In 'Blue Ocean Strategy, Expanded Edition,' W. Chan Kim and Renee Mauborgne challenge conventional business tactics by encouraging companies to abandon the fierce competition of crowded markets, or 'Red Oceans,' and instead explore untapped market spaces—'Blue Oceans.' The authors provide a robust framework for innovation and value creation that empowers organizations to redefine their industry boundaries. With compelling case studies and practical tools, the book illustrates how businesses can achieve sustainable growth while focusing on customer needs and distinctiveness. This strategy not only transforms the competitive landscape but also invites leaders to rethink their approach to business success. Are you ready to sail away from competition and dive into uncharted waters?
By W. Chan Kim, Renee Mauborgne
Published: 2015
"Rather than competing in existing markets, create new spaces where competition is irrelevant."
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Showing 8 of 24 similar books
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
James Clear is the author of the bestselling book Atomic Habits, which focuses on the power of small habits and incremental improvements to achieve significant personal and professional growth. Clear’s writing blends insights from psychology, neuroscience, and productivity to provide practical strategies for building better habits. His work has helped millions of people create positive changes in their lives by focusing on the process rather than the outcome. James’s clear, actionable advice has made him a sought-after speaker and thought leader in the field of personal development.
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
Tony Hsieh was an innovative entrepreneur best known for his role as the CEO of Zappos, where he revolutionized online retail through a strong emphasis on company culture and customer service. Born on December 12, 1973, in Illinois, Hsieh graduated from Harvard University with a degree in computer science. He co-founded LinkExchange, which he sold to Microsoft for $265 million, before joining Zappos. Hsieh authored the best-selling book "Delivering Happiness" in 2010, outlining his business philosophy and insights into creating a positive workplace culture. His work has left a lasting impact on both the business world and the literature on corporate management and entrepreneurship.
Andrew Wilkinson is a distinguished author and entrepreneur, best known for his insightful business writings and contributions to the tech industry. He co-founded MetaLab, a prominent design agency that has shaped the user experience of major platforms like Slack and Coinbase. Wilkinson's entrepreneurial journey and his publications provide valuable perspectives on startup culture, innovation, and leadership. His writing, often featured in leading business magazines and his personal blog, has garnered a wide readership for its practical advice and engaging storytelling. Andrew continues to influence both literature and the business world with his unique blend of creativity and strategic thinking.
Daymond John is a successful entrepreneur, motivational speaker, and author, best known as a star investor on the television show "Shark Tank." He founded the urban apparel company FUBU, which grew into a multi-billion dollar brand. As an author, John has penned several influential books, including the New York Times bestsellers "The Power of Broke" and "Rise and Grind," which offer insights into entrepreneurship and personal development. His work emphasizes the importance of resilience, hard work, and creativity in achieving success. Through his books and public speaking, John has inspired countless individuals to pursue their business dreams and overcome obstacles.
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
Michael Batko is an accomplished author known for his insightful works on startup culture and entrepreneurship. He has made significant contributions to literature with his book, "The Art of Startup Fundraising," which has become a valuable resource for aspiring entrepreneurs. Batko's expertise in navigating the complexities of startup funding is evident in his clear and practical advice. Beyond writing, he is also recognized for his role as a startup advisor and mentor, helping numerous young businesses achieve success. His dedication to fostering innovation and growth in the startup ecosystem has cemented his reputation as a thought leader in the field.
Showing 8 of 18 related collections
“Rather than competing in existing markets, create new spaces where competition is irrelevant.”
Blue Ocean Strategy, Expanded Edition
By W. Chan Kim, Renee Mauborgne
Discover a world of knowledge through our extensive collection of book summaries.
W. Chan Kim is a distinguished professor of strategy and international management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. He is best known for his groundbreaking work in business strategy, particularly through the co-authorship of the seminal books "Blue Ocean Strategy" and "Blue Ocean Shift," both co-written with Renée Mauborgne. These works have profoundly influenced organizations worldwide by introducing the concept of creating uncontested market space and moving away from fierce competition.
