No B. S. Marketing to the Affluent
In 'No B. S. Marketing to the Affluent', Dan S. Kennedy unveils the hidden rules of attracting and selling to wealthy clients. He challenges conventional marketing tactics, advocating for a no-nonsense approach that speaks directly to the affluent mindset. With practical strategies and real-world examples, Kennedy empowers marketers to break through the noise and engage high-income customers effectively. This book is a treasure trove of insights for those looking to elevate their marketing game and tap into the lucrative affluent market. Prepare to shift your perspective and unlock the secrets to success in a world driven by wealth.
By Dan S. Kennedy
Published: 2019
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