In 'The Art of the Long View,' Peter Schwartz unveils the power of scenario planning as a crucial tool for navigating uncertainty and complexity. He challenges conventional ways of thinking and encourages readers to envision multiple futures rather than relying on a single prediction. Through compelling anecdotes and practical insights, Schwartz illustrates how organizations can use strategic foresight to anticipate change and seize opportunities. This book not only equips leaders with the skills to envision diverse possibilities but also inspires them to embrace a sense of agency in shaping their destinies. Dive into this thought-provoking exploration that promises to change the way you perceive the future!
By Peter Schwartz
Published: 1996
Dive into captivating book discussions with our expert hosts
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
View CollectionDavid Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
View CollectionAnn Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View CollectionAaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.
View CollectionAndrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View CollectionChangpeng Zhao, commonly known as "CZ," is a prominent figure in the cryptocurrency world and the founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume. Although not a traditional literary figure, Zhao has significantly contributed to the understanding and proliferation of blockchain technology through numerous articles, interviews, and public speaking engagements. His insights and leadership have been instrumental in shaping modern digital finance. Zhao's journey from coding at Bloomberg to creating Binance has been documented in various publications, shedding light on the transformative potential of cryptocurrencies. Through his work, CZ continues to influence both the financial and technological landscapes globally.
View CollectionBill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
View CollectionAlfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
View CollectionBrian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.
View CollectionFrank Blake is an American businessman and former CEO of The Home Depot, where he led the company through a period of significant growth and transformation. Under Blake’s leadership, The Home Depot focused on improving customer service and expanding its digital presence, making it a leader in home improvement retail. Blake is known for his humble and people-focused leadership style, often attributing the company’s success to its employees. Since retiring from The Home Depot, he has remained active in business and philanthropy, serving on various boards and supporting charitable causes. Blake’s leadership legacy continues to influence corporate culture.
View CollectionBrian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.
View CollectionBryant Chou is a distinguished author renowned for his pioneering contributions to contemporary literature. He gained widespread acclaim with his debut novel, "Echoes of Solitude," which masterfully explores themes of isolation and human connection. Chou's work has been lauded for its lyrical prose and deep emotional resonance, earning him several literary awards, including the prestigious Booker Prize. Beyond his novels, he is also a prolific essayist, with numerous pieces published in leading literary journals. Chou continues to influence the literary world through his innovative storytelling and profound insights into the human condition.
View CollectionArianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View CollectionAdam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
View CollectionDiscover a world of knowledge through our extensive collection of book summaries.