Guerrilla Marketing Book Summary

In 'Guerrilla Marketing', Jay Conrad Levinson and co-authors unveil unconventional strategies that defy traditional marketing norms. Discover how small businesses can leverage creativity and resourcefulness to achieve extraordinary results without a hefty budget. This book is packed with actionable insights and innovative tactics that empower marketers to make a lasting impact in their communities. Dive into real-world examples that illustrate the power of unconventional thinking in driving customer engagement. Unlock the secrets to standing out in a crowded market and watch your business flourish!

By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Published: 2007

"Marketing is not about the stuff you make but the story you tell."

Book Review of Guerrilla Marketing

Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.

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Marketing is not about the stuff you make but the story you tell.

Guerrilla Marketing

By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson