The Customer Rules

In 'The Customer Rules', former Disney executive Lee Cockerell unveils transformative principles that can elevate any business's customer service. With engaging anecdotes and actionable strategies, he emphasizes the importance of creating a memorable experience for every customer. Cockerell's insights challenge traditional notions of service and empower employees to take charge of their impact on customers. This book is a must-read for anyone looking to distinguish themselves in a competitive market. Discover how small changes in mindset and practice can lead to extraordinary results!

By Lee Cockerell

Published: 2013

The Customer RulesBook binding

Start Listening

0:000:00
Mike & Casey Show Logo

The Mike & Casey Show

Dive into captivating book discussions with our expert hosts

You might also like →

Zingerman's Guide to Giving Great ServiceBook binding

Zingerman's Guide to Giving Great Service

Ari Weinzweig

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel CompanyBook binding

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

Joseph Michelli

YoutilityBook binding

Youtility

Jay Baer

Accounting for TastesBook binding

Accounting for Tastes

Gary S. Becker

The God DelusionBook binding

The God Delusion

Richard Dawkins, Charles Simonyi Professor of the Public Understanding of Science Richard Dawkins

Getting Things DoneBook binding

Getting Things Done

David Allen

Amaze Every Customer Every TimeBook binding

Amaze Every Customer Every Time

Shep Hyken

The Referral EngineBook binding

The Referral Engine

John Jantsch

Shamanism & the Sacred CactusBook binding

Shamanism & the Sacred Cactus

Douglas Sharon

The Liars' ClubBook binding

The Liars' Club

Mary Karr

The Origins of Political OrderBook binding

The Origins of Political Order

Francis Fukuyama

BeowulfBook binding

Beowulf

Seamus Heaney

The Encyclopedia of EarthBook binding

The Encyclopedia of Earth

Michael Allaby

ArcadiaBook binding

Arcadia

Tom Stoppard

Hacking SalesBook binding

Hacking Sales

Max Altschuler

The VampireBook binding

The Vampire

Montague Summers

The Science of Fairy TalesBook binding

The Science of Fairy Tales

Edwin Sidney Hartland

The Brand FlipBook binding

The Brand Flip

Marty Neumeier

Masters of DoomBook binding

Masters of Doom

David Kushner

Secrets of Successful SalesBook binding

Secrets of Successful Sales

Alison Edgar

Never Quit the FightBook binding

Never Quit the Fight

Ralph Peters

Branded Customer ServiceBook binding

Branded Customer Service

Janelle Barlow, Paul Stewart

The ConservationistBook binding

The Conservationist

Nadine Gordimer

Secrets of Closing the SaleBook binding

Secrets of Closing the Sale

Zig Ziglar

The Pursuit of Wow!Book binding

The Pursuit of Wow!

Tom Peters

Dotcom SecretsBook binding

Dotcom Secrets

Russell Brunson

Customer IntimacyBook binding

Customer Intimacy

Frederik D. Wiersema

Advanced Selling StrategiesBook binding

Advanced Selling Strategies

Brian Tracy

Adversity Quotient @ WorkBook binding

Adversity Quotient @ Work

Paul G. Stoltz, PhD

Book Collections you might like →

Jan Losert's Book Recommendations

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

View Collection
Ran Segall's Book Recommendations

Ran Segall's Book Recommendations

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

View Collection
Alex Honnold's Book Recommendations

Alex Honnold's Book Recommendations

Alex Honnold is an American professional rock climber, best known for his free solo ascent of El Capitan in Yosemite National Park, a feat that was documented in the Oscar-winning film Free Solo. Honnold is renowned for his mental toughness, technical skill, and ability to climb without ropes or safety equipment. His accomplishments have made him a legend in the climbing world, and he continues to push the boundaries of the sport. Outside of climbing, Honnold is a philanthropist, founding the Honnold Foundation, which supports environmental sustainability projects, particularly in solar energy.

