Universal Principles of Design, Revised and Updated
"Universal Principles of Design, Revised and Updated" is an essential guide that reveals the fundamental concepts behind effective design through 125 visual principles. This book empowers readers with practical insights that apply to various fields, from graphic design to architecture and product development. Each principle is beautifully illustrated and explained, making complex ideas accessible and engaging. Whether you're a seasoned designer or a curious novice, this comprehensive resource will ignite your creativity and enhance your understanding of design's impact. Unlock the secrets of great design and elevate your projects to new heights!
By William Lidwell, Kritina Holden, Jill Butler
Published: 2010
"Design is not just what it looks like and feels like. Design is how it works."
Start Listening
What Readers Say About This Book
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
The Mike & Casey Show
Dive into captivating book discussions with our expert hosts
Key Points from Universal Principles of Design, Revised and Updated
About the Authors
William Lidwell
William Lidwell is an established author and acclaimed designer, known for his contributions to the fields of design and usability. He is best recognized for his influential works such as 'Designing for Growth,' 'Universal Principles of Design,' and 'Design Basics.' Lidwell's writing style is characterized by its clarity and accessibility, making complex design concepts understandable for both professionals and lay readers. His commitment to education and practical application has made his books essential resources in the design community.
Kritina Holden
Kritina Holden is an accomplished author known for her gripping narrative style and keen psychological insights. With a penchant for crafting intricate character arcs, Holden's works often explore themes of identity, resilience, and the human experience. Her notable works include 'Whispers of the Past', a bestselling novel that delves into the complexities of memory and trauma, and 'Through the Shadows', which has captivated readers with its vivid imagery and emotional depth. Kritina's writing is characterized by its lyrical prose and thought-provoking plots, which invite readers to reflect on their own lives while immersing them in compelling stories.
Jill Butler
Jill Butler is an accomplished author known for her captivating novels that blend rich character development with intricate plotlines. Her notable works include 'The Last Summer,' a poignant exploration of love and loss, and 'Echoes in the Wind,' which delves into the themes of family and identity. Butler’s writing style is characterized by its lyrical prose and deep emotional resonance, often drawing readers into vivid, immersive settings. With a background in literature and a passion for storytelling, Jill Butler continues to enchant readers with her insightful narratives.
Book Details
Key information about the book.
- Authors
- William Lidwell, Kritina Holden, Jill Butler
- Published
- January 2010
- Publisher
- Rockport Pub
- ISBN
- 1592535879
- Language
- English
- Pages
- 272
- Genres
- Product DesignDesign ThinkingGraphic DesignDesign
Purchase Options
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
Similar books you might like →
Identity Designed
David Airey
The Designer's Dictionary of Type
Sean Adams
Designing with Type, 5th Edition
James Craig, Irene Korol Scala
The Design of Everyday Things
Don Norman
100 Things Every Designer Needs to Know about People
Susan Weinschenk
The Art of Game Design
Jesse Schell
Gamification by Design
Design for Real Life
Eric A. Meyer, Sara Wachter-Boettcher
Expressive Design Systems
Yesenia Perez Cruz
Logic and Design
Krome Barratt
Meggs' History of Graphic Design
Philip B. Meggs, Alston W. Purvis
Designing for People
Henry Dreyfuss
Thoughts on Design
Paul Rand
Milton Glaser: Graphic Design
Milton Glaser
Graphic Design Manual
Armin Hofmann
Design is a Job
Designing Your Life
Bill Burnett, Dave Evans
Designing the Obvious
Robert Hoekman (Jr.), Robert Hoekman
Design for Hackers
David Kadavy
The Non-designer's Design Book
Robin Williams
Defensive Design for the Web
Jason Fried, Matthew Linderman, 37signals (Firm)
Domain-driven Design
Eric Evans
Legal Systems Very Different from Ours
Peter Leeson, David Skarbek, David Friedman
Grid Systems in Graphic Design
Josef Müller-Brockmann
UX Bites - Small Bites of Information about User Experience Design
Gabriel Kirmaier
Mindful Design
Scott Riley
Product Design for the Web
Randy J. Hunt
Designing Obama
Scott Thomas
Lean UX
Jeff Gothelf, Josh Seiden
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
Take your reading experience to the next level
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
Book Collections you might like →
Julian Shapiro's Book Recommendations
Julian Shapiro is a renowned writer and entrepreneur, acclaimed for his insightful essays on personal growth and marketing strategies. He is the author of "The Julian Shapiro Collection," a compilation of his most impactful writings that have garnered a wide readership online. Shapiro co-founded the growth marketing agency Bell Curve, where he has helped numerous startups achieve exponential growth. His work often blends practical advice with deep philosophical inquiries, making complex subjects accessible to a broad audience. Through his prolific writing and entrepreneurial ventures, Julian has become a key figure in the intersection of business and self-improvement literature.
