Imagine It Forward Book Summary

In 'Imagine It Forward', Beth Comstock shares her transformative journey within GE, revealing how imagination can drive innovation and change. The book delves into the power of bold thinking and taking risks in a rapidly evolving world. Comstock's insights challenge conventional wisdom and encourage readers to embrace their creativity. With personal anecdotes and practical advice, she illustrates how to cultivate a mindset that fosters resilience and adaptability. This compelling narrative inspires readers to envision a future filled with limitless possibilities.

By Tahl Raz, Beth Comstock

Published: 2018

"The future belongs to those who create it, not simply those who wait for it to happen."

Book Review of Imagine It Forward

FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.

Similar books you might like →

Showing 8 of 30 similar books

Similar Book Recommendations →

Brené Brown

Brené Brown is a research professor, author, and speaker renowned for her work on vulnerability, shame, and courage. Her TED Talk, The Power of Vulnerability, is one of the most-watched talks in the world, and her books, including Daring Greatly and The Gifts of Imperfection, have become bestsellers. Brown’s research emphasizes the importance of embracing vulnerability as a path to strength and connection. She has been a leading voice in mental health and personal development, helping individuals and leaders alike build more authentic and resilient lives. Her work has reshaped conversations around leadership, empathy, and vulnerability.

Self-ImprovementWomen Who LeadMindfulnessLife Advice

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads

Ann Handley's Book Recommendations

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Business and LeadershipInspiring ReadsProductivity

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

Business and LeadershipTechnology and FutureFounders Playbook

Anthony Pompliano's Book Recommendations

Anthony Pompliano, also known as "Pomp," is a prominent entrepreneur and investor focused on the cryptocurrency and blockchain sectors. He co-founded Morgan Creek Digital, an investment firm dedicated to blockchain technology and digital assets. Pomp is also well-known for his popular newsletter, "The Pomp Letter," where he shares insights on finance, technology, and the future of money. As a prolific voice in the crypto community, he has appeared on multiple media platforms, including his own podcast, "The Pomp Podcast," where he interviews industry leaders and innovators. Through his writings and public engagements, Pompliano has significantly contributed to the broader understanding and adoption of digital currencies.

Business and LeadershipTechnology and FutureMoney Matters

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons

Aubrey Marcus's Book Recommendations

Aubrey Marcus is an influential entrepreneur, author, and podcaster, best known for founding Onnit, a health and wellness company dedicated to optimizing human performance. He authored the acclaimed book "Own the Day, Own Your Life," which offers practical advice on improving daily routines for overall well-being. Marcus's contributions to literature extend through his insightful podcasts and articles that delve into personal development, mental health, and holistic living. As a thought leader, he has inspired countless individuals to pursue a balanced and fulfilling life. His work continues to resonate with a global audience, promoting a message of self-empowerment and holistic health.

Self-ImprovementWellness WisdomMindfulness

Austen Allred's Book Recommendations

Austen Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.

Business and LeadershipEducationInspiring Reads

Showing 8 of 14 related collections

The future belongs to those who create it, not simply those who wait for it to happen.

Imagine It Forward

By Tahl Raz, Beth Comstock