Designing Obama

In 'Designing Obama', Scott Thomas reveals the intricate design strategies that played a pivotal role in shaping Barack Obama's historic presidential campaigns. Through a blend of personal anecdotes and professional insights, Thomas uncovers how design can influence public perception and political messaging. Readers are taken behind the scenes of groundbreaking digital initiatives that energized a generation of voters. This book not only showcases the transformative power of design but also invites readers to rethink the intersection of creativity and politics. What can the artistry behind a campaign teach us about the future of communication and persuasion?

By Scott Thomas

Published: 2010

"In the landscape of modern politics, design is not just a tool for aesthetics; it's a bridge that connects the electorate with vision, innovation, and hope."

Designing ObamaBook binding

Start Listening

0:000:00
Mike & Casey Show Logo

The Mike & Casey Show

Dive into captivating book discussions with our expert hosts

Key Points from Designing Obama

About the Author

S

Scott Thomas

Scott Thomas is a renowned author known for his compelling and atmospheric storytelling. He is the author of notable works such as the acclaimed novel "Kill Creek," which combines elements of horror and psychological thriller, and "The Last House on Needless Street," which has been widely praised for its intricate plot and deep character development. Scott's writing style is characterized by his ability to weave tension and emotion seamlessly, often exploring themes of darkness and resilience in human nature. His work has garnered a dedicated readership and critical acclaim, solidifying his place in contemporary literature.

Book Details

Key information about the book.

Authors
Scott Thomas
Published
January 2010
Publisher
N/A
ISBN
0615284191
Language
English
Pages
297
Genres
Political HistoryDesign ThinkingGraphic DesignPolitical LeadersPolitics and Current AffairsDesign

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

Addiction by DesignBook binding

Addiction by Design

Natasha Dow Schüll

Identity DesignedBook binding

Identity Designed

David Airey

The Designer's Dictionary of TypeBook binding

The Designer's Dictionary of Type

Sean Adams

Designing with Type, 5th EditionBook binding

Designing with Type, 5th Edition

James Craig, Irene Korol Scala

Modern Engineering for Design of Liquid-propellant Rocket EnginesBook binding

Modern Engineering for Design of Liquid-propellant Rocket Engines

Dieter K. Huzel, David H. Huang, Harry Arbit

The Design of Everyday ThingsBook binding

The Design of Everyday Things

Don Norman

100 Things Every Designer Needs to Know about PeopleBook binding

100 Things Every Designer Needs to Know about People

Susan Weinschenk

The Art of Game DesignBook binding

The Art of Game Design

Jesse Schell

Gamification by DesignBook binding

Gamification by Design

Design for Real LifeBook binding

Design for Real Life

Eric A. Meyer, Sara Wachter-Boettcher

Expressive Design SystemsBook binding

Expressive Design Systems

Yesenia Perez Cruz

Logic and DesignBook binding

Logic and Design

Krome Barratt

Meggs' History of Graphic DesignBook binding

Meggs' History of Graphic Design

Philip B. Meggs, Alston W. Purvis

Designing for PeopleBook binding

Designing for People

Henry Dreyfuss

Thoughts on DesignBook binding

Thoughts on Design

Paul Rand

Aim for a Job in Graphic Design/artBook binding

Aim for a Job in Graphic Design/art

S. Neil Fujita

Milton Glaser: Graphic DesignBook binding

Milton Glaser: Graphic Design

Milton Glaser

Graphic Design ManualBook binding

Graphic Design Manual

Armin Hofmann

Design is a JobBook binding

Design is a Job

Designing Your LifeBook binding

Designing Your Life

Bill Burnett, Dave Evans

Designing the ObviousBook binding

Designing the Obvious

Robert Hoekman (Jr.), Robert Hoekman

Design for HackersBook binding

Design for Hackers

David Kadavy

The Non-designer's Design BookBook binding

The Non-designer's Design Book

Robin Williams

Defensive Design for the WebBook binding

Defensive Design for the Web

Jason Fried, Matthew Linderman, 37signals (Firm)

Domain-driven DesignBook binding

Domain-driven Design

Eric Evans

Grid Systems in Graphic DesignBook binding

Grid Systems in Graphic Design

Josef Müller-Brockmann

Universal Principles of Design, Revised and UpdatedBook binding

Universal Principles of Design, Revised and Updated

William Lidwell, Kritina Holden, Jill Butler

UX Bites - Small Bites of Information about User Experience DesignBook binding

UX Bites - Small Bites of Information about User Experience Design

Gabriel Kirmaier

Mindful DesignBook binding

Mindful Design

Scott Riley

This is Service Design ThinkingBook binding

This is Service Design Thinking

Marc Stickdorn, Jakob Schneider

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Book Collections you might like →

Michael Pollan's Book Recommendations

Michael Pollan's Book Recommendations

Michael Pollan is a renowned American author and journalist, celebrated for his insightful explorations of food, agriculture, and human culture. His groundbreaking book, "The Omnivore's Dilemma," published in 2006, critically examines the complexities of the modern food industry and has become a seminal work in food studies. Pollan's engaging narrative style and thorough research have earned him a place on The New York Times Best Seller list multiple times. In addition to his literary contributions, he is also a professor of journalism at the University of California, Berkeley. Pollan's work continues to influence public discourse on sustainable eating and the ethical implications of food choices.

