In 'Fred 2.0', Mark Sanborn reinvents the classic tale of customer service through the eyes of a quirky employee named Fred. This inspiring narrative explores how Fred's exceptional approach to his work turns ordinary interactions into extraordinary experiences. The book challenges readers to elevate their own service standards by embracing creativity and authenticity. With practical insights and engaging anecdotes, Sanborn illustrates how anyone can adopt a 'Fred-like' mentality in their professional and personal lives. Are you ready to transform the way you connect with others and leave a lasting impact?
By Mark Sanborn
Published: 2013
"In a world where ordinary is the norm, extraordinary is a choice we make every day."
Nine years ago, bestselling author and business consultant Sanborn introduced the world to Fred, his postman, who delivered extraordinary service. Today, with stiff competition from the networked global economy, Sanborn not only revisits the original Fred to gain new insights, but also gives new strategies to achieve more.
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“In a world where ordinary is the norm, extraordinary is a choice we make every day.”
Fred 2.0
By Mark Sanborn
Discover a world of knowledge through our extensive collection of book summaries.
Mark Sanborn is a renowned author, speaker, and leadership expert best known for his insightful works on personal development and business leadership. He is the author of several bestselling books, including 'The Fred Factor,' 'You Don't Need a Title to Be a Leader,' and 'The Encore Effect.' Sanborn's writing style is characterized by his motivational and practical approach, often blending storytelling with actionable insights to inspire readers to enhance their personal and professional lives. His expertise has made him a sought-after keynote speaker and consultant, helping individuals and organizations develop their leadership potential.
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