Go To

In 'Go To,' Steve Lohr delves into the transformative power of technology and its profound impact on the way we work and interact. Through compelling stories and case studies, he illustrates how the rise of data-driven decision-making is reshaping industries and the workforce. The narrative invites readers to explore the delicate balance between human intuition and algorithmic efficiency. As the lines between man and machine blur, what does the future hold for our workplaces and ourselves? Discover the insights and challenges that come with navigating this new digital era.

By Steve Lohr

Published: 2002

Go ToBook binding

Start Listening

0:000:00
Mike & Casey Show Logo

The Mike & Casey Show

Dive into captivating book discussions with our expert hosts

You might also like →

How Google WorksBook binding

How Google Works

Eric Schmidt, Jonathan Rosenberg

MakersBook binding

Makers

Chris Anderson

In the PlexBook binding

In the Plex

Steven Levy

Shaping the Future of the Fourth Industrial RevolutionBook binding

Shaping the Future of the Fourth Industrial Revolution

Klaus Schwab, Nicholas Davis

Dawn of the New EverythingBook binding

Dawn of the New Everything

Jaron Lanier

Future ShockBook binding

Future Shock

Alvin Toffler

CodeBook binding

Code

Charles Petzold

MeltdownBook binding

Meltdown

Chris Clearfield, András Tilcsik

Ctrl Alt DeleteBook binding

Ctrl Alt Delete

Mitch Joel

What Technology WantsBook binding

What Technology Wants

Kevin Kelly

AbundanceBook binding

Abundance

Steven Kotler, Peter H. Diamandis

Rise of the RobotsBook binding

Rise of the Robots

Martin Ford

But how Do it Know?Book binding

But how Do it Know?

J. Clark Scott

GenentechBook binding

Genentech

Sally Smith Hughes

EngageBook binding

Engage

Brian Solis

Humans Need Not ApplyBook binding

Humans Need Not Apply

Jerry Kaplan

Connecting the DotsBook binding

Connecting the Dots

John Chambers, Diane Brady

Hacking DarwinBook binding

Hacking Darwin

Jamie Metzl

Growth Hacker MarketingBook binding

Growth Hacker Marketing

Ryan Holiday

In the Beginning...was the Command LineBook binding

In the Beginning...was the Command Line

Neal Stephenson

MindstormsBook binding

Mindstorms

Seymour A. Papert

A Vast MachineBook binding

A Vast Machine

Paul N. Edwards

The ChipBook binding

The Chip

T.R. Reid

Idea MakersBook binding

Idea Makers

Stephen Wolfram

FarsightedBook binding

Farsighted

Steven Johnson

Average is OverBook binding

Average is Over

Tyler Cowen

AlibabaBook binding

Alibaba

Duncan Clark

More HumanBook binding

More Human

Steve Hilton, Scott Bade, Jason Bade

The Business BlockchainBook binding

The Business Blockchain

William Mougayar

Knowledge and PowerBook binding

Knowledge and Power

George Gilder

Book Collections you might like →

Bret Victor's Book Recommendations

Bret Victor's Book Recommendations

Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.

View Collection
Biz Stone's Book Recommendations

Biz Stone's Book Recommendations

Biz Stone is an American entrepreneur, co-founder of Twitter, and a key figure in the development of social media. Stone helped launch Twitter in 2006, transforming the way people communicate and share information globally. He has also co-founded other companies, including Xanga, Blogger, and Medium, and is involved in various philanthropic efforts through The Biz and Livia Stone Foundation. Stone is known for his creative thinking and his belief in the power of technology to create positive change in the world. His work has left a lasting impact on digital communication and media innovation.

View Collection
Alexey Moiseenkov's Book Recommendations

Alexey Moiseenkov's Book Recommendations

Alexey Moiseenkov is a Russian entrepreneur and tech innovator best known for creating Prisma, the groundbreaking mobile app that transforms photos into artworks using artificial intelligence. Though not primarily a literary figure, his work in AI and digital transformation has influenced contemporary discussions on the intersection of technology and art. Moiseenkov's contributions have been featured in various tech and innovation journals, highlighting his impact on modern digital culture. His work underscores the evolving narrative of creativity in the digital age, bridging the gap between artistic expression and technological advancement. Moiseenkov continues to inspire through his ongoing ventures in AI and entrepreneurship.

View Collection
Ben Shapiro's Book Recommendations

Ben Shapiro's Book Recommendations

Ben Shapiro is an American conservative political commentator, author, and lawyer, known for his sharp analytical skills and outspoken views. He graduated from UCLA at the age of 20 and Harvard Law School at 23, demonstrating his early intellectual prowess. Shapiro is the author of several best-selling books including "Bullies: How the Left's Culture of Fear and Intimidation Silences Americans" and "The Right Side of History: How Reason and Moral Purpose Made the West Great." He is the co-founder and editor emeritus of The Daily Wire, a popular conservative news and opinion website. Through his writing and media presence, Shapiro has significantly influenced contemporary political discourse in the United States.

View Collection
Brad Feld's Book Recommendations

Brad Feld's Book Recommendations

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

View Collection
Bill Gates's Book Recommendations

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

View Collection
Nir Eyal's Book Recommendations

Nir Eyal's Book Recommendations

Nir Eyal is an accomplished author and behavioral design expert, best known for his two best-selling books, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." With a background in psychology and business, he has significantly influenced the fields of product design and personal productivity. Eyal's work has been featured in major publications such as The Harvard Business Review and The New York Times. He frequently speaks at industry conferences and workshops, sharing insights on how technology can be ethically designed to benefit users. Eyal also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.

View Collection
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

View Collection
Ev Williams's Book Recommendations

Ev Williams's Book Recommendations

Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.

View Collection
Kevin Systrom's Book Recommendations

Kevin Systrom's Book Recommendations

Kevin Systrom is best known as the co-founder of Instagram, a social media platform that has revolutionized visual storytelling and digital communication. Although not primarily known for contributions to literature, Systrom's work has significantly influenced modern narratives through the lens of technology and social media. His innovative approach has enabled millions to share their stories and experiences globally, altering the landscape of contemporary storytelling. Systrom's impact extends beyond tech, as his vision has inspired a new genre of digital content creation. His achievements underscore the intersection of technology and culture, shaping the way stories are told and consumed in the digital age.

View Collection
Keith Rabois's Book Recommendations

Keith Rabois's Book Recommendations

Keith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.

View Collection
Mark Zuckerberg's Book Recommendations

Mark Zuckerberg's Book Recommendations

Mark Zuckerberg is an American technology entrepreneur best known for co-founding Facebook, the world's largest social media platform, which transformed global communication. Born on May 14, 1984, in White Plains, New York, he launched Facebook in 2004 while attending Harvard University. Under his leadership, Facebook expanded rapidly, influencing the social media landscape and digital advertising. Zuckerberg has also authored numerous articles and essays on technology, innovation, and the future of the internet. His work has had a profound impact on how people connect and share information in the digital age.

View Collection
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

View Collection

Frequently Asked Questions