In 'Small Giants,' Bo Burlingham explores the fascinating world of successful companies that prioritize principles over profit. These organizations choose to stay small rather than chase growth at any cost, focusing instead on craftsmanship, customer relationships, and community impact. Through riveting case studies, readers discover the unique cultures and values that set these companies apart. What motivates these leaders to defy conventional business wisdom? Uncover the inspiring stories that challenge the notion that bigger is always better.
By Bo Burlingham
Published: 2016
""You don’t have to be big to be great; you just have to be great at being you.""
How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Showing 8 of 29 similar books
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Catriona Wallace is a renowned Australian entrepreneur and author, best known for her pioneering work in artificial intelligence and technology. She founded Flamingo AI, one of the world's first AI companies listed on the ASX, which specializes in machine learning-based customer experience solutions. Wallace's expertise in AI and her commitment to ethical technology have earned her numerous accolades, including being named among the Top 9 Female Entrepreneurs by the Sydney Morning Herald. As an author, she has shared her insights on innovation and leadership through various publications, contributing significantly to the discourse on AI and business. Her influence extends beyond literature, as she actively advocates for greater diversity and ethical standards in the tech industry.
Jack Ma is a Chinese entrepreneur, philanthropist, and the co-founder of Alibaba Group, one of the world’s largest e-commerce and technology conglomerates. Born into a humble family in Hangzhou, China, Ma faced numerous rejections, including from KFC, before founding Alibaba in 1999. His vision for Alibaba was to empower small businesses to compete on a global scale through the internet. Under his leadership, Alibaba grew into an international powerhouse, diversifying into cloud computing, digital payments, and entertainment. Ma’s charismatic leadership and bold business strategies made him one of the most influential figures in tech and a symbol of entrepreneurial success. In 2020, Ma stepped down from Alibaba's board but continues his philanthropic work, particularly in education, environmental sustainability, and public health. He is also known for his advocacy of embracing failure and persistence in the face of adversity, inspiring entrepreneurs worldwide.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Nick Huber is a renowned entrepreneur and writer, best known for his insightful contributions to the business and self-improvement literary genres. He gained widespread recognition through his practical advice and motivational content, which has empowered countless individuals to pursue personal and professional growth. Huber's notable works include a series of bestselling books that combine his entrepreneurial experience with actionable strategies for success. In addition to his writing, he is a sought-after speaker, sharing his expertise at various conferences and events. Huber's influence extends beyond literature, as he continues to inspire a new generation of entrepreneurs and leaders.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Showing 8 of 15 related collections
“"You don’t have to be big to be great; you just have to be great at being you."”
Small Giants
By Bo Burlingham
Discover a world of knowledge through our extensive collection of book summaries.
Bo Burlingham is an esteemed author and editor, well-known for his insightful exploration of entrepreneurship and business culture. He has served as the editor-at-large for Inc. magazine and authored several notable works, including 'Small Giants: Companies That Choose to Be Great Instead of Big', which highlights businesses that prioritize purpose and culture over rapid growth. Burlingham's writing style is characterized by a blend of practical advice and compelling narratives, providing both inspiration and guidance for aspiring entrepreneurs and established business leaders.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Hard Thing About Hard Things," Ben Horowitz shares the gritty realities of running a startup, underscored by his own tumultuous experiences. With brutal honesty, he delves into the tough choices leaders must make when facing insurmountable challenges. From hiring and firing to navigating crises, Horowitz provides raw insights that strip away the romanticized views of entrepreneurship. He emphasizes that there are no easy answers in business, and success often hinges on resilience and sheer determination. This compelling guide not only equips readers with practical wisdom but also ignites a fierce curiosity about the untold struggles behind every great success story.
In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.
In 'The $100 Startup', Chris Guillebeau reveals the secrets of successful entrepreneurs who started with just a small amount of money. Through engaging stories and practical advice, he demonstrates that anyone can create a thriving business without extensive resources. Guillebeau emphasizes the importance of passion and practical skill in building a venture that provides both profit and personal fulfillment. This inspiring guide challenges conventional notions of entrepreneurship, encouraging readers to take action and turn their ideas into reality. Are you ready to discover how to transform your passions into a profitable business?
In a near-future China, a secret military project sends signals into space, unwittingly attracting the attention of an alien civilization on the brink of destruction. As humanity grapples with this revelation, a scientist becomes ensnared in a bizarre virtual reality game that mirrors the struggles of the extraterrestrial race. Philosophical questions intertwine with intense science fiction as alliances form and tensions rise between Earth and the cosmos. With the fate of both worlds hanging in the balance, the characters must navigate trust, betrayal, and the unknown. Will humanity be able to understand and confront the true nature of the universe, or is doom inevitable in this intricate dance with fate?
In 'Company of One,' Paul Jarvis challenges the conventional wisdom of scale in business. Rather than chasing growth at all costs, he advocates for a deliberate and thoughtful approach to entrepreneurship that values independence and profit over expansion. Jarvis shares compelling case studies and practical insights on how being a 'company of one' offers flexibility, freedom, and the opportunity for greater fulfillment. This book prompts readers to rethink what success means in the modern business landscape. It's a provocative invitation to embrace a minimalist approach to work and life.
In 'The Organized Mind,' Daniel J. Levitin delves into the neuroscience behind how we think, remember, and organize information in an increasingly chaotic world. He reveals strategies for managing our mental workload and enhancing productivity, making the case that our brains, while powerful, are not equipped for the modern information overload. Discover the science of attention and decision-making, as Levitin shares insights on structuring our environments to help us thrive. This book is not just a guide for organization; it’s a fascinating exploration of how our minds work. What secrets of cognitive functioning could transform your daily life?
In 'Cambodia, 1975-1982', Michael Vickery unveils the harrowing realities of life under the Khmer Rouge regime. Through meticulous research and compelling narratives, he reveals the profound impacts of war and genocide on Cambodian society. Readers are taken deep into the struggles of survival, resistance, and the haunting memories that persist long after the violence subsides. Vickery's work challenges prevailing historical narratives, urging us to confront uncomfortable truths. This powerful account is not just a history lesson; it's a poignant reminder of resilience and the human spirit in the face of unimaginable adversity.
In 'Sleep,' renowned sleep coach Nick Littlehales unveils the revolutionary approach to enhancing sleep quality and optimizing performance. Drawing on years of research and work with elite athletes, he challenges conventional sleep myths and introduces the concept of 'NREM' cycles. Littlehales provides practical techniques to harness the power of sleep in our busy lives, emphasizing that it’s not just about quantity, but quality. This isn't just a guide to better sleep; it's an invitation to unlock your potential through a deeper understanding of slumber. Will you dare to rethink your relationship with sleep?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
