In 'Conversational Capital', Cesvet, Babinski, and Alper explore the untapped power of conversation as the new currency in marketing and branding. The authors argue that genuine dialogue can forge deeper connections between consumers and brands, transforming them into passionate advocates. Through compelling case studies and innovative strategies, they reveal how to craft authentic messages that resonate and engage. This book is a call to move beyond traditional advertising and embrace the art of conversation to redefine customer relationships. Discover how your words can not only inform but also inspire and propel your brand to new heights.
By Bertrand Cesvet, Tony Babinski, Eric Alper
Published: 2009
""In a world where conversations shape our reality, the true power lies not just in what we say, but in how we listen and understand each other.""
"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
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“"In a world where conversations shape our reality, the true power lies not just in what we say, but in how we listen and understand each other."”
Conversational Capital
By Bertrand Cesvet, Tony Babinski, Eric Alper
Discover a world of knowledge through our extensive collection of book summaries.
Bertrand Cesvet is a distinguished author and thought leader known for his thought-provoking explorations of culture and society. He is the co-author of the acclaimed book 'The Future of Brand', where he delves into the complex relationship between brands and consumer perceptions. Cesvet's writing style is characterized by its eloquent prose and incisive analysis, offering readers deep insights into contemporary issues. His work often blends academic rigor with relatable narratives, making complex concepts accessible to a broader audience. Through his innovative storytelling and keen observations, Cesvet continues to make a significant impact in the literary world.
Tony Babinski is a contemporary author known for his engaging storytelling and rich character development. He has penned several notable works, including 'The Silent Echoes' and 'Whispers of the Past,' which explore themes of memory and human connection. Babinski's writing style is characterized by its vivid imagery and lyrical prose, drawing readers into immersive worlds filled with emotional depth. He resides in the Pacific Northwest, where the natural scenery inspires much of his work.
Eric Alper is a seasoned author and music industry expert, known for his insightful commentary on culture and entertainment. With a career spanning over two decades, he has contributed to various publications and platforms, showcasing his deep understanding of the music landscape. His notable works include compelling narratives about the evolution of the music industry and the impact of social media on artists. Alper's writing style is characterized by its engaging prose and a unique blend of personal anecdotes with sharp analysis, making complex topics accessible and relatable to a broad audience.
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