The Pursuit of Wow!
In 'The Pursuit of Wow!', Tom Peters challenges conventional business practices, urging companies to strive for extraordinary customer experiences. He fervently believes that mediocrity is the enemy of excellence and shows how companies can break free from the ordinary. Through inspiring anecdotes and actionable insights, Peters emphasizes the power of innovation and the importance of embracing risk. This vibrant guide promises to transform your approach to business and redefine success. Are you ready to pursue the 'wow' factor in your professional life?
By Tom Peters
Published: 1994
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