In 'The Brand Flip', Marty Neumeier reveals the revolutionary shift in branding from a company-centered to a customer-driven approach. He argues that today’s consumers are in control, and brands must adapt or risk obsolescence. With engaging insights and practical strategies, Neumeier guides readers through the process of flipping their brand perspectives to prioritize authentic customer experiences. You'll discover the power of storytelling and community in building loyalty that transcends traditional marketing. Are you ready to transform your understanding of branding and unlock your brand's true potential?
By Marty Neumeier
Published: 2015
""In the new world of branding, the most powerful brands are those that embrace the flip - where consumers become the true creators of meaning and value, and where companies listen first, then lead with purpose.""
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
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“"In the new world of branding, the most powerful brands are those that embrace the flip - where consumers become the true creators of meaning and value, and where companies listen first, then lead with purpose."”
The Brand Flip
By Marty Neumeier
Discover a world of knowledge through our extensive collection of book summaries.
Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.
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