In 'Branded Customer Service', Janelle Barlow and Paul Stewart unveil the secret weapon for businesses in the competitive market: exceptional customer service. They argue that a strong brand identity goes hand in hand with outstanding service that resonates with customers. Bursting with real-life examples and actionable strategies, this book guides businesses on how to turn service interactions into valuable branding opportunities. Prepare to shift your perspective on customer service as merely a support function to an integral part of brand experience. Discover how to create loyal customers who not only return but also become your biggest advocates.
By Janelle Barlow, Paul Stewart
Published: 2006
""In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience.""
The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and maintain a well-defined brand through superior customer service.
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“"In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience."”
Branded Customer Service
By Janelle Barlow, Paul Stewart
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Janelle Barlow is an accomplished author and speaker known for her insightful contributions to the fields of communication and organizational behavior. She is the co-author of several influential books, including 'Branded Customer Service' and 'A Complaint is a Gift,' which explore the dynamics of customer service and the importance of handling complaints effectively. Barlow's writing style is characterized by clarity and practical insights, making her work accessible to both professionals and general readers. With a background in psychology and a passion for improving interpersonal communication, she has dedicated her career to helping organizations enhance their customer relationships.
Paul Stewart is a renowned British author celebrated for his contributions to children's and young adult literature. He is best known for co-authoring the popular 'Edge Chronicles' series with Chris Riddell, which features rich, imaginative worlds and compelling characters. Stewart's storytelling often blends fantasy with adventure, characterized by a keen sense of humor and vivid descriptions. In addition to the 'Edge Chronicles,' he has written several other notable works, including the 'Barnaby Grimes' series and various picture books. His ability to engage young readers and transport them to fantastical realms has earned him a dedicated following and critical acclaim.
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