View Collection
Alexandria Ocasio-Cortez's Book Recommendations

Alexandria Ocasio-Cortez's Book Recommendations

Alexandria Ocasio-Cortez, also known as AOC, is a U.S. Congresswoman representing New York's 14th district. She gained national attention after winning her seat in 2018 at the age of 29, making her one of the youngest women ever elected to Congress. Ocasio-Cortez is known for her progressive policies, advocating for issues such as Medicare for All, climate change action, and economic justice. She has become a prominent figure within the Democratic Party and uses social media to engage with constituents and the public. Her rise from grassroots activism to Congress has inspired many young people to get involved in politics.

View Collection
Ran Segall's Book Recommendations

Ran Segall's Book Recommendations

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

View Collection
Ezra Klein's Book Recommendations

Ezra Klein's Book Recommendations

Ezra Klein is a prominent American journalist, political analyst, and author, renowned for his incisive commentary on politics and policy. He co-founded Vox, a widely respected news website known for its explanatory journalism, and served as its editor-in-chief. Klein's work includes the critically acclaimed book "Why We're Polarized," which delves into the deep-seated divisions in American politics. He also hosts "The Ezra Klein Show," a popular podcast where he interviews thought leaders from various fields. Klein's contributions have significantly shaped contemporary political discourse and media consumption.

View Collection
Alex Honnold's Book Recommendations

Alex Honnold's Book Recommendations

Alex Honnold is an American professional rock climber, best known for his free solo ascent of El Capitan in Yosemite National Park, a feat that was documented in the Oscar-winning film Free Solo. Honnold is renowned for his mental toughness, technical skill, and ability to climb without ropes or safety equipment. His accomplishments have made him a legend in the climbing world, and he continues to push the boundaries of the sport. Outside of climbing, Honnold is a philanthropist, founding the Honnold Foundation, which supports environmental sustainability projects, particularly in solar energy.

View Collection
Audrey Gelman's Book Recommendations

Audrey Gelman's Book Recommendations

Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.

View Collection
Patrick Collison's Book Recommendations

Patrick Collison's Book Recommendations

Patrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.

View Collection
Coleen Baik's Book Recommendations

Coleen Baik's Book Recommendations

Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.

View Collection
Jon Stewart's Book Recommendations

Jon Stewart's Book Recommendations

Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.

View Collection
Anderson Cooper's Book Recommendations

Anderson Cooper's Book Recommendations

Anderson Cooper is an esteemed American journalist and television personality, best known for anchoring "Anderson Cooper 360°" on CNN. He has gained widespread recognition for his incisive reporting on major global events, earning multiple Emmy Awards for his work. Cooper is also an accomplished author, having penned the best-selling memoir "Dispatches from the Edge," which chronicles his experiences covering some of the world's most perilous conflicts and disasters. His literary contributions extend to "The Rainbow Comes and Goes," a poignant dialogue with his mother, Gloria Vanderbilt, that explores themes of family and resilience. Through his work in both journalism and literature, Cooper has made a significant impact on contemporary media and storytelling.

View Collection
Andrew Chen's Book Recommendations

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

View Collection
Brad Feld's Book Recommendations

Brad Feld's Book Recommendations

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

View Collection
Daniel Petre's Book Recommendations

Daniel Petre's Book Recommendations

Daniel Petre is a distinguished Australian entrepreneur, author, and philanthropist known for his impactful contributions to the business and literary worlds. He co-founded the venture capital firm AirTree Ventures, which has significantly influenced the technology startup ecosystem in Australia. Petre has authored several influential books on technology and leadership, including "The Clever Country?" and "Father Time," which explore themes of innovation and work-life balance. His writing often reflects his deep commitment to shaping a forward-thinking, inclusive society. Beyond his literary and business endeavors, Petre is also recognized for his substantial philanthropic efforts, particularly in education and healthcare.

View Collection
Sophie Bakalar's Book Recommendations

Sophie Bakalar's Book Recommendations

Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.

View Collection
Cleo Abram's Book Recommendations

Cleo Abram's Book Recommendations

Cleo Abram is a distinguished journalist and content creator known for her incisive storytelling and engaging multimedia presentations. She gained widespread recognition as a producer and host for Vox's acclaimed series, "Glad You Asked," where she explored complex topics with clarity and depth. Abram's work often intersects with technology and culture, making intricate subjects accessible to a broad audience. In addition to her journalistic endeavors, she has contributed thought-provoking essays and articles to various esteemed publications. Her innovative approach to storytelling continues to influence and inspire both readers and aspiring journalists.

