Blue Ocean Strategy, Expanded Edition Book Summary

In 'Blue Ocean Strategy, Expanded Edition,' W. Chan Kim and Renee Mauborgne challenge conventional business tactics by encouraging companies to abandon the fierce competition of crowded markets, or 'Red Oceans,' and instead explore untapped market spaces—'Blue Oceans.' The authors provide a robust framework for innovation and value creation that empowers organizations to redefine their industry boundaries. With compelling case studies and practical tools, the book illustrates how businesses can achieve sustainable growth while focusing on customer needs and distinctiveness. This strategy not only transforms the competitive landscape but also invites leaders to rethink their approach to business success. Are you ready to sail away from competition and dive into uncharted waters?

By W. Chan Kim, Renee Mauborgne

Published: 2015

"Rather than competing in existing markets, create new spaces where competition is irrelevant."

Book Review of Blue Ocean Strategy, Expanded Edition

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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Rather than competing in existing markets, create new spaces where competition is irrelevant.

Blue Ocean Strategy, Expanded Edition

By W. Chan Kim, Renee Mauborgne