In 'Branded Customer Service', Janelle Barlow and Paul Stewart unveil the secret weapon for businesses in the competitive market: exceptional customer service. They argue that a strong brand identity goes hand in hand with outstanding service that resonates with customers. Bursting with real-life examples and actionable strategies, this book guides businesses on how to turn service interactions into valuable branding opportunities. Prepare to shift your perspective on customer service as merely a support function to an integral part of brand experience. Discover how to create loyal customers who not only return but also become your biggest advocates.
By Janelle Barlow, Paul Stewart
Published: 2006
""In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience.""
The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and maintain a well-defined brand through superior customer service.
Janelle Barlow is an accomplished author and speaker known for her insightful contributions to the fields of communication and organizational behavior. She is the co-author of several influential books, including 'Branded Customer Service' and 'A Complaint is a Gift,' which explore the dynamics of customer service and the importance of handling complaints effectively. Barlow's writing style is characterized by clarity and practical insights, making her work accessible to both professionals and general readers. With a background in psychology and a passion for improving interpersonal communication, she has dedicated her career to helping organizations enhance their customer relationships.
Paul Stewart is a renowned British author celebrated for his contributions to children's and young adult literature. He is best known for co-authoring the popular 'Edge Chronicles' series with Chris Riddell, which features rich, imaginative worlds and compelling characters. Stewart's storytelling often blends fantasy with adventure, characterized by a keen sense of humor and vivid descriptions. In addition to the 'Edge Chronicles,' he has written several other notable works, including the 'Barnaby Grimes' series and various picture books. His ability to engage young readers and transport them to fantastical realms has earned him a dedicated following and critical acclaim.
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In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In "Building a StoryBrand," Donald Miller unveils a groundbreaking framework that transforms the way businesses communicate with their customers. Through the power of storytelling, he reveals how brands can clarify their message, making it resonate effortlessly with their audience. You'll uncover the seven universal story points that every compelling brand narrative should incorporate, empowering you to stand out in a crowded market. Miller’s insights offer practical steps to engage your customers and drive them toward action. Ready to elevate your brand’s story and connect with your audience on a deeper level?
In 'The 15 Commitments of Conscious Leadership', authors Jim Dethmer, Diana Chapman, and Kaley Klemp present a transformative guide for leaders seeking to elevate their consciousness and effectiveness. Through an engaging exploration of 15 pivotal commitments, they challenge conventional leadership paradigms and inspire readers to embrace authenticity and vulnerability. Each commitment serves as a stepping stone to foster deeper connections and a culture of trust within organizations. With practical insights and experiential tools, the book invites leaders to dismantle limiting beliefs and ignite their potential. Prepare to uncover a new dimension of leadership that transcends mere management and truly empowers individuals.
Set against the tumult of the French Revolution, 'A Tale of Two Cities' weaves a gripping tale of love, sacrifice, and the quest for redemption. The lives of characters from London and Paris collide in a world marked by brutality and compassion, as past secrets unravel. Charles Dickens explores themes of resurrection and transformation amidst the chaos of revolution. With unforgettable characters like the noble Charles Darnay and the tragic Sydney Carton, the narrative compels readers to ponder the sacrifices made for love and liberty. Will the struggle for justice bring salvation, or will it lead to downfall?
In 'Let My People Go Surfing', Yvon Chouinard, the founder of Patagonia, takes us on a captivating journey through his life as an unconventional entrepreneur and environmentalist. He shares his philosophy of running a business that prioritizes environmental responsibility and the well-being of employees. With a mix of thrilling adventure tales and insights into ethical business practices, Chouinard challenges us to rethink our values in the face of consumerism. This book is not just a memoir; it's a rallying cry for anyone seeking to align their work with their passion for the planet. Discover how the love of surfing shaped a revolutionary approach to business and life.
In 'The New Gold Standard', Joseph Michelli unveils the secrets behind the legendary customer experience at the Ritz-Carlton. He distills five transformative leadership principles that not only enhance service but also create lasting loyalty. Readers are invited into a world where personalized care and employee empowerment turn ordinary interactions into extraordinary experiences. This book challenges leaders to redefine their approach to customer service while offering practical insights that can be applied across various industries. Prepare to be inspired to adopt a gold standard in hospitality that keeps customers coming back for more!
In "Powershift," Daymond John reveals the secrets to harnessing the power of branding, timing, and influence to transform ordinary opportunities into extraordinary success. Through captivating anecdotes and actionable insights, he explores how shifts in the marketplace can empower individuals to take charge of their destinies. John emphasizes the importance of adaptability and persistence in a constantly changing business landscape. This thought-provoking guide urges readers to embrace their inner entrepreneur and leverage their unique strengths. Are you ready to unlock your potential and change the game?
In '100 Tricks to Appear Smart in Meetings', Sarah Cooper reveals the clever art of navigating workplace gatherings with wit and humor. This satirical guide offers a treasure trove of quick, quirky tactics designed to give you the illusion of expertise. Learn how to nod thoughtfully, sprinkle jargon like confetti, and employ the power of strategic silence to captivate your audience. With each trick, readers are invited to laugh at the absurdity of corporate culture while also gaining a stealthy edge in their professional lives. Dive into this playful roadmap to success, where looking smart can be just as fun as knowing your stuff!
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“"In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience."”
Branded Customer Service
By Janelle Barlow, Paul Stewart
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