Guerrilla Marketing
In 'Guerrilla Marketing', Jay Conrad Levinson and co-authors unveil unconventional strategies that defy traditional marketing norms. Discover how small businesses can leverage creativity and resourcefulness to achieve extraordinary results without a hefty budget. This book is packed with actionable insights and innovative tactics that empower marketers to make a lasting impact in their communities. Dive into real-world examples that illustrate the power of unconventional thinking in driving customer engagement. Unlock the secrets to standing out in a crowded market and watch your business flourish!
By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Published: 2007
"Marketing is not about the stuff you make but the story you tell."
Start Listening
What Readers Say About This Book
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
About the Authors
Jay Conrad Levinson
Jay Conrad Levinson was an American author and marketing expert best known for his pioneering work in guerrilla marketing. He authored the influential 'Guerrilla Marketing' series, which has sold over a million copies and has been translated into numerous languages. Levinson's writing style is pragmatic, direct, and accessible, making complex marketing concepts easy to understand for entrepreneurs and small business owners. His works emphasize creativity, resourcefulness, and unconventional tactics in marketing, encouraging businesses to leverage their unique strengths to stand out in competitive markets.
Jeannie Levinson
Jeannie Levinson is an acclaimed author known for her captivating storytelling and poignant character development. Her notable works include 'Whispers of the Heart', which explores themes of love and loss, and 'Echoes of the Past', a gripping historical fiction set against the backdrop of World War II. Levinson's writing style is characterized by lyrical prose and a deep emotional resonance that draws readers into the worlds she creates. In addition to her novels, she has written numerous essays and articles contributing to various literary magazines.
Amy Levinson
Amy Levinson is an acclaimed author known for her compelling narratives and rich character development. With a degree in Creative Writing, she has published several notable works, including 'The Whispering Woods' and 'Echoes of the Past', both of which have received critical acclaim for their emotional depth and intricate plots. Levinson's writing style seamlessly blends lyrical prose with poignant themes, often exploring the complexities of human relationships and the resilience of the human spirit. Her work has resonated with readers, earning her a dedicated following in the literary community.
Book Details
Key information about the book.
- Authors
- Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
- Published
- January 2007
- Publisher
- Mariner Books
- ISBN
- 0618785914
- Language
- English
- Pages
- 368
- Genres
- Content MarketingMarketing and SalesAdvertising Strategies
Purchase Options
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
Similar books you might like →
Jab, Jab, Jab, Right Hook
Gary Vaynerchuk
Purple Cow
Seth Godin
Building a StoryBrand
Donald Miller
Contagious
Jonah Berger
This Is Marketing
Seth Godin
Positioning: The Battle for Your Mind
Al Ries, Jack Trout
Viral Loop
Adam L. Penenberg
Ogilvy on Advertising
David Ogilvy
Showing 8 of 30 similar books
Take your reading experience to the next level
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
Book Collections you might like →
Drew Houston's Book Recommendations
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
View Collection
Gary Vaynerchuk's Book Recommendations
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.
View Collection
Ann Handley's Book Recommendations
Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View Collection
Jessica Alba's Book Recommendations
Jessica Alba is an American actress, entrepreneur, and founder of The Honest Company, a consumer goods company focused on eco-friendly and non-toxic products. Alba gained fame as an actress, starring in films like Fantastic Four and Sin City, but has since transitioned into business, building Honest into a successful brand known for its commitment to sustainability and transparency. In addition to her business ventures, Alba is involved in philanthropy, particularly in areas related to children's health and environmental causes. Her work as an actress and entrepreneur has made her a role model for women in business.
View Collection
Andrew Chen's Book Recommendations
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View Collection
Reid Hoffman's Book Recommendations
Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
View Collection
Jason Fried's Book Recommendations
Jason Fried is an influential entrepreneur and author best known as the co-founder and CEO of Basecamp, a project management and team collaboration software company. He has notably co-authored several best-selling books, including "Rework" and "Remote: Office Not Required," which challenge conventional business practices and advocate for more efficient, flexible work environments. Fried's clear, straightforward writing style has resonated with a wide audience, making complex business concepts accessible. His work has significantly contributed to the discourse on modern work culture and productivity. Fried continues to influence contemporary business thought through his writing and leadership at Basecamp.
View Collection
Scott Adams's Book Recommendations
Scott Adams is an American cartoonist and author best known for creating the widely acclaimed comic strip "Dilbert," which debuted in 1989. The strip humorously explores the absurdities of corporate culture and has been syndicated in thousands of newspapers worldwide. Adams has also authored several books, including "The Dilbert Principle," which became a New York Times bestseller. His work has earned numerous awards, solidifying his reputation as a sharp satirist of office life. Beyond comics, Adams is recognized for his commentary on business, management, and personal development.
View CollectionShowing 8 of 10 related collections
“Marketing is not about the stuff you make but the story you tell.”
Guerrilla Marketing
By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.
