That Will Never Work

In 'That Will Never Work', Marc Randolph, co-founder of Netflix, unveils the thrilling journey behind the creation of a revolutionary entertainment giant. With humor and candid insights, he shares the early struggles, near-failures, and unexpected successes that shaped Netflix's path to dominance. Randolph’s approach to innovation and risk-taking challenges conventional wisdom and inspires aspiring entrepreneurs. Discover the pivotal moments that turned skepticism into triumph as he recounts the unorthodox strategies that defined a cultural phenomenon. This gripping narrative is not just about Netflix's rise, but a masterclass in resilience and creativity.

By Marc Randolph

Published: 2019

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