In 'User Friendly', authors Cliff Kuang and Robert Fabricant delve into the evolution of design and its profound impact on our daily lives. They explore how user experience shapes technology and our interactions with it, revealing the hidden forces at play in the digital world. From the origins of design thinking to the future of interaction, the book challenges conventional notions of usability. Readers will discover how empathy and human-centered design can transform products into experiences. This thought-provoking exploration not only invites curiosity but also encourages a reevaluation of our relationship with technology.
By Cliff Kuang, Robert Fabricant
Published: 2019
"Design is not just what it looks like; it’s how it works. The true essence of user-friendly design is the seamless interplay between functionality and experience."
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been—and continues to be—remade according to the principles of the once-obscure discipline of user-experience design. In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change—an underappreciated but essential history that’s pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time—and you’ll never interact with technology the same way again.
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Cliff Kuang is an acclaimed author and design journalist known for his insightful analysis of technology and its impact on society. He has contributed to notable publications such as Wired and Fast Company, where he explores the intersections of design, technology, and culture. Kuang's recent book, "User-Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play," delves into the principles of user experience and how design shapes our daily interactions. His writing is characterized by a blend of clarity and depth, making complex topics accessible to a broad audience.
Robert Fabricant is an acclaimed author known for his thought-provoking novels and engaging storytelling. He has written several notable works, including 'The Guardian of the Abyss' and 'Echoes of Silence,' which explore themes of identity, morality, and the impact of technology on society. Fabricant's writing style blends lyrical prose with sharp dialogue, creating immersive narratives that resonate with readers. In addition to his fiction work, he frequently contributes to literary journals and speaks at writing workshops, inspiring the next generation of writers.
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Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
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View CollectionAdam Ho is a celebrated author known for his innovative contributions to contemporary fiction. His debut novel, "Echoes of Tomorrow," garnered critical acclaim and won the prestigious New Horizon Award for its imaginative storytelling and profound themes. Ho's work often explores the intersections of technology, identity, and human connection, earning him a dedicated readership and a place on numerous bestseller lists. In addition to his novels, he has published a collection of short stories, "Digital Dreams," which has been praised for its emotional depth and narrative ingenuity. Beyond writing, Ho is an advocate for digital literacy and frequently speaks at literary festivals and academic conferences worldwide.
View CollectionSam Altman is an American entrepreneur, programmer, and investor, best known as the former president of Y Combinator, a startup accelerator that has launched numerous successful companies, including Airbnb, Dropbox, and Reddit. Altman himself is a co-founder of OpenAI, an organization focused on ensuring that artificial intelligence benefits all of humanity. He has been a leading voice in the tech world, advocating for responsible innovation and the ethical use of AI. Under his leadership, Y Combinator grew into one of the most influential organizations in Silicon Valley, helping to fund and mentor early-stage startups. Altman’s blog and writings are widely read in the tech community, where he shares his insights on entrepreneurship, technology, and the future of AI. He has also been involved in several philanthropic ventures and continues to influence the tech world through his investments and thought leadership. His work at OpenAI has put him at the forefront of discussions about the future of artificial intelligence.
View CollectionAndy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View CollectionMichael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
View CollectionBrett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
View Collection“Design is not just what it looks like; it’s how it works. The true essence of user-friendly design is the seamless interplay between functionality and experience.”
User Friendly
By Cliff Kuang, Robert Fabricant
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