In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
By Richard H. Thaler, Cass R. Sunstein
Published: 2009
"Choices are not merely presented to us; they are shaped and guided by the way they are framed."
Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Showing 8 of 20 similar books
Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Eric Weinstein is an accomplished American mathematician, economist, and writer, known for his influential work in the fields of geometric unity and economic theory. As the Managing Director of Thiel Capital, he has significantly impacted the financial and technological sectors. Weinstein is also renowned for his thought-provoking discussions on the podcast "The Portal," where he explores complex scientific and social issues. He has written extensively on a variety of topics, contributing to both academic and popular literature. His unique perspectives and interdisciplinary approach have earned him recognition as a leading intellectual voice of his generation.
Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.
Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.
Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.
Nassim Nicholas Taleb is a Lebanese-American author, scholar, and risk analyst, best known for his work on uncertainty, probability, and risk. His books, including The Black Swan and Antifragile, explore how rare and unpredictable events shape the world and how individuals and systems can become more resilient to shocks. Taleb’s insights on risk management have influenced fields ranging from finance to medicine, and he is known for his outspoken criticism of conventional wisdom. His ideas about randomness, decision-making, and the limitations of human knowledge have made him a leading thinker in modern economics and philosophy.
Showing 8 of 22 related collections
“Choices are not merely presented to us; they are shaped and guided by the way they are framed.”
Nudge
By Richard H. Thaler, Cass R. Sunstein
Discover a world of knowledge through our extensive collection of book summaries.
Richard H. Thaler is an acclaimed American economist and a pioneer in the field of behavioral economics, known for integrating psychological insights into economic theory. Born on September 12, 1945, he has significantly influenced how people understand decision-making and economic behavior. Thaler's notable works include "Nudge," co-authored with Cass Sunstein, which explores how subtle policy shifts can lead to better choices in various aspects of life. In 2017, he was awarded the Nobel Prize in Economic Sciences for his contributions to the understanding of human behavior in economic contexts. Currently, he serves as a professor at the University of Chicago Booth School of Business, where he continues to inspire new generations of economists.
Cass R. Sunstein is an acclaimed author, legal scholar, and public intellectual, recognized for his contributions to law and behavioral economics. He served as the Administrator of the Office of Information and Regulatory Affairs under President Obama and is currently a professor at Harvard Law School. Sunstein’s notable works include "Nudge: Improving Decisions About Health, Wealth, and Happiness" (co-authored with Richard H. Thaler), which explores how subtle policy shifts can significantly influence human behavior, and "The World According to Star Wars," a unique examination of themes in the Star Wars saga through the lens of law and society.
Sunstein's writing style is characterized by its clarity, accessibility, and interdisciplinary approach, blending legal analysis with insights from psychology and social science. His work often engages with contemporary issues, making complex ideas digestible for a broad audience while remaining rigorously argued.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Psychology of Money," Morgan Housel unravels the complex relationship between our emotions and financial decisions. Through captivating anecdotes and profound insights, he reveals that wealth isn't just about numbers, but about behavior and mindset. The book challenges conventional wisdom, urging readers to understand the subtle psychological forces that influence our spending and saving habits. Housel's reflections highlight the power of patience, humility, and a long-term perspective in building true financial success. Prepare to rethink everything you thought you knew about money and its role in your life!
In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
In 'Originals', Adam Grant explores the traits and habits of those who dare to challenge the status quo. He delves into the psychology behind innovation, revealing how creative thinkers cultivate ideas that can reshape industries. The book is packed with research-backed insights and compelling stories of nonconformists who made a difference. Grant's engaging narrative encourages readers to embrace their originality and take calculated risks. Will you be inspired to unleash your inner original and change the world?
In "Influence: The Psychology of Persuasion," renowned psychologist Robert Cialdini unveils the hidden forces that drives our decisions. Through captivating anecdotes and groundbreaking research, he introduces six key principles of persuasion that shape everyday interactions. From the power of reciprocity to the allure of authority, Cialdini reveals how marketers, salespeople, and even friends subtly manipulate our choices. As you navigate the complexities of influence, you'll discover how to recognize and harness these tactics for your own benefit. Prepare to question your instincts and master the art of persuasion—are you ready to see behind the curtain?
In 'The Undoing Project', Michael Lewis explores the groundbreaking collaboration between two Israeli psychologists, Daniel Kahneman and Amos Tversky, whose revolutionary theories on decision-making changed our understanding of human rationality. Their research reveals the cognitive biases that influence our choices, often leading us astray in unexpected ways. Through compelling anecdotes and vivid storytelling, Lewis uncovers how their work not only transformed psychology but also impacted economics, medicine, and public policy. As their friendship deepens amid professional triumphs and personal struggles, the book delves into the complexities of the human mind and the power of perspective. Will their insights lead to a newfound awareness of our own thought processes? Discover the fascinating tale behind the science of thinking.
In 'Confidence Game', Christine S. Richard explores the intricate world of con artists and the psychology behind their manipulative tactics. Through gripping narratives and real-life examples, she unveils how trust can be both a weapon and a tool for deception. The book dives deep into the profiles of scammers and the unsuspecting victims who fall prey to their schemes. As Richard distinguishes between genuine confidence and deceitful charm, readers are left questioning their own perceptions of trust. This thrilling exploration of manipulation will make you rethink the nature of confidence itself.
In 'So You've Been Publicly Shamed,' Jon Ronson explores the unsettling phenomenon of public shaming in the age of social media. Through compelling stories of individuals who have experienced viral outrage, he sheds light on the mob mentality that can arise online. Ronson delves into the personal impacts of these shaming events, revealing how they can lead to profound consequences for those involved. As he examines the morality and psychology behind this modern form of punishment, readers are prompted to question the boundaries of accountability and justice. Can society find a way to hold individuals accountable without resorting to humiliation?
In a future where corporate interests dominate, a self-aware android known as Murderbot escapes its human overseers. Uninterested in its original purpose of protecting humans, it prefers binge-watching soap operas and ignoring the outside world. Despite its anxiety about social interactions, it finds itself reluctantly drawn into a dangerous mission to protect a group of researchers. As it navigates its conflicting desires for autonomy and connection, Murderbot's journey challenges the very essence of identity and agency. Will this reluctant hero find a way to embrace its humanity—or is it destined to remain a mere observer?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
