Dive into 'Treasury of Alphabets and Lettering,' a captivating exploration of typography from the master of design, Jan Tschichold. This book offers a rich collection of letters and alphabets, showcasing the evolution and artistry of lettering. With stunning visuals and insightful commentary, Tschichold reveals the intricate balance between form and function in type design. Whether a designer or a typography enthusiast, this treasure trove will inspire and ignite your creativity. Unlock the secrets of effective communication through the mesmerizing world of letters!
By Jan Tschichold
Published: 1995
"In the art of lettering, every stroke tells a story, weaving together the past and present into an enduring expression of thought."
Treasury of Alphabets and Lettering is a classic source book of the most beautiful type and letters of all time selected by Jan Tschichold, internationally renowned typographer and master of lettering. It contains only letters of timeless and lasting beauty--the true mainsprings of the art of lettering. One hundred and seventy-six type specimens are presented, most of them in complete alphabets.
Dive into captivating book discussions with our expert hosts
Jan Tschichold was a German typographer, book designer, and author, born on April 2, 1902, and passed away on August 11, 1974. He is best known for his influential works in the field of graphic design and typography, most notably "Die neue Typographie" (The New Typography) published in 1928, which became a cornerstone of modern typographic education. Tschichold's writing style is characterized by clarity, precision, and a strong emphasis on functional design principles. He was a key figure in the transition from traditional typography to modernist principles, advocating for simplicity and the effective use of typography in communication. His other significant works include "Typographische Gestaltung" (Typographic Design) and numerous essays that contributed to the development of contemporary graphic design principles. Tschichold's legacy endures through his profound impact on modern design and typographic practices.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
View CollectionPatrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.
View CollectionColeen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
View CollectionDebbie Millman is a renowned designer, author, educator, and brand consultant, celebrated for her influential work in the field of design and branding. She is the host of the award-winning podcast "Design Matters," which is one of the world's first and longest-running podcasts about design and creative culture. Millman has authored several critically acclaimed books, including "Brand Thinking and Other Noble Pursuits" and "Why Design Matters: Conversations with the World's Most Creative People." As the Chair of the Masters in Branding Program at the School of Visual Arts in New York City, she has shaped the minds of future design leaders. Her contributions to literature and education have earned her a place among the most respected voices in contemporary design and branding.
View CollectionJessica Hische is an acclaimed American lettering artist, illustrator, and author, renowned for her distinctive typographic style and contributions to the world of design. She gained widespread recognition for her work on the "Daily Drop Cap" project, which showcased her talent and creativity in lettering. Hische has collaborated with major clients such as Wes Anderson, Penguin Books, and The New York Times, further cementing her status in the design community. Her book, "In Progress," offers valuable insights into her creative process, inspiring countless designers and artists. Additionally, Hische’s advocacy for work-life balance and creative entrepreneurship has made her a respected voice in the industry.
View CollectionBrett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
View CollectionPiter Dimitrov is a celebrated contemporary author known for his evocative storytelling and profound character development. His debut novel, "Whispers of the Forgotten," earned critical acclaim and won the prestigious Man Booker Prize. Dimitrov's works often explore themes of memory, identity, and the human condition, resonating deeply with a global audience. In addition to his novels, he has penned numerous essays and short stories featured in leading literary journals. Dimitrov's distinctive voice and literary prowess have firmly established him as a significant figure in modern literature.
View Collection“In the art of lettering, every stroke tells a story, weaving together the past and present into an enduring expression of thought.”
Treasury of Alphabets and Lettering
By Jan Tschichold
Discover a world of knowledge through our extensive collection of book summaries.