The Pursuit of Wow!
In 'The Pursuit of Wow!', Tom Peters challenges conventional business practices, urging companies to strive for extraordinary customer experiences. He fervently believes that mediocrity is the enemy of excellence and shows how companies can break free from the ordinary. Through inspiring anecdotes and actionable insights, Peters emphasizes the power of innovation and the importance of embracing risk. This vibrant guide promises to transform your approach to business and redefine success. Are you ready to pursue the 'wow' factor in your professional life?
By Tom Peters
Published: 1994
"Excellence is not a skill. It is an attitude."
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What Readers Say About This Book
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
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About the Author
Tom Peters
Tom Peters is an influential American author and business consultant, known for his groundbreaking work in the field of management and business excellence. He gained prominence with his bestselling book 'In Search of Excellence', co-authored with Robert H. Waterman, Jr., which emphasizes the importance of innovative thinking and a customer-centric approach in organizations. Peters has written several other notable works, including 'A Passion for Excellence' and 'The Pursuit of WOW!', where he continues to advocate for excellence in business practices. His writing style is characterized by its energetic and motivational tone, blending practical insights with engaging anecdotes, making complex concepts accessible to a wide audience.
Book Details
Key information about the book.
- Authors
- Tom Peters
- Published
- November 1994
- Publisher
- Vintage
- ISBN
- 0679755551
- Language
- English
- Pages
- 370
- Genres
- Business and EconomicsCustomer ExperienceEntrepreneurship
Purchase Options
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“Excellence is not a skill. It is an attitude.”
The Pursuit of Wow!
By Tom Peters
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