In "The Art of the Start 2.0," legendary entrepreneur Guy Kawasaki unveils the essential blueprint for launching successful ventures in today’s dynamic landscape. With a blend of practical strategies and engaging anecdotes, he emphasizes the significance of crafting a compelling vision and rallying support around it. Kawasaki delves into vital topics such as fundraising, branding, and pitching, armed with insights that can elevate any startup. This revised edition is packed with actionable advice, updated case studies, and contemporary examples that resonate with aspiring entrepreneurs. Prepare to be inspired and equipped to turn your ideas into impactful realities!
By Guy Kawasaki
Published: 2015
"People don’t buy what you do; they buy why you do it."
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
Showing 8 of 29 similar books
Chris Dixon is a notable venture capitalist and technology entrepreneur, best known for his influential role as a general partner at Andreessen Horowitz, where he leads investments in cryptocurrency and blockchain technology. Before joining the firm, Dixon co-founded two startups: SiteAdvisor, a web security company acquired by McAfee, and Hunch, a recommendation engine acquired by eBay. In addition to his investment career, Dixon is a prolific writer and thought leader on technology and innovation, contributing insightful essays and articles to various platforms such as his personal blog and Medium. His writings often explore the future of technology, the internet, and the impact of blockchain, making significant contributions to contemporary tech literature. Dixon's work has earned him recognition as a visionary in both the tech and literary worlds.
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Gaby Goldberg is an investor and Web3 advocate, focusing on the intersection of consumer technology, culture, and decentralized finance (DeFi). She works with TCG (The Chernin Group), where she invests in companies that are shaping the future of digital platforms and social communities. Goldberg is passionate about how blockchain technology can empower creators and foster new forms of ownership and collaboration. She is also a vocal advocate for women in tech and frequently shares insights on the future of the internet and decentralized systems. Her work positions her as a key figure in the growing Web3 and crypto ecosystems.
Anu Hariharan is a distinguished partner at Y Combinator's Continuity Fund, where she has been instrumental in scaling numerous startups into successful enterprises. With a strong background in economics and technology, she has become a respected voice in the venture capital community. Hariharan has also made significant contributions through her writing on startup growth and investment strategies, offering insightful analyses and practical advice to entrepreneurs. Her work is frequently featured in leading business publications, showcasing her expertise in the tech industry. Beyond her professional accomplishments, Hariharan is committed to fostering diversity and inclusion within the startup ecosystem.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Eric Jorgenson is an author, investor, and product strategist best known for his book The Almanack of Naval Ravikant, which distills the wisdom of the entrepreneur and angel investor Naval Ravikant. Jorgenson's work focuses on personal development, wealth creation, and life philosophy. His ability to synthesize complex ideas into actionable insights has made his writing widely popular among entrepreneurs and tech enthusiasts. Beyond writing, Jorgenson has worked in product strategy at Zaarly, a marketplace for home services, and is involved in early-stage startup investing. He frequently speaks on the intersection of business, technology, and philosophy, and his blog covers topics ranging from mental models to entrepreneurship. Jorgenson's approach emphasizes learning from others' experiences and applying timeless principles to modern challenges. He continues to inspire a generation of readers with his clear, thoughtful reflections on how to live a more successful and fulfilling life.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Showing 8 of 15 related collections
“People don’t buy what you do; they buy why you do it.”
The Art of the Start 2.0
By Guy Kawasaki
Discover a world of knowledge through our extensive collection of book summaries.
Guy Kawasaki is a renowned author, speaker, and venture capitalist, best known for his work in marketing and entrepreneurship. As a former chief evangelist for Apple, he played a pivotal role in promoting the company's innovative products and philosophy. Kawasaki has written several influential books, including "The Art of the Start" and "Enchantment," which focus on business strategy and the power of influence. He is a popular speaker and educator, sharing insights on topics such as technology, innovation, and social media. Currently, he serves as the chief evangelist of Canva, where he continues to inspire a new generation of entrepreneurs and creatives.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Hard Thing About Hard Things," Ben Horowitz shares the gritty realities of running a startup, underscored by his own tumultuous experiences. With brutal honesty, he delves into the tough choices leaders must make when facing insurmountable challenges. From hiring and firing to navigating crises, Horowitz provides raw insights that strip away the romanticized views of entrepreneurship. He emphasizes that there are no easy answers in business, and success often hinges on resilience and sheer determination. This compelling guide not only equips readers with practical wisdom but also ignites a fierce curiosity about the untold struggles behind every great success story.
In 'Blitzscaling', Reid Hoffman and Chris Yeh dive into the high-octane world of rapid business growth, where traditional rules of scaling are thrown out the window. They introduce the concept of 'blitzscaling'—a strategy for rapidly growing a company to capture a market before competitors can catch up. The authors share insights from industry titans like Airbnb and LinkedIn, revealing the challenges and dynamics of pursuing hypergrowth. Packed with practical advice and real-world examples, this book unravels the complexities of navigating the entrepreneur's journey in an ever-evolving tech landscape. Are you ready to discover how to scale quickly and triumph in the startup arena?
In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.
In 'The $100 Startup', Chris Guillebeau reveals the secrets of successful entrepreneurs who started with just a small amount of money. Through engaging stories and practical advice, he demonstrates that anyone can create a thriving business without extensive resources. Guillebeau emphasizes the importance of passion and practical skill in building a venture that provides both profit and personal fulfillment. This inspiring guide challenges conventional notions of entrepreneurship, encouraging readers to take action and turn their ideas into reality. Are you ready to discover how to transform your passions into a profitable business?
In '100 Side Hustles,' Chris Guillebeau inspires readers to explore diverse and innovative ways to make extra income beyond their day jobs. The book features real-life stories of individuals who have successfully launched side businesses, revealing their unique journeys and practical tips. Each hustle is designed to be achievable, empowering anyone to find their passion project. With a focus on creativity and resourcefulness, Guillebeau encourages readers to embrace entrepreneurship and redefine success on their own terms. Are you ready to discover a hidden talent or passion that could transform your financial future?
In 'Hatching Twitter', Nick Bilton unveils the tumultuous rise of the social media giant Twitter, chronicling the intense rivalries and relationships among its founders. From a small idea in a messy office to a billion-dollar company, the book reveals the behind-the-scenes struggles and creative tensions that shaped the platform. Readers will discover the personal sacrifices and ethical dilemmas faced by the key players in this digital revolution. With gripping storytelling, the book captures the chaotic blend of ambition, innovation, and betrayal that defined Twitter's inception. What will you uncover about the true stories behind the tweets?
In 'Amp It Up,' Frank Slootman shares his thrilling journey of transforming companies into powerhouse performers. With an insider's perspective, he reveals the high-octane strategies that fuel innovation and drive rapid growth. Slootman’s no-nonsense approach challenges conventional wisdom, urging leaders to embrace risk and aim for the extraordinary. Packed with real-world examples from his unparalleled career, this book offers a roadmap for anyone daring to elevate their business to the next level. Are you ready to amplify your success and unleash your potential?
In 'Lean Analytics', Alistair Croll and Benjamin Yoskovitz unveil a powerful framework for data-driven decision-making in startups and businesses. They emphasize the importance of measuring progress through actionable metrics rather than vanity numbers. With real-world case studies, the authors illustrate how to identify the right metrics at different stages of growth. This book not only challenges traditional practices but also encourages innovators to adopt a lean approach to optimize results. Are you ready to unlock the secrets of successful analytics and transform your business strategy?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
