In 'Brain Rules', John Medina explores the intricate workings of the human brain and how they impact our daily lives. He presents twelve principles that challenge common beliefs about how we learn, work, and think. Through captivating anecdotes and scientific research, Medina reveals surprising insights about memory, attention, and sleep. Each rule not only enhances understanding but also includes practical applications for improving personal and professional effectiveness. Prepare to rethink everything you thought you knew about how to harness the power of your mind!
By John Medina
Published: 2014
"We are not wired to multitask; the brain can only focus on one thing at a time, so understanding this can lead to greater productivity and creativity."
"Includes link to 'Brain Rules' film"--Cover.
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“We are not wired to multitask; the brain can only focus on one thing at a time, so understanding this can lead to greater productivity and creativity.”
Brain Rules
By John Medina
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John Medina is a developmental molecular biologist and an engaging science communicator best known for his work on brain development and function. He is the author of several best-selling books, including "Brain Rules," which explores how the brain works and offers insights on how to optimize learning and productivity. Medina's research has contributed to the understanding of cognitive function, particularly in educational settings and child development. He is also a popular speaker, sharing his knowledge with audiences around the world through lectures and workshops. Currently, Medina serves as the director of the Brain Center for Applied Learning Research at Seattle Pacific University.
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