In 'How Innovation Works', Matt Ridley explores the fascinating mechanics behind human ingenuity, revealing that innovation is a spontaneous process driven by trial and error rather than a linear path. He draws on captivating historical examples and contemporary case studies to illustrate how innovation thrives in environments that embrace failure and collaboration. Ridley challenges the conventional understanding of innovation, suggesting that it is often the result of collective effort rather than individual brilliance. As he delves into the implications of innovation for society and the economy, readers are left pondering how the next great breakthrough could be just around the corner. This eye-opening book invites you to reconsider the sources of change and creativity in our rapidly evolving world.
By Matt Ridley
Published: 2020
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