Kim's writing is characterized by a clear, pragmatic approach that combines rigorous academic research with accessible language, making complex ideas understandable and actionable for a diverse audience. His emphasis on innovation and value creation has resonated with leaders in numerous industries, positioning him as a thought leader in strategic management. Through his extensive research, lectures, and publications, W. Chan Kim continues to inspire businesses to rethink their strategic approaches and foster sustainable growth.
Renee Mauborgne is a distinguished professor and author, best known for her groundbreaking work in strategy and management. She is the co-author, alongside W. Chan Kim, of the influential book Blue Ocean Strategy, which has garnered widespread acclaim for its innovative approach to navigating competitive markets by creating untapped market spaces. Released in 2005 and updated in subsequent editions, this seminal work has been translated into multiple languages and has inspired business leaders around the globe.
Mauborgne's writing is characterized by its clear, accessible language and its focus on actionable insights drawn from extensive research and case studies. Her ability to distill complex concepts into practical frameworks has made her a sought-after speaker and consultant on topics related to strategy development and organizational innovation.
In addition to Blue Ocean Strategy, Mauborgne has contributed to numerous publications and papers in the fields of strategy and entrepreneurship, further solidifying her reputation as a thought leader in the business world. She holds a Ph.D. from Harvard Business School and has served on the faculty at INSEAD, where she continues to teach and inspire future leaders in the realm of business strategy.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In *How to Parent Your Anxious Toddler*, discover practical strategies to navigate the tumultuous waters of toddler anxiety with confidence and compassion. The authors blend expert insights and relatable anecdotes to illuminate the root causes of anxiety in young children. Through engaging exercises and real-life examples, they empower parents to foster resilience and emotional growth. Learn how simple shifts in communication can transform your toddler's fear into courage. Uncover the secrets to nurturing a secure, fearless little one while strengthening your bond along the way!
In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.
In '100 Side Hustles,' Chris Guillebeau inspires readers to explore diverse and innovative ways to make extra income beyond their day jobs. The book features real-life stories of individuals who have successfully launched side businesses, revealing their unique journeys and practical tips. Each hustle is designed to be achievable, empowering anyone to find their passion project. With a focus on creativity and resourcefulness, Guillebeau encourages readers to embrace entrepreneurship and redefine success on their own terms. Are you ready to discover a hidden talent or passion that could transform your financial future?
In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.
In 'The End of Absence,' Michael John Harris explores the paradox of constant connectivity in our digital age. As he nostalgically reflects on a time when absence was a natural state, he questions how technology reshapes our experiences and relationships. Through personal anecdotes and cultural analysis, Harris invites readers to ponder what we lose in a world devoid of solitude. This thought-provoking narrative challenges us to reconsider our attachment to screens and the significance of being truly present. Will we ever rediscover the value of absence in our hyper-connected lives?
In 'How to Lie with Statistics', Darrell Huff unveils the art of manipulating numbers to tell misleading stories. With sharp wit and engaging anecdotes, he illustrates how statistics can be twisted to deceive rather than inform. Readers are guided through common statistical tricks and the pitfalls of misinterpretation, sparking a sense of skepticism about data. This thought-provoking book challenges us to question the narratives built by numbers and to become more discerning consumers of information. Discover how easily statistics can be weaponized, and learn to arm yourself against misinformation.
In 'Innovation and Entrepreneurship', Peter F. Drucker unveils the secrets of driving economic growth through innovative practices. He emphasizes that innovation is not just the privilege of inventors but a systematic discipline that can be taught and learned. Drucker defines the entrepreneur's role as an agent of change, highlighting how they harness opportunities to create value. Through practical insights and real-world examples, he challenges traditional notions of business and presents a roadmap for successful entrepreneurship. This book is essential for anyone eager to understand the dynamic interplay between innovation and the market!
In "The Second Rule of Ten," the enigmatic detective Tenzing Norbu grapples with a perplexing case that intertwines spirituality and crime. As he delves deeper into the investigation, he uncovers secrets that challenge his understanding of good and evil. Torn between his duty and his own inner turmoil, Tenzing must navigate a world of deception and enlightenment. With each twist and turn, the lines between right and wrong blur, compelling readers to ponder the true nature of justice. This captivating tale invites you to explore the profound mysteries that lie beneath the surface of human experience.