In 'Unlabel,' Marc Ecko shares his journey from a graffiti artist to a billionaire entrepreneur, challenging the labels society places on us. He advocates for self-definition and innovation in a world desperate for authenticity. With a blend of personal anecdotes and insightful lessons, Ecko inspires readers to embrace their true selves and disrupt the status quo. This book invites you to rethink your identity and the brand of your life. Join Ecko on a transformative adventure that promises to ignite your creativity and passion!
By Marc Ecko
Published: 2015
""The only way to break free from labels is to create your own identity—one that reflects who you truly are, not who society wants you to be.""
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
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“"The only way to break free from labels is to create your own identity—one that reflects who you truly are, not who society wants you to be."”
Unlabel
By Marc Ecko
Discover a world of knowledge through our extensive collection of book summaries.
Marc Ecko is a renowned author, entrepreneur, and cultural icon best known for his notable works that explore themes of ambition, artistry, and self-expression. His most acclaimed publications include 'Unlabel: Selling You Without Selling Out' and 'The Adventures of Jimmy Neutron: Boy Genius' series. Ecko's writing style is characterized by its engaging and accessible prose, often blending personal anecdotes with broader cultural commentary. In addition to his writing career, he is the founder of the streetwear brand Ecko Unltd., drawing on his passion for art and design to influence his narratives.
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