In "Measure What Matters," John Doerr unveils the transformative power of Objectives and Key Results (OKRs) that can revolutionize how organizations set goals. Through compelling case studies from industry giants like Google and Intel, he illustrates how clear metrics can drive focus, alignment, and engagement. Doerr's method empowers teams to translate lofty aspirations into tangible results, fostering a culture of accountability and innovation. As you delve into this guide, you'll discover actionable strategies to elevate performance in any setting. Ready to unlock the potential of metrics in your quest for success?
By John Doerr
Published: 2018
"Goals are about direction, not destination."
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Showing 8 of 29 similar books
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Todd Henry is a renowned author, speaker, and consultant best known for his expertise in creativity, productivity, and leadership. He gained widespread acclaim with his book "The Accidental Creative: How to Be Brilliant at a Moment's Notice," which offers practical strategies for maximizing creative potential. Henry followed up with other influential works, including "Die Empty," "Louder Than Words," and "Herding Tigers," each delving into aspects of purposeful living and effective team management. As the founder of Accidental Creative, a company providing resources and workshops for creative professionals, he has significantly impacted the way individuals and organizations approach innovation. Todd Henry continues to inspire and equip professionals globally through his writing, podcasting, and speaking engagements.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Amy Hood is the Chief Financial Officer (CFO) of Microsoft, responsible for leading the company’s worldwide financial operations, including accounting, strategic planning, and treasury. Hood joined Microsoft in 2002 and became CFO in 2013, making her one of the most powerful women in tech. She has been a driving force behind Microsoft’s shift to cloud computing, helping to grow its Azure and Office 365 businesses, which have been key to the company's recent financial success. Hood is known for her analytical rigor and strategic thinking, often credited with streamlining operations and boosting profitability during her tenure. She has also played a critical role in Microsoft’s acquisitions, including LinkedIn and GitHub, further expanding the company’s portfolio. Hood is a vocal advocate for diversity and inclusion in the workplace, championing efforts to create a more equitable environment within Microsoft. Her leadership has earned her recognition as one of the most influential executives in the tech industry.
Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.
Carl Icahn is a billionaire investor and activist shareholder known for taking controlling positions in companies to influence management and strategic direction. He has built a reputation as a corporate raider, often shaking up large corporations to unlock shareholder value. Icahn has been involved in numerous high-profile battles with companies like Apple, Dell, and Netflix. His firm, Icahn Enterprises, spans multiple industries, including energy, automotive, and real estate. Icahn is considered one of the most influential and successful investors of his generation.
Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
Daniel Ek is a Swedish entrepreneur and co-founder of Spotify, the world’s leading music streaming platform. Ek revolutionized the music industry by offering a legal, user-friendly alternative to piracy, and Spotify has since become the dominant player in the streaming market. Under his leadership, Spotify has expanded globally, offering access to millions of songs and podcasts while reshaping how artists distribute their work. Ek is known for his forward-thinking approach to technology and his commitment to evolving Spotify’s platform for both users and creators. He continues to lead Spotify as it explores new innovations in audio entertainment.
Showing 8 of 13 related collections
“Goals are about direction, not destination.”
Measure What Matters
By John Doerr
Discover a world of knowledge through our extensive collection of book summaries.
John Doerr is a prominent venture capitalist and author known for his keen insights into technology and innovation. As a partner at Kleiner Perkins, he has played a pivotal role in funding and guiding some of Silicon Valley's most successful startups, including Google and Amazon. In his influential book, "Measure What Matters," Doerr introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed how organizations approach accountability and performance. His work emphasizes the importance of data-driven decision-making and fostering a culture of transparency. Through his writing and leadership, Doerr continues to inspire entrepreneurs and leaders to pursue ambitious goals and achieve meaningful outcomes.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The 7 Habits of Highly Effective People," Stephen R. Covey unveils a transformative framework for personal and professional success that goes beyond mere productivity. Through powerful principles that encourage self-mastery and proactive living, Covey guides readers to shift their paradigms and cultivate meaningful relationships. Each habit builds upon the last, leading to a holistic approach to achieving goals and overcoming challenges. As you journey through the chapters, you'll discover practical strategies that foster resilience and interdependence. Are you ready to unlock the secrets of effectiveness and redefine what it means to thrive in a complex world?
In "Joy at Work," organizational psychologist Bruce D. Schneider reveals the transformative power of joy in the workplace. He expertly blends research with practical strategies, showing how cultivating joy can enhance productivity, creativity, and overall well-being. Readers will discover actionable tips to infuse their professional lives with positivity, fostering a culture that energizes teams and drives success. From overcoming workplace challenges to building meaningful connections, this book challenges conventional notions of work. Are you ready to unlock the secret to thriving at work and beyond?
In "High-Performance Habits," Brendon Burchard unveils six transformative habits that distinguish the successful from the average, challenging you to elevate your game. Combining cutting-edge research with practical insights, he guides you to cultivate clarity, energy, necessity, productivity, influence, and courage in your daily life. Imagine unlocking your true potential by building intentional routines that spark both motivation and achievement. As you journey through this book, you'll discover actionable strategies that can turn aspirations into accomplishments. Are you ready to embrace the habits that can redefine your path to success?
In 'Tools of Titans', Timothy Ferriss distills the wisdom and habits of high-performing individuals from his podcast interviews, revealing their secrets to success. Discover the unconventional strategies employed by world-class athletes, entrepreneurs, and artists that can transform your life. From morning routines to productivity hacks, each story offers a toolkit for achieving extraordinary results. This book is a treasure trove of practical insights that challenge conventional thinking. Are you ready to unlock the secrets of the titans and elevate your own journey?
In "The Effective Executive," Peter Drucker unveils the timeless secrets of productivity and effectiveness in leadership. He argues that true executives must focus on results rather than merely being busy, challenging conventional notions of work. Through insightful anecdotes and practical guidelines, Drucker emphasizes the importance of time management, decision-making, and prioritization. As he orchestrates a symphony of management principles, he reveals how personal accountability can transform not just careers but organizations. Are you ready to unlock your potential and redefine what it means to lead effectively?
In "High Output Management," Andrew S. Grove, the former CEO of Intel, reveals the secrets behind effective management in a rapidly changing business world. Drawing on his own experiences, Grove introduces a revolutionary framework for maximizing productivity and output in any organization. With practical tools like the “Management by Objectives” approach, readers learn to align goals and empower teams for peak performance. His insights into decision-making, time management, and performance measurement are invaluable for leaders at all levels. This book not only transforms the way you think about management but also challenges you to elevate your own impact in the workplace.
Clean Code: A Handbook of Agile Software Craftsmanship by Robert C. Martin is a masterclass in writing quality code that stands the test of time. Through a series of practical examples and principles, Martin reveals the art of developing clean, readable, and maintainable code, while emphasizing the moral responsibility of programmers. He challenges readers to confront their coding habits and provides actionable insights to elevate their skills. With an exploration of key concepts like refactoring, testing, and the importance of simplicity, this book becomes an essential guide for anyone who writes software. Dive in and discover how clean code not only enhances productivity but also fosters a culture of excellence in software development!
In 'The 4-Hour Workweek', Timothy Ferriss reveals the secrets of escaping the 9-to-5 grind and designing a life of freedom and adventure. He introduces the concept of ‘mini-retirements’ and shows readers how to automate their income through smart outsourcing and entrepreneurship. Ferriss challenges traditional notions of work and productivity, urging readers to focus on what truly matters. With practical strategies and bold ideas, the book inspires a daring reimagining of how we live and work. Are you ready to break free and live life on your terms?