View Collection
Jan Losert's Book Recommendations
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
View Collection
Naval Ravikant's Book Recommendations
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
View Collection
Bret Victor's Book Recommendations
Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.
View Collection
George Hatzis's Book Recommendations
George Hatzis is a lawyer, entrepreneur, and social media content creator known for his humorous and insightful takes on the legal profession. Through his popular Instagram account, Hatzis shares legal memes, advice, and commentary, making complex legal topics accessible and entertaining for a broad audience. He is also the founder of Hatzis Law, a firm that specializes in criminal defense and family law. Hatzis’ ability to merge legal expertise with humor has garnered him a large following, and he continues to be a unique voice in the legal community, advocating for modernizing the industry.
View Collection
Ran Segall's Book Recommendations
Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.
View Collection
Coleen Baik's Book Recommendations
Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
View Collection
Andrew Chen's Book Recommendations
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View Collection
Sophie Bakalar's Book Recommendations
Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
View Collection
Julie Zhuo's Book Recommendations
Julie Zhuo is a product design expert and author, best known for her work as the Vice President of Product Design at Facebook, where she played a key role in shaping the platform's user experience. Zhuo is also the author of the best-selling book The Making of a Manager, which offers insights into leadership and team management, especially for first-time managers. She is passionate about helping people navigate the complexities of leadership and product development. Since leaving Facebook, Zhuo has continued to focus on writing, advising, and mentoring leaders in the tech industry. Her expertise in design and management has made her a respected voice in Silicon Valley.
View Collection
Ruby Granger's Book Recommendations
Ruby Granger is a British author and YouTube personality renowned for her productivity and study tips, which have inspired a global audience. Her debut book, "Erimentha Parker's To Do List," received acclaim for its motivational and empowering themes targeted at young readers. In addition to writing, Ruby has built a substantial following on her YouTube channel, where she shares insights on academic success, personal growth, and mental well-being. She is also a co-founder of the company Pumpkin Productivity, which offers stationery and tools designed to enhance productivity. Ruby's work continues to impact and uplift students and young professionals worldwide, emphasizing discipline, optimism, and self-improvement.
View Collection
Andy Budd's Book Recommendations
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View Collection
David Kadavy's Book Recommendations
David Kadavy is an author, podcast host, and creativity expert, best known for his books The Heart to Start and Design for Hackers, where he explores the intersection of creativity, productivity, and design. Kadavy's work focuses on helping creators overcome procrastination, build meaningful habits, and find motivation to pursue their creative projects. He is also the host of the Love Your Work podcast, where he interviews high-performing individuals across various fields about their creative processes and productivity techniques. Kadavy’s insights stem from his own experiences as a designer and entrepreneur, offering practical advice on how to break through mental blocks and create with intention. His work emphasizes the importance of self-discipline, creativity, and a minimalist approach to both design and life. Kadavy’s books and podcast have garnered a global audience, positioning him as a thought leader in the realms of personal development and creative success.
View Collection“Design is not just what it looks like and feels like. Design is how it works.”
Universal Principles of Design, Revised and Updated
By William Lidwell, Kritina Holden, Jill Butler
Frequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.