In 'Propaganda,' Edward L. Bernays unveils the art and science behind manipulating public perception. Often dubbed the father of public relations, Bernays shares how he harnessed the power of media to shape opinions and consumer behavior. This groundbreaking work walks readers through historical case studies that reveal the hidden forces driving societal change. With insights that resonate today, Bernays challenges us to consider the ethical implications of influence and persuasion. Prepare to dive into a world where thoughts are crafted and reality is molded - are you ready to see behind the curtain?
By Edward L. Bernays
Published: 2005
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society."
Reprint of a seminal 1928 work from the father of public relations and modern political spin
Showing 8 of 28 similar books
David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Zooey Deschanel is an American actress, singer, and songwriter, renowned for her distinctive, quirky roles in film and television. Though primarily recognized for her work in entertainment, Deschanel has also contributed to the literary world through her co-founded website, HelloGiggles, which publishes articles on a wide range of topics, including literature. The platform has become a significant space for female voices and emerging writers. Additionally, Deschanel's creative insights extend to her songwriting, where her lyrical abilities have been praised. Her multifaceted career showcases a blend of artistic talents that influence contemporary culture.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Natalie Portman is an Academy Award-winning actress, director, and activist known for her diverse roles in films such as Black Swan, V for Vendetta, and Jackie. Beyond her successful acting career, Portman is a passionate advocate for women’s rights, animal rights, and environmental causes. She has a degree from Harvard University, where she studied psychology, and is known for her intellect as well as her artistic talent. Natalie has also directed and produced films and is a vocal supporter of the Time’s Up and #MeToo movements, advocating for gender equality in the entertainment industry.
Showing 8 of 20 related collections
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society.”
Propaganda
By Edward L. Bernays
Discover a world of knowledge through our extensive collection of book summaries.
Edward L. Bernays (1891-1995) was a pioneering figure in the field of public relations and a significant influencer in the development of modern communication strategies. Often referred to as the 'Father of Public Relations', Bernays utilized psychological and sociological principles to create impactful campaigns that shaped public opinion. His notable works include 'Crystallizing Public Opinion' (1923), the first book on public relations, and 'Propaganda' (1928), which explored the power of communication in society. Bernays' writing style is characterized by clarity and directness, often integrating case studies to illustrate his theories on media influence and persuasion. His contributions have greatly influenced advertising and marketing, laying the groundwork for contemporary practices in these fields.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Trust Me, I’m Lying," media manipulator Ryan Holiday pulls back the curtain on the dark art of modern journalism and the insidious world of online marketing. He reveals how easily the media can be exploited, turning lies into trending headlines with just a few strategic moves. With sharp wit and shocking anecdotes, Holiday illustrates the fragile line between truth and fabrication in a click-driven society. As he navigates the murky waters of deception, he challenges readers to reconsider what they consume—and who benefits from their trust. Prepare to question everything you thought you knew about news, credibility, and the power of influence!
In 'Amusing Ourselves to Death', Neil Postman explores the alarming impact of television and entertainment on public discourse and critical thought. He argues that a culture inundated with superficial media is prioritizing distraction over meaningful communication. Postman presents a compelling critique of how entertainment values undermine the seriousness of important issues. Through sharp analysis and wit, he warns against the perils of living in a world where information is merely amusement. This provocative work invites readers to reflect on their own media consumption and its implications for democracy and intellect.
Dive into the secretive world of power with 'Kennedy Tapes Concise Edition.' This intriguing collection slices through the layers of history to reveal intimate conversations that shaped pivotal moments in the Kennedy presidency. Discover the raw emotions and strategic deliberations behind the Cuban Missile Crisis, civil rights, and the space race. Each tape serves as a portal into the mind of a leader grappling with immense challenges and moral dilemmas. What revelations lie within these conversations, and how do they redefine our understanding of this iconic era?
In 'The Making of the Arab-Israeli Conflict, 1947-1951,' Ilan Pappé unravels the complex genesis of one of the most enduring conflicts in modern history. With meticulous research, he delves into the political machinations and social dynamics that shaped the landscape of the Middle East during this tumultuous period. Pappé challenges prevailing narratives, revealing the often overlooked perspectives of both Arabs and Israelis. As tensions escalated into open conflict, the author highlights the human cost of political decisions and the enduring implications for the region. This compelling exploration invites readers to reconsider the origins of a conflict that continues to define global politics today.
In 'No Gods, No Masters', Daniel Guérin presents a compelling exploration of anarchism, tracing its philosophical roots and revolutionary practices. He argues against imposed authority, advocating for a society based on mutual aid and voluntary cooperation. The book chronicles historical movements and figures that shaped anarchist thought, igniting curiosity about the untold stories of resistance. With a mesmerising narrative, Guérin challenges readers to rethink concepts of power and freedom. This thought-provoking work not only inspires but also raises questions about the future of social justice.
In 'Cambodia, 1975-1982', Michael Vickery unveils the harrowing realities of life under the Khmer Rouge regime. Through meticulous research and compelling narratives, he reveals the profound impacts of war and genocide on Cambodian society. Readers are taken deep into the struggles of survival, resistance, and the haunting memories that persist long after the violence subsides. Vickery's work challenges prevailing historical narratives, urging us to confront uncomfortable truths. This powerful account is not just a history lesson; it's a poignant reminder of resilience and the human spirit in the face of unimaginable adversity.
In 'Travels with Charley in Search of America,' John Steinbeck embarks on a cross-country journey with his beloved poodle, Charley, seeking to understand the essence of American identity during the 1960s. As they navigate the diverse landscapes and vibrant cultures of the nation, Steinbeck encounters both the beauty and the complexities of life in America. Through candid reflections and keen observations, he reveals the universal truths that bind people together, transcending regional differences. This travelogue invites readers to explore the heart and soul of a country at a crossroads, urging them to consider what truly defines a nation. Join Steinbeck and Charley on a quest that is as much about discovery as it is about self-reflection, leaving you curious about the America you think you know.
In 'Moonwalking with Einstein', Joshua Foer takes readers on a mesmerizing journey through the world of memory, revealing how he transformed from a memory-challenged journalist to a USA Memory Champion. Exploring the fascinating techniques of memory athletes, he uncovers the science behind memory formation and recall. Foer combines personal anecdotes with history, psychology, and the quirks of the human mind. As he delves deeper into memory training, readers are left questioning the potential of their own minds. This captivating blend of memoir and exploration challenges us to rethink how we remember and what it means to truly learn.