In "Business Adventures," renowned author John Brooks takes readers on a captivating journey through twelve compelling tales of corporate triumphs and failures. These real-world stories illuminate the timeless lessons of business, from the stock market collapse of 1962 to the explosive rise of Xerox. Each narrative is densely packed with intrigue, showcasing the human elements that drive decisions and shape outcomes in the corporate world. With sharp insights and humor, Brooks reveals the unpredictable nature of business that still resonates today. Prepare to be fascinated by the compelling drama that unfolds in the boardrooms and backrooms where fortunes are made and lost.
By John Brooks
Published: 2014
"Good businesses are built on good ideas, but they are also built on good relationships."
“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
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“Good businesses are built on good ideas, but they are also built on good relationships.”
Business Adventures
By John Brooks
Discover a world of knowledge through our extensive collection of book summaries.
John Brooks is an acclaimed author and business writer known for his insightful explorations of economic and corporate themes. With a background in journalism, he has contributed to prominent publications, sharing his keen observations on the intricacies of business and management. Brooks gained recognition for his seminal works, including “Business Adventures,” which offers timeless lessons through the lens of real-world case studies. His writing combines rigorous analysis with engaging storytelling, making complex topics accessible to a wide audience. Through his thought-provoking narratives, John Brooks continues to inspire readers to understand the dynamics of the business world.
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