New to Big Book Summary

In 'New to Big', David Kidder and Christina Wallace explore the transformative journey of startups as they evolve into successful, scaled enterprises. They unveil the secrets behind harnessing innovation and agility while navigating the challenges of growth. Through captivating case studies and practical insights, the authors reveal how leaders can foster a culture of experimentation and resilience. Readers will discover the importance of balancing vision with execution in an ever-changing landscape. This book is a must-read for aspiring entrepreneurs eager to bridge the gap from ideas to impactful ventures.

By David Kidder, Christina Wallace

Published: 2019

""In the pursuit of innovation, it's not the idea that matters most, but the courage to take the leap into the unknown.""

Book Review of New to Big

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty startups: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses, the way entrepreneurs and early-stage investors must. In New to Big, Kidder and Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations, leveraging these two distinct skills as a form of management for building in a future that is uncertain. By focusing on what consumers do rather than what they say, celebrating productive failure, embracing a portfolio approach, and learning from the outside-in, Kidder and Wallace argue any company can go on offense and win the future. This isn't about a one-off innovation moonshot. It's about building a permanent ladder to the moon.

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"In the pursuit of innovation, it's not the idea that matters most, but the courage to take the leap into the unknown."

New to Big

By David Kidder, Christina Wallace