View Collection
Bill Gates's Book Recommendations

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

View Collection
David Friedberg's Book Recommendations

David Friedberg's Book Recommendations

David Friedberg is an entrepreneur, investor, and founder of The Production Board, a company focused on creating and investing in businesses that aim to solve challenges in food, agriculture, and climate change. Friedberg is also the founder of Climate Corporation, a company that uses data science to help farmers manage weather risk, which was acquired by Monsanto for $1 billion. He is a strong advocate for using technology to address global environmental and food production challenges. Friedberg’s focus on sustainability and innovation has made him a leader in the intersection of agriculture, climate science, and technology.

View Collection
Brian Armstrong's Book Recommendations

Brian Armstrong's Book Recommendations

Brian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.

View Collection
Austen Allred's Book Recommendations

Austen Allred's Book Recommendations

Austen Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.

View Collection
David Kadavy's Book Recommendations

David Kadavy's Book Recommendations

David Kadavy is an author, podcast host, and creativity expert, best known for his books The Heart to Start and Design for Hackers, where he explores the intersection of creativity, productivity, and design. Kadavy's work focuses on helping creators overcome procrastination, build meaningful habits, and find motivation to pursue their creative projects. He is also the host of the Love Your Work podcast, where he interviews high-performing individuals across various fields about their creative processes and productivity techniques. Kadavy’s insights stem from his own experiences as a designer and entrepreneur, offering practical advice on how to break through mental blocks and create with intention. His work emphasizes the importance of self-discipline, creativity, and a minimalist approach to both design and life. Kadavy’s books and podcast have garnered a global audience, positioning him as a thought leader in the realms of personal development and creative success.

View Collection
Michael Bierut's Book Recommendations

Michael Bierut's Book Recommendations

Michael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.

View Collection
Ben Affleck's Book Recommendations

Ben Affleck's Book Recommendations

Ben Affleck is an acclaimed American actor, director, and screenwriter, noted for his significant contributions to film and literature. He achieved early acclaim with his co-writing and starring role in "Good Will Hunting" (1997), which earned him an Academy Award for Best Original Screenplay alongside Matt Damon. Affleck further showcased his directorial prowess with the critically acclaimed film "Argo" (2012), which won the Academy Award for Best Picture. His work often explores complex characters and social issues, making a substantial impact on contemporary storytelling. Additionally, Affleck has been involved in various philanthropic efforts, using his platform to support numerous charitable causes.

View Collection
Jimmy Dore's Book Recommendations

Jimmy Dore's Book Recommendations

Jimmy Dore is a prominent American comedian, political commentator, and author known for his incisive critiques of mainstream media and politics. He gained widespread recognition through "The Jimmy Dore Show," a popular YouTube series and podcast that blends humor with sharp political analysis. Dore's written work includes the book "Your Country Is Just Not That Into You," where he employs his comedic prowess to dissect social and political issues facing America. His contributions to literature and media have made him a distinctive voice in progressive circles, often challenging conventional narratives. Beyond his writing, Dore's influence extends through his performances and public speaking engagements, where he continues to engage and provoke thought among his audience.

View Collection
Stewart Brand's Book Recommendations

Stewart Brand's Book Recommendations

Stewart Brand is an influential American writer, best known for founding the Whole Earth Catalog, a publication that became a cornerstone of the counter-culture movement in the late 1960s and early 1970s. His pioneering work in promoting environmental sustainability and self-sufficiency has had a lasting impact on both literature and society. Brand is also a co-founder of The WELL, an early online community that predated the widespread use of the internet and helped shape the development of digital culture. He has authored several significant books, including "The Media Lab" and "Whole Earth Discipline," which explore technology's role in environmental and societal issues. Brand's contributions continue to influence contemporary discussions on ecology, technology, and community building.

View Collection
Keith Rabois's Book Recommendations

Keith Rabois's Book Recommendations

Keith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.

View Collection
Ben Horowitz's Book Recommendations

Ben Horowitz's Book Recommendations

Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.

View Collection
Frank Chimero's Book Recommendations

Frank Chimero's Book Recommendations

Frank Chimero is a renowned designer, illustrator, and author best known for his influential book "The Shape of Design," which explores the philosophy and practice of design. His work emphasizes the intersection of creativity and human experience, earning him a respected place in both the design and literary communities. Chimero has contributed essays and lectures that have inspired a new generation of thinkers in the creative industries. He has also been recognized for his ability to distill complex ideas into accessible, thought-provoking content. Beyond his writing, Chimero's design projects and illustrations have been featured in numerous prestigious publications and exhibitions.

View Collection

In the landscape of modern politics, design is not just a tool for aesthetics; it's a bridge that connects the electorate with vision, innovation, and hope.

Designing Obama

By Scott Thomas

Frequently Asked Questions