimaginable challenges, Mills embodies resilience and an unwavering spirit as he navigates life after tragedy. This remarkable memoir reveals the power of determination, the importance of support, and the courage to embrace a new normal. Through humor and heart, Mills inspires readers to face their own adversities with grit. Join him on a journey of recovery and rediscovery, where true toughness shines brighter than physical limitations.
In 'Aim for a Job in Graphic Design/Art,' S. Neil Fujita takes readers on a creative journey, sharing insider tips and industry insights that are crucial for aspiring graphic designers. This book explores the dynamic fusion of art and technology, revealing how to harness creativity in a professional setting. Through engaging anecdotes and practical advice, Fujita demystifies the job hunt process, offering strategies to stand out in a competitive field. With a focus on portfolio development and networking, readers learn how to effectively showcase their skills. Whether you're a novice or looking to advance your career, this guide ignites passion and ambition in the world of graphic design.
In 'Medieval Technology and Social Change,' Lynn White (Jr.) explores how innovations like the plow and windmill transformed medieval society. He argues that technology was a driving force behind significant social developments, reshaping agricultural practices, class structures, and even cultural ideologies. This intersection of technology and social dynamics reveals the complexities of historical progress in unexpected ways. White's insights challenge traditional perceptions of the Middle Ages, highlighting a period brimming with ingenuity. As you dive into this thought-provoking narrative, prepare to see the medieval world through a lens of innovation and societal evolution.
In "Better Than the Movies", Lynn Painter weaves a delightful tale of unrequited love and unexpected connections. The protagonist, a hopeless romantic, navigates the chaos of teenage life while dreaming of her own movie-worthy romance. When a charming but infuriating classmate unexpectedly steps into her story, plans begin to unravel. With hilarious twists and heartfelt moments, the novel explores the thin line between friendship and love. Can life really be as magical as the movies, or are happy endings just fantasies?
Showing 8 of 27 similar books

Marc Benioff is the co-founder, chairman, and CEO of Salesforce, the world’s leading customer relationship management (CRM) platform. Under Benioff’s leadership, Salesforce has grown into a global tech giant, pioneering cloud computing and transforming how businesses manage their customer relationships. Benioff is also known for his philanthropy, having donated millions to healthcare, education, and social causes. He has been a vocal advocate for corporate social responsibility, urging businesses to prioritize social good alongside profit. Benioff’s vision and leadership have made Salesforce a model for ethical business in the tech industry.

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.

Biz Stone is an American entrepreneur, co-founder of Twitter, and a key figure in the development of social media. Stone helped launch Twitter in 2006, transforming the way people communicate and share information globally. He has also co-founded other companies, including Xanga, Blogger, and Medium, and is involved in various philanthropic efforts through The Biz and Livia Stone Foundation. Stone is known for his creative thinking and his belief in the power of technology to create positive change in the world. His work has left a lasting impact on digital communication and media innovation.

Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.

David Perell is a prominent writer and educator known for his influential work in the field of online education and digital writing. He is the creator of "Write of Passage," an acclaimed online writing course that has helped thousands of students refine their writing skills and build their personal brands. As a prolific blogger, Perell shares insights on topics ranging from technology and culture to productivity and creativity. His thought-provoking essays and articles have garnered a substantial following, establishing him as a thought leader in the digital age. Additionally, Perell hosts the popular "North Star Podcast," where he interviews leading thinkers and creators, further contributing to contemporary intellectual discourse.
Showing 8 of 18 related collections
“"In a world where information is the currency and Google is the bank, the challenge lies in determining the value of what we know—and the power of what we choose to find."”
Googled
By Ken Auletta
Discover a world of knowledge through our extensive collection of book summaries.