In 'Get Back in the Box', Douglas Rushkoff challenges the relentless embrace of technology in our lives, urging us to reconnect with the tangible world. He explores the idea that true innovation originates not from flashy gadgets, but from understanding and enhancing our existing systems. Rushkoff uses vivid anecdotes and sharp insights to illustrate how businesses and individuals can find deeper fulfillment by focusing on the core values that matter. This thought-provoking journey prompts readers to reconsider their relationship with technology and its role in their lives. Are you ready to step back, reflect, and rediscover what's truly essential?
By Douglas Rushkoff
Published: 2010
""In a world that constantly urges us to think outside the box, true innovation often lies in understanding and embracing the box itself.""
Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.
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“"In a world that constantly urges us to think outside the box, true innovation often lies in understanding and embracing the box itself."”
Get Back in the Box
By Douglas Rushkoff
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Douglas Rushkoff is a leading media theorist, author, and documentarian, known for his insightful analysis of modern technology and its societal impacts. He has written several influential books, including 'Program or Be Programmed', 'Present Shock', and 'Throwing Rocks at the Google Bus', where he explores themes of digital culture, economic systems, and the influence of technology on human behavior. Rushkoff's writing style is characterized by its accessibility and urgency, combining deep theoretical insights with practical implications. In addition to his books, he has produced award-winning documentaries and is a sought-after speaker, frequently addressing the intersection of technology, society, and economics.
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