The Curse of the Mogul

In 'The Curse of the Mogul,' a trio of sharp economic minds dissect the turbulent saga of the media moguls who rose to power and fell from grace. With a mix of historical insight and incisive analysis, Knee, Greenwald, and Seave expose the flawed strategies that led to disastrous outcomes for these titans. Readers will uncover the inherent pitfalls of ambition and the temptations of the media landscape. This compelling narrative weaves together personal stories with economic theories, revealing the true cost of success. Can the lessons learned from these moguls’ downfalls shed light on the future of media management?

By Jonathan A. Knee, Bruce C. Greenwald, Ava Seave

Published: 2011

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