'Lean UX' by Jeff Gothelf and Josh Seiden revolutionizes the way designers approach user experience in the age of agile development. Emphasizing collaboration and rapid experimentation, the authors guide readers through a process that aligns product teams around user needs and real feedback. Rather than focusing on deliverables, the book champions continuous improvement and learning in design. With practical techniques and real-world examples, it challenges conventional methods and encourages a shift in mindset. Discover how to create better products faster while truly engaging with users in this transformative read!
By Jeff Gothelf, Josh Seiden
Published: 2016
""In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users.""
UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/DesignFind new material on business modeling and outcomes to help teams work more strategicallyDelve into the new chapter on experiment designTake advantage of updated examples and case studies.
Showing 8 of 28 similar books
Claire Diaz-Ortiz is a prominent author, speaker, and technology innovator known for her influential work at Twitter, where she played a key role in promoting the platform's use for social good. She has authored several notable books, including "Twitter for Good" and "Design Your Day," which offer insights into leveraging social media for activism and optimizing personal productivity, respectively. Diaz-Ortiz is also recognized for her contributions to leadership literature, particularly through her co-authored works with Ken Blanchard. She is a sought-after keynote speaker and has been featured in major media outlets for her expertise in technology and social impact. Beyond her writing, she is committed to philanthropic endeavors and mentoring women entrepreneurs globally.
Nick Ganju is an entrepreneur and co-founder of Zocdoc, a digital healthcare platform that allows users to find and book medical appointments online. Ganju helped create Zocdoc as a way to improve access to healthcare by simplifying the process of connecting patients with doctors. The platform has since grown into one of the leading digital health services in the U.S., making it easier for millions of people to receive timely medical care. Ganju is known for his expertise in both technology and healthcare, and he has been a vocal advocate for improving healthcare accessibility through digital innovation.
David Kadavy is an author, podcast host, and creativity expert, best known for his books The Heart to Start and Design for Hackers, where he explores the intersection of creativity, productivity, and design. Kadavy's work focuses on helping creators overcome procrastination, build meaningful habits, and find motivation to pursue their creative projects. He is also the host of the Love Your Work podcast, where he interviews high-performing individuals across various fields about their creative processes and productivity techniques. Kadavy’s insights stem from his own experiences as a designer and entrepreneur, offering practical advice on how to break through mental blocks and create with intention. His work emphasizes the importance of self-discipline, creativity, and a minimalist approach to both design and life. Kadavy’s books and podcast have garnered a global audience, positioning him as a thought leader in the realms of personal development and creative success.
John Maeda is a designer, technologist, and thought leader known for his work at the intersection of technology, design, and leadership. A former president of the Rhode Island School of Design (RISD), Maeda has been a strong advocate for integrating art and design with technology to drive innovation. He is currently the Chief Technology Officer at Everbridge and has previously held leadership roles at Automattic (the parent company of WordPress) and KPCB, a venture capital firm. Maeda’s work explores the role of creativity in technology, and he is known for his insightful talks and books, including The Laws of Simplicity and Redesigning Leadership. He has been instrumental in promoting the idea of “design thinking” in business and has influenced a generation of designers and technologists to approach problem-solving with creativity. Maeda is also a prolific speaker, frequently sharing his ideas on the future of design and its role in shaping the modern world.
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
Nir Eyal is an accomplished author and behavioral design expert, best known for his two best-selling books, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." With a background in psychology and business, he has significantly influenced the fields of product design and personal productivity. Eyal's work has been featured in major publications such as The Harvard Business Review and The New York Times. He frequently speaks at industry conferences and workshops, sharing insights on how technology can be ethically designed to benefit users. Eyal also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
Brett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Showing 8 of 10 related collections
“"In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users."”
Lean UX
By Jeff Gothelf, Josh Seiden
Discover a world of knowledge through our extensive collection of book summaries.
Jeff Gothelf is a renowned author, speaker, and consultant, celebrated for his expertise in product management, design, and agile methodologies. He is the co-author of the influential books 'Lean UX: Applying Lean Principles to Improve User Experience' and 'Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously'. Gothelf's writing style is characterized by its clarity and practicality, offering actionable insights for professionals in technology and design. He is also known for his engaging workshops and talks, where he emphasizes the importance of user-centered design and collaboration in product development.
Josh Seiden is an accomplished author, consultant, and speaker specializing in product design and management. He is known for his influential works such as "Lean UX: Designing Great Products with Agile Teams" and "Outcomes Over Output: Why Customer Behavior is the Key Metric for Business Success." Seiden’s writing is characterized by its focus on practical methodologies and collaborative practices that encourage innovation and enhanced customer experience. His insights have significantly impacted the fields of UX design and agile software development, making him a sought-after thought leader and educator.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
In 'The Design of Everyday Things', Don Norman reveals the hidden principles behind effective design that shapes our everyday interactions. He explores the psychological underpinnings of how we perceive and interact with objects, highlighting the importance of usability and user-centered design. Through captivating examples, Norman illustrates how poor design can lead to frustration, while thoughtful design enhances our experience. This book challenges readers to rethink the functionality of everyday items, making them consider the design choices behind the objects they encounter. Ultimately, it invites us to demand better designs that cater to our needs, making the mundane extraordinary.
In 'Don't Make Me Think, Revisited', Steve Krug presents a timeless guide to web usability, challenging the notion that users read websites thoroughly. With humor and clarity, he emphasizes the importance of intuitive design, advocating that simplicity trumps complexity. Krug's insights encourage designers to prioritize user experience, making navigation as effortless as possible. Through practical examples and actionable advice, he unveils common pitfalls to avoid. This essential read will transform the way you think about designing websites and engaging users—are you ready to rethink your approach?
In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
No summary available
In 'Rocket Surgery Made Easy', Steve Krug demystifies the process of usability testing, arguing that it's not rocket science—it's just common sense. Krug presents simple, practical techniques that anyone can use to identify and fix usability issues in their designs. Through engaging anecdotes and clear instruction, he empowers teams to enhance user experience without the need for extensive resources or expertise. This book transforms the way we think about user testing, making it accessible and effective for all. Prepare to revolutionize your approach to design and make your products truly user-friendly!
In 'Accessibility for Everyone', Laura Kalbag reveals the fundamental importance of inclusivity in design and technology. With practical tips and real-world examples, she empowers readers to embrace accessibility as a shared responsibility. Kalbag challenges common misconceptions, urging designers to consider the diverse needs of all users. This book is not just a guide; it's a call to action for creating a truly inclusive digital world. Discover how small changes can make a monumental impact on the lives of millions.
In 'Design for Real Life', Eric A. Meyer and Sara Wachter-Boettcher challenge the traditional notions of design by highlighting how digital products impact users' lives beyond the screen. They delve into the complexities of real-world scenarios, emphasizing the importance of empathy and inclusivity in design processes. Through compelling case studies and practical advice, the authors reveal a transformative approach that prioritizes human experiences. This book invites designers to anticipate the unexpected challenges that users might face. Can design truly support and uplift those navigating tough situations in life?