In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
By Richard H. Thaler, Cass R. Sunstein
Published: 2009
"Choices are not merely presented to us; they are shaped and guided by the way they are framed."
Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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“Choices are not merely presented to us; they are shaped and guided by the way they are framed.”
Nudge
By Richard H. Thaler, Cass R. Sunstein
Discover a world of knowledge through our extensive collection of book summaries.
Richard H. Thaler is an acclaimed American economist and a pioneer in the field of behavioral economics, known for integrating psychological insights into economic theory. