Blue Ocean Strategy, Expanded Edition Book Summary

In 'Blue Ocean Strategy, Expanded Edition,' W. Chan Kim and Renee Mauborgne challenge conventional business tactics by encouraging companies to abandon the fierce competition of crowded markets, or 'Red Oceans,' and instead explore untapped market spaces—'Blue Oceans.' The authors provide a robust framework for innovation and value creation that empowers organizations to redefine their industry boundaries. With compelling case studies and practical tools, the book illustrates how businesses can achieve sustainable growth while focusing on customer needs and distinctiveness. This strategy not only transforms the competitive landscape but also invites leaders to rethink their approach to business success. Are you ready to sail away from competition and dive into uncharted waters?

By W. Chan Kim, Renee Mauborgne

Published: 2015

"Rather than competing in existing markets, create new spaces where competition is irrelevant."

Blue Ocean Strategy, Expanded EditionBook binding

Start Listening to Book Summary

0:000:00

Book Review of Blue Ocean Strategy, Expanded Edition

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Book Overview of Blue Ocean Strategy, Expanded Edition

About the Book Authors

W

W. Chan Kim

W. Chan Kim is a distinguished professor of strategy and international management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. He is best known for his groundbreaking work in business strategy, particularly through the co-authorship of the seminal books "Blue Ocean Strategy" and "Blue Ocean Shift," both co-written with Renée Mauborgne. These works have profoundly influenced organizations worldwide by introducing the concept of creating uncontested market space and moving away from fierce competition.

Kim's writing is characterized by a clear, pragmatic approach that combines rigorous academic research with accessible language, making complex ideas understandable and actionable for a diverse audience. His emphasis on innovation and value creation has resonated with leaders in numerous industries, positioning him as a thought leader in strategic management. Through his extensive research, lectures, and publications, W. Chan Kim continues to inspire businesses to rethink their strategic approaches and foster sustainable growth.

R

Renee Mauborgne

Renee Mauborgne is a distinguished professor and author, best known for her groundbreaking work in strategy and management. She is the co-author, alongside W. Chan Kim, of the influential book Blue Ocean Strategy, which has garnered widespread acclaim for its innovative approach to navigating competitive markets by creating untapped market spaces. Released in 2005 and updated in subsequent editions, this seminal work has been translated into multiple languages and has inspired business leaders around the globe.

Mauborgne's writing is characterized by its clear, accessible language and its focus on actionable insights drawn from extensive research and case studies. Her ability to distill complex concepts into practical frameworks has made her a sought-after speaker and consultant on topics related to strategy development and organizational innovation.

In addition to Blue Ocean Strategy, Mauborgne has contributed to numerous publications and papers in the fields of strategy and entrepreneurship, further solidifying her reputation as a thought leader in the business world. She holds a Ph.D. from Harvard Business School and has served on the faculty at INSEAD, where she continues to teach and inspire future leaders in the realm of business strategy.

Book Details

Key information about the book.

Authors
W. Chan Kim, Renee Mauborgne
Published
January 2015
Publisher
Harvard Business Review Press
ISBN
1625274491
Language
English
Pages
317
Genres
Growth HackingCorporate StrategyBusiness and EconomicsEntrepreneurship

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

How to Parent Your Anxious ToddlerBook binding

How to Parent Your Anxious Toddler Book Summary

In *How to Parent Your Anxious Toddler*, discover practical strategies to navigate the tumultuous waters of toddler anxiety with confidence and compassion. The authors blend expert insights and relatable anecdotes to illuminate the root causes of anxiety in young children. Through engaging exercises and real-life examples, they empower parents to foster resilience and emotional growth. Learn how simple shifts in communication can transform your toddler's fear into courage. Uncover the secrets to nurturing a secure, fearless little one while strengthening your bond along the way!

How to Parent Your Anxious Toddler
Natasha Daniels
The Startup WayBook binding

The Startup Way Book Summary

In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.

The Startup Way
Eric Ries
100 Side HustlesBook binding

100 Side Hustles Book Summary

In '100 Side Hustles,' Chris Guillebeau inspires readers to explore diverse and innovative ways to make extra income beyond their day jobs. The book features real-life stories of individuals who have successfully launched side businesses, revealing their unique journeys and practical tips. Each hustle is designed to be achievable, empowering anyone to find their passion project. With a focus on creativity and resourcefulness, Guillebeau encourages readers to embrace entrepreneurship and redefine success on their own terms. Are you ready to discover a hidden talent or passion that could transform your financial future?

100 Side Hustles
Chris Guillebeau
It's Not How Good You Are, It's How Good You Want to BeBook binding

It's Not How Good You Are, It's How Good You Want to Be Book Summary

In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.

