Buyology
In 'Buyology', Martin Lindstrom delves into the subconscious forces that drive consumer behavior, revealing the hidden truths behind our purchasing decisions. Through groundbreaking neuromarketing research, he uncovers how emotions, sensory triggers, and cultural influences shape our brand loyalties. Lindstrom takes readers on a compelling journey through the brain's response to advertising, showcasing surprising insights about why we buy. With anecdotes and case studies, he challenges conventional marketing wisdom and empowers consumers and marketers alike to rethink their strategies. Prepare to have your perceptions of shopping turned upside down in this captivating exploration of the mind's influence on commerce.
By Martin Lindstrom
Published: 2010
Start Listening
The Mike & Casey Show
Dive into captivating book discussions with our expert hosts
You might also like →
Thinking, Fast and Slow
Daniel Kahneman
Misbehaving: The Making of Behavioral Economics
Richard H. Thaler
Business Adventures
John Brooks
The Thank You Economy
Gary Vaynerchuk
High Output Management
Andrew S. Grove
Hooked
Nir Eyal
Contagious
Jonah Berger
Selling to Big Companies
Jill Konrath
Peaceful Parent, Happy Siblings
Laura Markham
In Retrospect
Robert S. McNamara
Guerrilla Marketing
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Ogilvy on Advertising
David Ogilvy
Confessions of an Advertising Man
David Ogilvy
Hit Makers
Derek Thompson
Scorecard Marketing
Daniel Priestley
Confessions of the Pricing Man
Hermann Simon
Amaze Every Customer Every Time
Shep Hyken
Data-Driven Marketing
Mark Jeffery
The China Study: Revised and Expanded Edition
T. Colin Campbell, Thomas M. Campbell, II
Retail Superstars
George Whalin
I Am Malala
Malala Yousafzai
The Blind Side: Evolution of a Game
Michael Lewis
The Brand Flip
Marty Neumeier
Masters of Doom
David Kushner
Unleashing the Ideavirus
Seth Godin
Secrets of Successful Sales
Alison Edgar
Nobody Walks
Mick Herron
All Marketers are Liars
Seth Godin
How to Write a Good Advertisement
Victor O. Schwab
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Book Collections you might like →
Jordan Hughes's Book Recommendations
Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
View Collection
Naval Ravikant's Book Recommendations
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
View Collection
Andrew Lokenauth's Book Recommendations
Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.
View Collection
Howard Marks's Book Recommendations
Howard Marks was a renowned Welsh author and drug smuggler, best known for his bestselling autobiography, "Mr Nice," published in 1996. The book chronicles his complex life, from Oxford University graduate to one of the world's most infamous cannabis traffickers. Marks' candid storytelling and unique perspective earned him a cult following and critical acclaim, transforming him into a counterculture icon. He further contributed to literature with several other works, including "Señor Nice" and "Sympathy for the Devil." Marks' legacy continues to influence discussions on drug policy and the criminal justice system.
View Collection
Sam Parr's Book Recommendations
Sam Parr is an influential entrepreneur and writer, best known as the co-founder of The Hustle, a popular email newsletter providing business news and insights. As a prominent voice in the startup community, Parr has leveraged his expertise to offer valuable advice to aspiring entrepreneurs. He also co-hosts the My First Million podcast, where he discusses business ideas and strategies with industry leaders. Parr's work has significantly impacted how modern business news is consumed and has inspired a new generation of digital entrepreneurs. His innovative approach to content creation and distribution has cemented his status as a thought leader in the business world.
View Collection
David Cancel's Book Recommendations
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
View Collection
Andrew Chen's Book Recommendations
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View Collection
Malcolm Gladwell's Book Recommendations
Malcolm Gladwell is a Canadian journalist, author, and public speaker, best known for his best-selling books The Tipping Point, Outliers, and Blink. Gladwell’s work often explores the hidden patterns behind success, decision-making, and social phenomena, using storytelling to make complex ideas accessible to a wide audience. He has written extensively for The New Yorker and hosts the popular podcast Revisionist History, where he reexamines overlooked or misunderstood events in history. Gladwell is known for his ability to challenge conventional wisdom and provoke new ways of thinking about human behavior and societal trends.
