In 'Hard Landing', Thomas Petzinger, Jr. takes readers on a thrilling journey through the tumultuous world of the airline industry during the late 20th century. As competition intensifies and deregulation disrupts the status quo, ambitious executives and flight crews navigate the highs and lows of their careers. With gripping storytelling and insider insights, Petzinger reveals the human stories behind the corporate battles, revealing what truly keeps the skies safe. Can innovation and ambition outpace the realities of financial crises and corporate takeovers? Join the adventure to uncover the secrets of an industry in freefall.
By Thomas Petzinger, Jr.
Published: 1996
"In the relentless dance of commerce and aviation, where ambition meets the soaring aspirations of flight, we discover that the heights we reach are often shadowed by the depths of our decisions."
In this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines.
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“In the relentless dance of commerce and aviation, where ambition meets the soaring aspirations of flight, we discover that the heights we reach are often shadowed by the depths of our decisions.”
Hard Landing
By Thomas Petzinger, Jr.
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Thomas Petzinger, Jr. is an acclaimed author and journalist known for his insightful exploration of business and economic trends. He is the author of notable works such as 'The New Competitors: The Rise of the Global Entrepreneur' and 'Hard Landing: The Epic Contest for Power and Profits that Plunged the Airlines into Chaos.' Petzinger's writing style is characterized by his meticulous research and ability to convey complex subjects in an accessible manner, making him a respected voice in the field of business literature. With a background in both journalism and business, he combines narrative storytelling with analytical depth to engage readers and stimulate thoughtful discussions about the evolving marketplace.
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