In 'Small Giants,' Bo Burlingham explores the fascinating world of successful companies that prioritize principles over profit. These organizations choose to stay small rather than chase growth at any cost, focusing instead on craftsmanship, customer relationships, and community impact. Through riveting case studies, readers discover the unique cultures and values that set these companies apart. What motivates these leaders to defy conventional business wisdom? Uncover the inspiring stories that challenge the notion that bigger is always better.
By Bo Burlingham
Published: 2016
""You don’t have to be big to be great; you just have to be great at being you.""
How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Showing 8 of 27 similar books
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Catriona Wallace is a renowned Australian entrepreneur and author, best known for her pioneering work in artificial intelligence and technology. She founded Flamingo AI, one of the world's first AI companies listed on the ASX, which specializes in machine learning-based customer experience solutions. Wallace's expertise in AI and her commitment to ethical technology have earned her numerous accolades, including being named among the Top 9 Female Entrepreneurs by the Sydney Morning Herald. As an author, she has shared her insights on innovation and leadership through various publications, contributing significantly to the discourse on AI and business. Her influence extends beyond literature, as she actively advocates for greater diversity and ethical standards in the tech industry.
Jack Ma is a Chinese entrepreneur, philanthropist, and the co-founder of Alibaba Group, one of the world’s largest e-commerce and technology conglomerates. Born into a humble family in Hangzhou, China, Ma faced numerous rejections, including from KFC, before founding Alibaba in 1999. His vision for Alibaba was to empower small businesses to compete on a global scale through the internet. Under his leadership, Alibaba grew into an international powerhouse, diversifying into cloud computing, digital payments, and entertainment. Ma’s charismatic leadership and bold business strategies made him one of the most influential figures in tech and a symbol of entrepreneurial success. In 2020, Ma stepped down from Alibaba's board but continues his philanthropic work, particularly in education, environmental sustainability, and public health. He is also known for his advocacy of embracing failure and persistence in the face of adversity, inspiring entrepreneurs worldwide.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Tom Peters is an American business management expert, author, and speaker, known for his groundbreaking work in the field of management and leadership. His book In Search of Excellence, co-authored with Robert Waterman, is widely considered one of the most influential business books of all time, highlighting the importance of innovation, customer service, and employee engagement in achieving business success. Peters is a fierce advocate for the human side of management, arguing that great businesses are built on strong relationships, a commitment to excellence, and a culture of innovation. He has written numerous books on leadership, management, and excellence, and his ideas have shaped the way many companies approach their business strategies. Peters is also a dynamic speaker, known for his energetic and provocative presentations that challenge conventional business thinking. His influence on modern management practices is profound, and he continues to be a leading voice in the business world, advocating for bold, human-centered leadership.
Robert Kiyosaki is the author of the bestselling personal finance book Rich Dad Poor Dad, which challenges conventional wisdom on wealth building and financial literacy. He is a self-made entrepreneur and investor who emphasizes the importance of financial education and investing in assets that generate passive income. His Rich Dad brand has expanded to include books, seminars, and a board game that teaches financial principles. Kiyosaki advocates for self-reliance and encourages individuals to break free from the traditional “employee mindset.” He continues to teach people how to achieve financial independence.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Showing 8 of 20 related collections
“"You don’t have to be big to be great; you just have to be great at being you."”
Small Giants
By Bo Burlingham
Discover a world of knowledge through our extensive collection of book summaries.
Bo Burlingham is an esteemed author and editor, well-known for his insightful exploration of entrepreneurship and business culture. He has served as the editor-at-large for Inc. magazine and authored several notable works, including 'Small Giants: Companies That Choose to Be Great Instead of Big', which highlights businesses that prioritize purpose and culture over rapid growth. Burlingham's writing style is characterized by a blend of practical advice and compelling narratives, providing both inspiration and guidance for aspiring entrepreneurs and established business leaders.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Den of Thieves," journalist James B. Stewart pulls back the curtain on the high-stakes world of corporate America during the 1980s. This riveting narrative chronicles the lives of power brokers and insider traders who bent the rules to accumulate unimaginable wealth. As greed intertwines with ambition, a thrilling tale of deception unfolds, leading to dramatic investigations and shocking convictions. Stewart masterfully blends real-life drama with insights into the financial markets, leaving readers on the edge of their seats. Dive into the labyrinth of moral ambiguity and see how far the quest for success can lead one astray!
In "Made in America," Sam Walton, the visionary founder of Walmart, shares his incredible journey from modest beginnings to building one of the world’s largest retail empires. Through candid anecdotes and insights, Walton reveals the secrets behind his revolutionary approach to customer service and efficiency. This compelling narrative not only chronicles the rise of a retail giant but also offers timeless lessons on entrepreneurship and innovation. As Walton reflects on the values that shaped his success, he challenges readers to rethink their own business strategies. Discover how grit, determination, and a touch of Southern charm transformed the American shopping experience forever!
In "Leaders Eat Last," Simon Sinek reveals the profound connection between effective leadership and a thriving organizational culture. Through captivating stories and compelling research, he illustrates how true leaders prioritize the well-being of their teams, creating an environment of trust and collaboration. The book delves into the biology of human behavior, exploring how chemical signals like cortisol and oxytocin influence our interactions at work. With powerful anecdotes from companies like the Marine Corps and various corporations, Sinek challenges conventional leadership models that prioritize profit over people. Join him on a journey to discover how leaders can foster loyalty and drive success by nurturing a culture where everyone feels valued and safe.
In "Tribes," Seth Godin explores the power of communities in a modern world craving connection. He reveals how anyone can become a leader by rallying a tribe around shared values and passions. With compelling examples and insights, Godin challenges conventional notions of leadership and belonging. The book ignites a desire to forge meaningful connections and inspire others. Are you ready to find your tribe and make an impact?
In "Positive Discipline: The First Three Years," authors Jane Nelsen and Cheryl Erwin unveil a revolutionary approach to parenting that fosters cooperation, empathy, and discipline in the formative early years. The book blends modern psychology with timeless principles to provide practical strategies for handling common toddler challenges without resorting to punishment. With engaging anecdotes and actionable advice, it empowers parents to build strong, respectful relationships with their little ones. Discover how positive reinforcement can transform your child's behavior and cultivate a nurturing environment. Dive in to unlock the secrets of compassionate parenting that will set the stage for lifelong success!
Healthy Sleep Habits, Happy Child offers a transformative guide for parents seeking peaceful nights and well-rested days. Dr. Marc Weissbluth uncovers the science behind children’s sleep patterns, revealing essential techniques to establish a nurturing bedtime routine. With practical advice on overcoming sleep challenges, the book empowers parents to foster healthy sleep habits that promote emotional and physical well-being. Explore the delicate balance of sleep in childhood development, where every night holds the promise of happier, healthier tomorrows. Discover how a good night’s sleep can be the key to unlocking your child’s full potential!
In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.
In 'Makers,' Chris Anderson explores the revolutionary movement of DIY innovation that is reshaping our economy and culture. He introduces the rise of 3D printing, robotics, and open-source technologies that empower everyday creators to become entrepreneurs. The book reveals how this grassroots revolution is set to democratize manufacturing and inspire a new era of creativity and invention. Anderson highlights fascinating stories of makers who are transforming their ideas into tangible products, mingling technology with artistry. Dive into a world where possibilities are limited only by imagination!
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
