The Curve Book Summary

In 'The Curve,' Nicholas Lovell delves into the transformative power of the digital age on traditional business models. He presents a compelling argument about how value creation and customer engagement are evolving in the internet era. With insightful case studies, Lovell challenges businesses to rethink their strategies and embrace the new economic landscape. The book ultimately reveals how organizations can thrive by leveraging an interconnected world and embracing change. Readers will be left curious about how to adapt their own practices in this rapidly shifting market.

By Nicholas Lovell

Published: 2013

"In the end, it’s not the price we set but the value we create that defines our worth."

Book Review of The Curve

"For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. [This book encourages] accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business"--

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In the end, it’s not the price we set but the value we create that defines our worth.

The Curve

By Nicholas Lovell