In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?
By Tim Wu
Published: 2017
"In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus."
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Showing 8 of 29 similar books
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Patrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.
Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.
Cleo Abram is a distinguished journalist and content creator known for her incisive storytelling and engaging multimedia presentations. She gained widespread recognition as a producer and host for Vox's acclaimed series, "Glad You Asked," where she explored complex topics with clarity and depth. Abram's work often intersects with technology and culture, making intricate subjects accessible to a broad audience. In addition to her journalistic endeavors, she has contributed thought-provoking essays and articles to various esteemed publications. Her innovative approach to storytelling continues to influence and inspire both readers and aspiring journalists.
Matt Mullenweg is an influential American entrepreneur and web developer, best known for co-founding WordPress, the open-source software that powers over 40% of the web. Born in 1984 in Houston, Texas, Mullenweg's work has revolutionized digital publishing and democratized web content creation. As the CEO of Automattic, the parent company of WordPress.com, he has expanded the platform's reach and capabilities, fostering a vibrant community of developers and users. Mullenweg is also an advocate for open-source software and has contributed significantly to its proliferation and adoption. His impact on digital literature and publishing is profound, enabling countless individuals and organizations to share their voices online.
Noam Chomsky, born December 7, 1928, is an influential American linguist, philosopher, cognitive scientist, historian, and social critic. He revolutionized the field of linguistics with his theory of generative grammar, particularly through his seminal work, "Syntactic Structures" (1957). Chomsky's contributions extend beyond linguistics to political activism, where he is known for his critiques of U.S. foreign policy and media, encapsulated in works like "Manufacturing Consent" (1988). As a professor emeritus at MIT, his interdisciplinary approach has significantly impacted cognitive science, philosophy of language, and political thought. Chomsky remains a prolific author and speaker, continuing to shape academic and public discourses.
Showing 8 of 15 related collections
“In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus.”
The Attention Merchants
By Tim Wu
Discover a world of knowledge through our extensive collection of book summaries.
Tim Wu is a prominent legal scholar, professor, and author known for his insightful analysis of technology and media. He is the author of notable works such as 'The Master Switch: The Rise and Fall of Information Empires,' which explores the history and future of communication industries, and 'The Attention Merchants: The Epic Scramble to Get Inside Our Heads,' which critiques the economy of attention in the digital age. Wu's writing style is characterized by its clarity, depth, and ability to intertwine complex legal concepts with engaging narratives. As a professor at Columbia Law School, he continues to influence discussions around technology policy and civil liberties.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Amusing Ourselves to Death', Neil Postman explores the alarming impact of television and entertainment on public discourse and critical thought. He argues that a culture inundated with superficial media is prioritizing distraction over meaningful communication. Postman presents a compelling critique of how entertainment values undermine the seriousness of important issues. Through sharp analysis and wit, he warns against the perils of living in a world where information is merely amusement. This provocative work invites readers to reflect on their own media consumption and its implications for democracy and intellect.
In 'Politicide', Baruch Kimmerling presents a thought-provoking examination of the complex interplay between politics and violence in the Israeli-Palestinian conflict. He introduces the concept of 'politicide', a strategy that systematically undermines the existence of a group, leading to a chilling narrative of state-sponsored aggression. Kimmerling's incisive analysis reveals the deep-rooted socio-political factors fueling decades of turmoil and suffering. The book challenges readers to confront uncomfortable truths about power, identity, and the human cost of conflict. With eloquent prose and compelling arguments, 'Politicide' is a must-read for anyone seeking to understand the intricacies of contemporary geopolitics.
In 'Introduction to Mathematical Philosophy,' Bertrand Russell takes readers on a fascinating journey through the foundations of mathematics and its philosophical implications. He explores concepts such as numbers, infinity, and the nature of mathematical truth, challenging conventional thinking. With his unique blend of clarity and insight, Russell demystifies complex ideas, revealing the profound connections between logic and mathematics. This thought-provoking work not only invites readers to rethink their understanding of numbers but also questions the very essence of reality itself. A must-read for anyone intrigued by the interplay of philosophy and mathematics, this book promises to expand your horizons.
In 'Propaganda,' Edward L. Bernays unveils the art and science behind manipulating public perception. Often dubbed the father of public relations, Bernays shares how he harnessed the power of media to shape opinions and consumer behavior. This groundbreaking work walks readers through historical case studies that reveal the hidden forces driving societal change. With insights that resonate today, Bernays challenges us to consider the ethical implications of influence and persuasion. Prepare to dive into a world where thoughts are crafted and reality is molded - are you ready to see behind the curtain?
In 'So You've Been Publicly Shamed,' Jon Ronson explores the unsettling phenomenon of public shaming in the age of social media. Through compelling stories of individuals who have experienced viral outrage, he sheds light on the mob mentality that can arise online. Ronson delves into the personal impacts of these shaming events, revealing how they can lead to profound consequences for those involved. As he examines the morality and psychology behind this modern form of punishment, readers are prompted to question the boundaries of accountability and justice. Can society find a way to hold individuals accountable without resorting to humiliation?
Set against the backdrop of 1950s America, 'The Hellfire Club' intertwines the lives of a young congressman and a clandestine group of powerful elites. As dark secrets and political intrigue unfold, the protagonist unravels a conspiracy that threatens to engulf him. With each revelation, the stakes rise, leading to questions about loyalty, morality, and the true cost of ambition. Blending fact and fiction, the narrative immerses readers in a world where danger lurks behind the façade of power. Will he emerge unscathed, or will the shadows of the Hellfire Club consume him?
In 'Economics in One Lesson,' Henry Hazlitt distills complex economic principles into a straightforward narrative that reveals how economic decisions can have far-reaching consequences. He stresses the importance of considering the long-term effects of policies on all groups, not just the immediate beneficiaries. Through compelling examples and clear reasoning, Hazlitt debunks popular misconceptions about economics, advocating for free markets and personal responsibility. This classic work challenges readers to rethink their understanding of wealth, prosperity, and government intervention. Dive into Hazlitt's insightful exploration and discover how economics shapes not only markets but our everyday lives.
In 'How to Have Impossible Conversations', Peter Boghossian and James Lindsay equip readers with powerful tools to engage in difficult dialogues without succumbing to hostility or misunderstanding. The authors dissect the psychology behind communication barriers, offering innovative strategies to navigate contentious topics with confidence. From exploring the art of persuasion to understanding the importance of empathy, this book is a roadmap for transforming fraught exchanges into productive discussions. Whether debating politics, ethics, or personal beliefs, readers will discover how to foster meaningful conversations that bridge divides. Unlock the secrets to effective dialogue and learn to embrace the challenges of conversation like never before!
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