View Collection
Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

View Collection
Tom Peters's Book Recommendations

Tom Peters's Book Recommendations

Tom Peters is an American business management expert, author, and speaker, known for his groundbreaking work in the field of management and leadership. His book In Search of Excellence, co-authored with Robert Waterman, is widely considered one of the most influential business books of all time, highlighting the importance of innovation, customer service, and employee engagement in achieving business success. Peters is a fierce advocate for the human side of management, arguing that great businesses are built on strong relationships, a commitment to excellence, and a culture of innovation. He has written numerous books on leadership, management, and excellence, and his ideas have shaped the way many companies approach their business strategies. Peters is also a dynamic speaker, known for his energetic and provocative presentations that challenge conventional business thinking. His influence on modern management practices is profound, and he continues to be a leading voice in the business world, advocating for bold, human-centered leadership.

View Collection
David Cancel's Book Recommendations

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

View Collection
Jackie Vullinghs's Book Recommendations

Jackie Vullinghs's Book Recommendations

Jackie Vullinghs is a venture capitalist and partner at AirTree Ventures, one of Australia’s leading venture firms, where she focuses on early-stage technology investments. Vullinghs has a background in finance and product management, and she is passionate about helping startups grow and scale. She invests in a wide range of sectors, including fintech, SaaS, and consumer technology. Vullinghs is also a vocal advocate for diversity in tech and venture capital, often speaking about the importance of supporting underrepresented founders. Her work in venture capital has positioned her as a key figure in the Australian startup ecosystem.

View Collection
Jason Fried's Book Recommendations

Jason Fried's Book Recommendations

Jason Fried is an influential entrepreneur and author best known as the co-founder and CEO of Basecamp, a project management and team collaboration software company. He has notably co-authored several best-selling books, including "Rework" and "Remote: Office Not Required," which challenge conventional business practices and advocate for more efficient, flexible work environments. Fried's clear, straightforward writing style has resonated with a wide audience, making complex business concepts accessible. His work has significantly contributed to the discourse on modern work culture and productivity. Fried continues to influence contemporary business thought through his writing and leadership at Basecamp.

View Collection
Albert Wenger's Book Recommendations

Albert Wenger's Book Recommendations

Albert Wenger is a prominent venture capitalist and author, best known for his insightful contributions to the intersection of technology and society. As a managing partner at Union Square Ventures, he has invested in and mentored numerous groundbreaking startups, significantly shaping the digital landscape. Wenger is the author of "World After Capital," a thought-provoking book that explores the implications of a post-capitalist society driven by abundant knowledge and digital innovation. His work has sparked important discussions about the future of work, education, and governance in an increasingly automated world. Beyond his writing, Wenger is a sought-after speaker and influential thought leader in the tech community.

View Collection
Andrew Grove's Book Recommendations

Andrew Grove's Book Recommendations

Andrew Grove was a pioneering figure in the technology industry, best known as the former CEO of Intel Corporation, where he played a crucial role in the development and popularization of the microprocessor. His leadership and vision were instrumental in transforming Intel into a leading semiconductor company. Grove authored several influential books on business and management, including "Only the Paranoid Survive," which has been widely acclaimed for its insights into strategic corporate survival and adaptation. His work has left a lasting impact on both the tech industry and business management practices. Beyond his professional achievements, Grove's personal story of overcoming adversity as a Hungarian immigrant escaping Nazi and Soviet oppression adds a compelling narrative to his legacy.

View Collection
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

View Collection
Noah Kagan's Book Recommendations

Noah Kagan's Book Recommendations

Noah Kagan is an influential entrepreneur and author known for his expertise in marketing and business growth. He is the founder of AppSumo, a platform that offers software deals for startups, and Sumo, a suite of tools for website growth. Kagan's notable literary contribution includes his book "How I Lost 170 Million Dollars: My Time as #30 at Facebook," which provides insights into his experiences and lessons learned in the tech industry. He is also recognized for his engaging writing on entrepreneurship and productivity on his popular blog, OkDork. Through his work, Kagan has inspired countless entrepreneurs and business enthusiasts worldwide.