View Collection
Changpeng Zhao's Book Recommendations
Changpeng Zhao, commonly known as "CZ," is a prominent figure in the cryptocurrency world and the founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume. Although not a traditional literary figure, Zhao has significantly contributed to the understanding and proliferation of blockchain technology through numerous articles, interviews, and public speaking engagements. His insights and leadership have been instrumental in shaping modern digital finance. Zhao's journey from coding at Bloomberg to creating Binance has been documented in various publications, shedding light on the transformative potential of cryptocurrencies. Through his work, CZ continues to influence both the financial and technological landscapes globally.
View Collection
Bill Gates's Book Recommendations
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
View Collection
Ryan Hoover's Book Recommendations
Ryan Hoover is the founder of Product Hunt, a popular platform where users discover and share new tech products, apps, and tools. Hoover started Product Hunt as a side project, which quickly grew into a thriving community for tech enthusiasts and entrepreneurs. The platform has helped launch countless startups and has become an essential resource for finding innovative products. In addition to Product Hunt, Hoover is an investor and writer, often sharing insights on startup culture and product development. His work has made him a key figure in the tech and startup ecosystems.
View Collection
Sheryl Sandberg's Book Recommendations
Sheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
View Collection
Michael Bierut's Book Recommendations
Michael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
View Collection
Hugh Jackman's Book Recommendations
Hugh Jackman, better known for his illustrious acting career, has made significant contributions to literature through his co-authorship of the popular children's book series, "The School of Life." Born in Sydney, Australia, Jackman has seamlessly transitioned from stage and screen to the literary world, captivating young readers with his imaginative storytelling. His work in literature reflects his versatility and dedication to inspiring and educating children. Alongside his wife, Deborra-Lee Furness, Jackman has also been involved in various philanthropic efforts, promoting literacy and education globally. Despite his Hollywood fame, Jackman's contributions to literature highlight his commitment to nurturing young minds.
View Collection
Brendon Burchard's Book Recommendations
Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.
View Collection
James Altucher's Book Recommendations
James Altucher is an American hedge fund manager, entrepreneur, author, and podcaster known for his candid and unconventional approach to success and self-improvement. He has authored over 20 books, including bestsellers like "Choose Yourself" and "Reinvent Yourself," which emphasize the importance of resilience and personal empowerment. Altucher is also a prolific blogger, sharing insights on various topics ranging from finance to mental health. His podcast, "The James Altucher Show," features in-depth interviews with a diverse array of influential figures, further cementing his reputation as a thought leader. Through his writing and media presence, Altucher has inspired millions to embrace failure as a stepping stone to success.
View Collection
Larry Ellison's Book Recommendations
Larry Ellison is an American entrepreneur and co-founder of Oracle Corporation, a leading enterprise software company. Notably, Ellison's contributions to the technology industry have been profound, with Oracle's database software becoming a cornerstone for businesses worldwide. Although his primary fame stems from his business ventures, Ellison has also authored and co-authored works on technology and business strategy, sharing insights from his extensive career. His visionary leadership has not only revolutionized enterprise software but also inspired literature on innovation and corporate management. Ellison's achievements are a testament to the transformative power of technological advancement in modern business practices.
View Collection
Brian Tracy's Book Recommendations
Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.
View Collection
Keith Rabois's Book Recommendations
Keith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.
View Collection
Arianna Huffington's Book Recommendations
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View Collection
Ben Horowitz's Book Recommendations
Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.
View Collection
Nick Ganju's Book Recommendations
Nick Ganju is an entrepreneur and co-founder of Zocdoc, a digital healthcare platform that allows users to find and book medical appointments online. Ganju helped create Zocdoc as a way to improve access to healthcare by simplifying the process of connecting patients with doctors. The platform has since grown into one of the leading digital health services in the U.S., making it easier for millions of people to receive timely medical care. Ganju is known for his expertise in both technology and healthcare, and he has been a vocal advocate for improving healthcare accessibility through digital innovation.
View CollectionFrequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.