In 'Onward,' Howard Schultz takes readers behind the scenes of Starbucks during a critical turning point that threatened its very existence. This gripping narrative uncovers Schultz's personal journey as he redefines the company’s mission, facing fierce competition and internal challenges. With candid reflections and bold decisions, he revitalizes the brand and re-engages its passionate workforce. Through this compelling account, Schultz shares the lessons of resilience and innovation. 'Onward' is not just a business memoir but an inspiring call to lead with purpose and heart.
By Howard Schultz, Joanne Gordon
Published: 2012
"In the pursuit of excellence, we must never forget that it's not just about profits, but about people and purpose."
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Showing 8 of 23 similar books
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Patrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.
Morgan Housel is a financial writer and partner at The Collaborative Fund, best known for his book The Psychology of Money. His work explores the behavioral side of finance, emphasizing how emotions, history, and decision-making impact wealth-building. Housel’s writing is widely praised for being accessible, insightful, and engaging, making complex financial topics easier to understand. He contributes regularly to financial publications and speaks at conferences on the power of long-term thinking in finance. His book has become a modern classic in the personal finance genre.
Blake Mycoskie is an American entrepreneur, author, and philanthropist best known for founding TOMS Shoes, a company that pioneered the "One for One" business model, donating a pair of shoes for every pair sold. His significant literary contribution includes the bestselling book "Start Something That Matters," which offers insights into social entrepreneurship and encourages readers to pursue meaningful ventures. Mycoskie's innovative approach to business has inspired a global movement toward corporate social responsibility. He has received numerous accolades for his work, including the Secretary of State's Award for Corporate Excellence. Mycoskie continues to influence the business world with his emphasis on purpose-driven enterprises.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Daniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
Anthony Pompliano, also known as "Pomp," is a prominent entrepreneur and investor focused on the cryptocurrency and blockchain sectors. He co-founded Morgan Creek Digital, an investment firm dedicated to blockchain technology and digital assets. Pomp is also well-known for his popular newsletter, "The Pomp Letter," where he shares insights on finance, technology, and the future of money. As a prolific voice in the crypto community, he has appeared on multiple media platforms, including his own podcast, "The Pomp Podcast," where he interviews industry leaders and innovators. Through his writings and public engagements, Pompliano has significantly contributed to the broader understanding and adoption of digital currencies.
Showing 8 of 18 related collections
“In the pursuit of excellence, we must never forget that it's not just about profits, but about people and purpose.”
Onward
By Howard Schultz, Joanne Gordon
Discover a world of knowledge through our extensive collection of book summaries.
Howard Schultz is an American author and businessman, best known for his leadership at Starbucks Coffee Company. His notable works include 'Onward: How Starbucks Fought for Its Life without Losing Its Soul', which chronicles his journey in revitalizing the company amid financial crisis. Schultz's writing style is engaging and candid, often blending personal anecdotes with business insight to inspire and motivate readers. Through his books, he emphasizes the importance of community, purpose-driven leadership, and the transformative power of innovation in business.
Joanne Gordon is an accomplished author known for her engaging and insightful writing. She has penned several notable works, including 'The Art of Dancing in the Rain' and 'A Full Measure of Joy.' Her writing style is characterized by vivid imagery and a deep exploration of the human experience, often blending elements of memoir and fiction. With a background in creative writing and a passion for storytelling, Joanne Gordon continues to inspire readers through her thought-provoking narratives.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Raising Boys," authors Dr. Meg Meeker and Dr. John Meeker delve into the unique challenges and joys of nurturing boys in today’s complex world. They explore the critical role of fathers and mothers in shaping boys into strong, confident men, emphasizing the importance of guidance and open communication. Drawing on both scientific research and heartfelt anecdotes, the book offers practical advice for navigating everything from school pressures to social dynamics. With empowering insights, it invites parents to foster resilience and emotional intelligence in their sons. Uncover the secrets to raising boys who are not just strong, but kind and empathetic—your journey to understanding them begins here!
Dive into the life of Warren Buffett as Alice Schroeder unveils the intricate tapestry of his journey from a young, hungry investor to a renowned financial titan. "The Snowball" illustrates how Buffett's unique philosophy of value investing and his astute decision-making have shaped not only his fortune but also his legacy in the world of finance. Through vivid anecdotes and personal insights, readers gain a rare glimpse into Buffet's thought processes, ethics, and the art of compound interest. This intimate biography challenges conventional wisdom, showing how simplicity and patience can lead to extraordinary success. Discover the secrets behind the ‘Oracle of Omaha’ and learn how small, consistent efforts can lead to monumental outcomes.
In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.
In 'Liquid Life', Zygmunt Bauman explores the fluidity of contemporary existence, where traditional structures and certainties dissolve into the chaos of modernity. He delves into how an ever-changing world reshapes our identities, relationships, and morals, leading to a sense of instability and anxiety. Bauman's piercing insights reveal the paradox of endless choice in personal freedom, juxtaposed against the isolation and alienation faced by individuals. With each page, readers are compelled to reflect on their own lives and the nature of existence in a world that offers fleeting connections and liquid commitments. Will we adapt to this liquid life, or will we be washed away in the tide of uncertainty?
In 'Steve Jobs', Walter Isaacson unveils the enigmatic life of the Apple co-founder, revealing the genius behind his relentless pursuit of perfection. This biography captures the brilliance and contradictions of a man who transformed entire industries with his innovative vision. Dive into the milestones of Jobs' career, from his revolutionary products to his tumultuous relationships. With candid insights from Jobs himself and those who knew him best, this book exposes the complex psyche of a modern icon. Discover how one man's dream reshaped technology, design, and the way we communicate forever.
'Becoming Steve Jobs' offers an intimate portrait of the tech titan, revealing the transformation of a young, brash innovator into a wise and respected leader. Through candid storytelling and personal anecdotes, the authors unravel the complexities of Jobs’ personality and his relentless pursuit of excellence. Readers will discover the pivotal moments that shaped his vision for Apple and the lessons learned from both failures and successes. This biography is not just about achievements; it's a deep dive into the humanity behind the icon. What drove Steve Jobs to change the world, and what legacy did he leave that continues to inspire?
Explore the extraordinary life of Andy Grove, the visionary leader who transformed the semiconductor industry and propelled Intel to greatness. Richard S. Tedlow delves into Grove's immigrant background and relentless pursuit of excellence, offering insights into his innovative management style. Discover how his resilience and strategic thinking shaped the tech landscape, making him a pivotal figure in modern business history. This captivating biography reveals the personal and professional challenges that Grove overcame on his journey to becoming a Silicon Valley icon. Will his lessons in leadership and foresight inspire the next generation of innovators?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
