In "The Lean Startup," Eric Ries revolutionizes the approach to building new businesses with a framework designed to reduce waste and maximize innovation. He introduces the concept of validated learning, urging entrepreneurs to test hypotheses through rapid experimentation rather than relying solely on traditional business plans. By emphasizing the importance of pivoting—adapting strategies based on real customer feedback—he provides a pragmatic toolkit for startups to navigate uncertainty. Ries challenges the conventional wisdom of startup success, making a compelling case for agility in a fast-paced market. Dive into this transformative guide and discover how to turn dreams into viable businesses with minimal risk!
By Eric Ries
Published: 2011
"Build-Measure-Learn"
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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“Build-Measure-Learn”
The Lean Startup
By Eric Ries
Discover a world of knowledge through our extensive collection of book summaries.
Eric Ries is an entrepreneur, author, and thought leader best known for pioneering the Lean Startup movement, which advocates for innovative product development and efficient startup management. His bestselling book, "The Lean Startup," provides a framework for navigating uncertainty in business and has influenced countless startups and established companies alike. Ries has served as a mentor to numerous entrepreneurs and has been involved in various tech ventures, including as a co-founder of IMVU. He is a frequent speaker at conferences and has contributed to leading publications on entrepreneurship and innovation. Currently, he continues to impact the business world by sharing insights on startup strategy and organizational growth through his writing and public speaking engagements.
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