It's Not How Good You Are, It's How Good You Want to Be
Paul Arden
The End of AbsenceBook binding

The End of Absence Book Summary

In 'The End of Absence,' Michael John Harris explores the paradox of constant connectivity in our digital age. As he nostalgically reflects on a time when absence was a natural state, he questions how technology reshapes our experiences and relationships. Through personal anecdotes and cultural analysis, Harris invites readers to ponder what we lose in a world devoid of solitude. This thought-provoking narrative challenges us to reconsider our attachment to screens and the significance of being truly present. Will we ever rediscover the value of absence in our hyper-connected lives?

The End of Absence
Michael John Harris
How to Lie with StatisticsBook binding

How to Lie with Statistics Book Summary

In 'How to Lie with Statistics', Darrell Huff unveils the art of manipulating numbers to tell misleading stories. With sharp wit and engaging anecdotes, he illustrates how statistics can be twisted to deceive rather than inform. Readers are guided through common statistical tricks and the pitfalls of misinterpretation, sparking a sense of skepticism about data. This thought-provoking book challenges us to question the narratives built by numbers and to become more discerning consumers of information. Discover how easily statistics can be weaponized, and learn to arm yourself against misinformation.

How to Lie with Statistics
Darrell Huff
Innovation and EntrepreneurshipBook binding

Innovation and Entrepreneurship Book Summary

In 'Innovation and Entrepreneurship', Peter F. Drucker unveils the secrets of driving economic growth through innovative practices. He emphasizes that innovation is not just the privilege of inventors but a systematic discipline that can be taught and learned. Drucker defines the entrepreneur's role as an agent of change, highlighting how they harness opportunities to create value. Through practical insights and real-world examples, he challenges traditional notions of business and presents a roadmap for successful entrepreneurship. This book is essential for anyone eager to understand the dynamic interplay between innovation and the market!

Innovation and Entrepreneurship
Peter F. Drucker
The Second Rule Of TenBook binding

The Second Rule Of Ten Book Summary

In "The Second Rule of Ten," the enigmatic detective Tenzing Norbu grapples with a perplexing case that intertwines spirituality and crime. As he delves deeper into the investigation, he uncovers secrets that challenge his understanding of good and evil. Torn between his duty and his own inner turmoil, Tenzing must navigate a world of deception and enlightenment. With each twist and turn, the lines between right and wrong blur, compelling readers to ponder the true nature of justice. This captivating tale invites you to explore the profound mysteries that lie beneath the surface of human experience.

The Second Rule Of Ten
Gay Hendricks, Ph.D., Tinker Lindsay

Showing 8 of 24 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Drew Houston's Book Recommendations

Drew Houston's Book Recommendations

Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.

Business and LeadershipTechnology and FutureSuccess Stories and Life Lessons
Sophie Bakalar's Book Recommendations

Sophie Bakalar's Book Recommendations

Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.

Inspiring ReadsBusiness and LeadershipCreativity and InnovationTechnology and Future
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Business and LeadershipEducationSelf-Improvement
Ran Segall's Book Recommendations

Ran Segall's Book Recommendations

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

Business and LeadershipCreativity and InnovationEducation
Chris Dixon's Book Recommendations

Chris Dixon's Book Recommendations

Chris Dixon is a notable venture capitalist and technology entrepreneur, best known for his influential role as a general partner at Andreessen Horowitz, where he leads investments in cryptocurrency and blockchain technology. Before joining the firm, Dixon co-founded two startups: SiteAdvisor, a web security company acquired by McAfee, and Hunch, a recommendation engine acquired by eBay. In addition to his investment career, Dixon is a prolific writer and thought leader on technology and innovation, contributing insightful essays and articles to various platforms such as his personal blog and Medium. His writings often explore the future of technology, the internet, and the impact of blockchain, making significant contributions to contemporary tech literature. Dixon's work has earned him recognition as a visionary in both the tech and literary worlds.

Technology and FutureInspiring ReadsCreativity and Innovation
Andy Budd's Book Recommendations

Andy Budd's Book Recommendations

Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.

Creativity and InnovationTechnology and Future
Brian Tracy's Book Recommendations

Brian Tracy's Book Recommendations

Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.

Self-ImprovementBusiness and LeadershipSuccess Stories and Life Lessons
David Heinemeier Hansson's Book Recommendations

David Heinemeier Hansson's Book Recommendations

David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work

Business and LeadershipProductivityInspiring Reads

Showing 8 of 16 related collections

Rather than competing in existing markets, create new spaces where competition is irrelevant.

Blue Ocean Strategy, Expanded Edition

By W. Chan Kim, Renee Mauborgne

Frequently Asked Questions