View Collection
Austen Allred's Book Recommendations

Austen Allred's Book Recommendations

Austen Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.

View Collection
Michael Bierut's Book Recommendations

Michael Bierut's Book Recommendations

Michael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.

View Collection
Tim Ferriss's Book Recommendations

Tim Ferriss's Book Recommendations

Tim Ferriss is a bestselling author, entrepreneur, and podcast host, best known for his book The 4-Hour Workweek, which advocates for designing a lifestyle of financial and personal freedom through efficiency and outsourcing. He has written several other books, including Tools of Titans and Tribe of Mentors, compiling lessons from interviews with high achievers across industries. Ferriss’s podcast, The Tim Ferriss Show, is one of the most popular in the world, where he interviews leaders and influencers about their habits, strategies, and personal development. He is known for his emphasis on productivity, health, and optimizing performance.

View Collection
Ali Abdaal's Book Recommendations

Ali Abdaal's Book Recommendations

Ali Abdaal is a renowned productivity expert, author, and YouTuber known for his engaging content on personal development and effective study techniques. A former doctor, Abdaal transitioned from his medical career to focus on sharing insights through his popular YouTube channel, which has amassed millions of subscribers. He is the author of "YouTube for Doctors," where he explores the intersection of medicine and digital content creation. Abdaal's work is celebrated for its practical advice, blending scientific research with personal anecdotes to help individuals optimize their lives. His contributions have significantly influenced the productivity and self-improvement community, making him a respected voice in the field.

View Collection
Alex Hormozi's Book Recommendations

Alex Hormozi's Book Recommendations

Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.

View Collection
Reed Hastings's Book Recommendations

Reed Hastings's Book Recommendations

Reed Hastings is an American entrepreneur and co-founder of Netflix, the global streaming service that transformed the entertainment industry. Under Hastings’ leadership, Netflix evolved from a DVD rental service into one of the largest streaming platforms in the world, known for its original programming and binge-watching culture. Hastings is also a philanthropist, focusing on education reform and charter schools through his personal foundation. His forward-thinking approach to technology and media has made Netflix a dominant force in the entertainment industry and has changed how people consume television and film. Hastings’ vision for the future of content distribution continues to influence the industry.

View Collection
Brian Tracy's Book Recommendations

Brian Tracy's Book Recommendations

Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.

View Collection
Tony Hsieh's Book Recommendations

Tony Hsieh's Book Recommendations

Tony Hsieh was an innovative entrepreneur best known for his role as the CEO of Zappos, where he revolutionized online retail through a strong emphasis on company culture and customer service. Born on December 12, 1973, in Illinois, Hsieh graduated from Harvard University with a degree in computer science. He co-founded LinkExchange, which he sold to Microsoft for $265 million, before joining Zappos. Hsieh authored the best-selling book "Delivering Happiness" in 2010, outlining his business philosophy and insights into creating a positive workplace culture. His work has left a lasting impact on both the business world and the literature on corporate management and entrepreneurship.

View Collection
Allen Gannett's Book Recommendations

Allen Gannett's Book Recommendations

Allen Gannett is an acclaimed author and entrepreneur, best known for his influential book, "The Creative Curve," which explores the science behind creativity and innovation. As the founder of TrackMaven, a marketing analytics company, Gannett has significantly impacted the fields of data-driven marketing and business intelligence. His insights on creativity have been featured in major publications like Forbes and Fast Company. Gannett is also a sought-after speaker, sharing his expertise at conferences worldwide. With his work, he bridges the gap between creativity and data, offering valuable guidance for both individuals and organizations.

View Collection
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

View Collection

Frequently Asked Questions