In 'Propaganda,' Edward L. Bernays unveils the art and science behind manipulating public perception. Often dubbed the father of public relations, Bernays shares how he harnessed the power of media to shape opinions and consumer behavior. This groundbreaking work walks readers through historical case studies that reveal the hidden forces driving societal change. With insights that resonate today, Bernays challenges us to consider the ethical implications of influence and persuasion. Prepare to dive into a world where thoughts are crafted and reality is molded - are you ready to see behind the curtain?
By Edward L. Bernays
Published: 2005
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society."
Reprint of a seminal 1928 work from the father of public relations and modern political spin
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“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society.”
Propaganda
By Edward L. Bernays
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Edward L. Bernays (1891-1995) was a pioneering figure in the field of public relations and a significant influencer in the development of modern communication strategies. Often referred to as the 'Father of Public Relations', Bernays utilized psychological and sociological principles to create impactful campaigns that shaped public opinion. His notable works include 'Crystallizing Public Opinion' (1923), the first book on public relations, and 'Propaganda' (1928), which explored the power of communication in society. Bernays' writing style is characterized by clarity and directness, often integrating case studies to illustrate his theories on media influence and persuasion. His contributions have greatly influenced advertising and marketing, laying the groundwork for contemporary practices in these fields.
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