By Mark Stevens
Published: 2003
The marketing consultant who turned companies like Salomon Smith Barney and IBM around shares guidelines for developing an innovative, effective marketing strategy.
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Mark Stevens is an acclaimed author known for his gripping mystery novels and compelling storytelling. His notable works include the award-winning 'Water Song' and the popular 'The Drowning Man.' Stevens' writing style is characterized by rich character development, intricate plot twists, and a deep sense of place, often drawing readers into the atmospheric settings of his stories. With a background in environmental science, his narratives often weave in themes of nature and human interaction, making his work resonate with a wide audience.
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