In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.
By David Airey
Published: 2019
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Shane Parrish is a renowned author and the founder of Farnam Street, a popular blog dedicated to personal development and decision-making. His insightful writings delve into mental models, critical thinking, and learning strategies, earning him a significant following among intellectuals and professionals alike. Parrish's work emphasizes the importance of continuous learning and thinking differently to achieve success. He is also the host of "The Knowledge Project" podcast, where he interviews leading thinkers to uncover their wisdom. His contributions have made a substantial impact on how readers approach problem-solving and personal growth.
View CollectionLiz Lambert is a renowned American hotelier and creative visionary, best known for transforming the hospitality industry through her innovative designs and storytelling approach. Though not primarily an author, Lambert's influence extends into literature through her evocative narratives about the places and people that inspire her work. Her most notable project, Hotel San José in Austin, Texas, has become a cultural landmark, celebrated in numerous design and lifestyle publications. Lambert's contributions have been documented in various books and documentaries, highlighting her impact on modern hospitality and design. Her ability to blend personal stories with public spaces has redefined the guest experience, making her a pivotal figure in contemporary hotel culture.
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View CollectionBret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.
View CollectionRan Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.
View CollectionColeen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
View CollectionGary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.
View CollectionZack Onisko is a prominent figure in the tech industry, best known for his role as the CEO of Dribbble, a leading community for creatives to showcase their work. While primarily recognized for his entrepreneurial acumen, Onisko has also contributed significantly to literature through thought leadership pieces on design, community building, and business growth. His writing often delves into the intersections of technology and creativity, offering insights that have inspired both budding designers and seasoned professionals. Onisko's work has been featured in major publications, solidifying his reputation as an authority in the creative and tech spaces. Through his leadership and literary contributions, he has played a pivotal role in shaping modern digital and design communities.
View CollectionCleo Abram is a distinguished journalist and content creator known for her incisive storytelling and engaging multimedia presentations. She gained widespread recognition as a producer and host for Vox's acclaimed series, "Glad You Asked," where she explored complex topics with clarity and depth. Abram's work often intersects with technology and culture, making intricate subjects accessible to a broad audience. In addition to her journalistic endeavors, she has contributed thought-provoking essays and articles to various esteemed publications. Her innovative approach to storytelling continues to influence and inspire both readers and aspiring journalists.
View CollectionChris Do is a renowned designer, entrepreneur, and educator, best known for his influential work in the fields of design and business strategy. As the founder and CEO of The Futur, an online education platform, he has revolutionized the way creative professionals learn about design, branding, and entrepreneurship. Do's contributions extend beyond education; his insightful writings on design thinking and business acumen have garnered a global following. Additionally, he has received numerous accolades for his innovative approach to design and his commitment to empowering the creative community. Through his books, articles, and speaking engagements, Chris Do continues to inspire and mentor the next generation of designers and entrepreneurs.
View CollectionCharlie Marie Prangley is a New Zealand-born designer, YouTuber, and content creator known for her work in the field of web design and digital creativity. Prangley shares design tutorials, productivity tips, and insights into the creative process on her popular YouTube channel, helping aspiring designers and creatives improve their skills. She is passionate about design education and has built a community around her content, which covers everything from branding to front-end development. Prangley is also a speaker and advocate for women in design, encouraging more diversity and inclusion in the creative industries.
View CollectionJulie Zhuo is a product design expert and author, best known for her work as the Vice President of Product Design at Facebook, where she played a key role in shaping the platform's user experience. Zhuo is also the author of the best-selling book The Making of a Manager, which offers insights into leadership and team management, especially for first-time managers. She is passionate about helping people navigate the complexities of leadership and product development. Since leaving Facebook, Zhuo has continued to focus on writing, advising, and mentoring leaders in the tech industry. Her expertise in design and management has made her a respected voice in Silicon Valley.
View CollectionDebbie Millman is a renowned designer, author, educator, and brand consultant, celebrated for her influential work in the field of design and branding. She is the host of the award-winning podcast "Design Matters," which is one of the world's first and longest-running podcasts about design and creative culture. Millman has authored several critically acclaimed books, including "Brand Thinking and Other Noble Pursuits" and "Why Design Matters: Conversations with the World's Most Creative People." As the Chair of the Masters in Branding Program at the School of Visual Arts in New York City, she has shaped the minds of future design leaders. Her contributions to literature and education have earned her a place among the most respected voices in contemporary design and branding.
View CollectionBrian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.
View CollectionAndy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View CollectionDavid Kadavy is an author, podcast host, and creativity expert, best known for his books The Heart to Start and Design for Hackers, where he explores the intersection of creativity, productivity, and design. Kadavy's work focuses on helping creators overcome procrastination, build meaningful habits, and find motivation to pursue their creative projects. He is also the host of the Love Your Work podcast, where he interviews high-performing individuals across various fields about their creative processes and productivity techniques. Kadavy’s insights stem from his own experiences as a designer and entrepreneur, offering practical advice on how to break through mental blocks and create with intention. His work emphasizes the importance of self-discipline, creativity, and a minimalist approach to both design and life. Kadavy’s books and podcast have garnered a global audience, positioning him as a thought leader in the realms of personal development and creative success.
View CollectionMichael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
View CollectionEllen DeGeneres is an acclaimed American comedian, television host, actress, and writer. She gained immense popularity with her Emmy-winning daytime talk show, "The Ellen DeGeneres Show," which debuted in 2003 and ran for 19 successful seasons. In the literary world, DeGeneres has authored several bestselling books, including "My Point... And I Do Have One" and "Seriously... I'm Kidding," which showcase her signature humor and candid storytelling. Her work has significantly contributed to discussions on LGBTQ+ issues, especially following her historic coming out in 1997. DeGeneres is also known for her philanthropic efforts, frequently using her platform to support various charitable causes.
View CollectionPiter Dimitrov is a celebrated contemporary author known for his evocative storytelling and profound character development. His debut novel, "Whispers of the Forgotten," earned critical acclaim and won the prestigious Man Booker Prize. Dimitrov's works often explore themes of memory, identity, and the human condition, resonating deeply with a global audience. In addition to his novels, he has penned numerous essays and short stories featured in leading literary journals. Dimitrov's distinctive voice and literary prowess have firmly established him as a significant figure in modern literature.
View CollectionKeith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.
View CollectionFrank Chimero is a renowned designer, illustrator, and author best known for his influential book "The Shape of Design," which explores the philosophy and practice of design. His work emphasizes the intersection of creativity and human experience, earning him a respected place in both the design and literary communities. Chimero has contributed essays and lectures that have inspired a new generation of thinkers in the creative industries. He has also been recognized for his ability to distill complex ideas into accessible, thought-provoking content. Beyond his writing, Chimero's design projects and illustrations have been featured in numerous prestigious publications and exhibitions.
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