Identity Designed
In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.
By David Airey
Published: 2019
"Design is not just what it looks like and feels like. Design is how it works, how it communicates, and how it connects."
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What Readers Say About This Book
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
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Key Points from Identity Designed
About the Author
David Airey
David Airey is a renowned author and graphic designer known for his expertise in branding and logo design. He has published notable works including 'Logo Design Love', 'Identity Designed', and 'Logo Briefs', which have established him as a leading voice in the field of visual identity. Airey's writing style is clear and engaging, often blending practical advice with personal insights, making complex design principles accessible to readers from all backgrounds. His contributions extend beyond writing; he actively shares his knowledge through his blog and design resources, inspiring both aspiring and established designers alike.
Book Details
Key information about the book.
- Authors
- David Airey
- Published
- January 2019
- Publisher
- Rockport Publishers
- ISBN
- 1631595946
- Language
- English
- Pages
- 291
- Genres
- DesignBrandingGraphic Design
Purchase Options
Buy on Amazon
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Identity Designed
By David Airey
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