In 'Buyology', Martin Lindstrom delves into the subconscious forces that drive consumer behavior, revealing the hidden truths behind our purchasing decisions. Through groundbreaking neuromarketing research, he uncovers how emotions, sensory triggers, and cultural influences shape our brand loyalties. Lindstrom takes readers on a compelling journey through the brain's response to advertising, showcasing surprising insights about why we buy. With anecdotes and case studies, he challenges conventional marketing wisdom and empowers consumers and marketers alike to rethink their strategies. Prepare to have your perceptions of shopping turned upside down in this captivating exploration of the mind's influence on commerce.
By Martin Lindstrom
Published: 2010
"In a world driven by consumers' subconscious desires, understanding the mind is the key to unlocking the secrets of buying."
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
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“In a world driven by consumers' subconscious desires, understanding the mind is the key to unlocking the secrets of buying.”
Buyology
By Martin Lindstrom
Discover a world of knowledge through our extensive collection of book summaries.
Martin Lindstrom is a renowned Danish author and branding expert, celebrated for his innovative ideas on consumer behavior and marketing. He has written several influential books, including 'Buyology: Truth and Lies About Why We Buy,' which examines the subconscious drivers of consumer decision-making, and 'Small Data: The Tiny Clues That Uncover Huge Trends,' which explores the impact of seemingly insignificant details on understanding human behavior. Lindstrom's writing style is characterized by its engaging narrative and practical insights, drawing on his extensive research and real-world case studies. His work has been recognized globally, making him a sought-after speaker and consultant in the fields of branding and marketing.
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