Explore the rich tapestry of visual communication in 'Meggs' History of Graphic Design', a comprehensive account that chronicles the evolution of graphic design from ancient times to the modern digital age. Through captivating illustrations and insightful commentary, this book unveils the cultural and technological shifts that have shaped design practices. Delve into the pioneering figures and movements that have influenced the world of design, from the invention of the printing press to today’s digital revolution. With each page, discover the stories behind iconic works and the innovators who crafted them, offering a fresh perspective on the visual language that surrounds us. This essential read not only informs but inspires, making you see design through a new lens.
By Philip B. Meggs, Alston W. Purvis
Published: 2016
"Design is not just what it looks like and feels like. Design is how it works."
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
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“Design is not just what it looks like and feels like. Design is how it works.”
Meggs' History of Graphic Design
By Philip B. Meggs, Alston W. Purvis
Discover a world of knowledge through our extensive collection of book summaries.
Philip B. Meggs was a distinguished graphic designer, educator, and author, renowned for his significant contributions to the field of design. As the author of the acclaimed book "Understanding Graphic Design" and co-author of "Meggs' History of Graphic Design," he played a vital role in shaping design education and scholarship. Meggs' writing style is characterized by its clarity and depth, making complex design principles accessible to both students and professionals. His work emphasizes the interplay between historical context and contemporary practice in graphic design.
Alston W. Purvis is an accomplished author known for his engaging narratives and in-depth character development. He is the author of several notable works, including "A Journey Through Shadows" and "The Whispering Pines." Purvis's writing style is characterized by its lyrical prose and keen insights into human emotion, often blending elements of realism with rich, imaginative storytelling. His work has garnered critical acclaim and a dedicated readership, establishing him as a significant voice in contemporary literature.
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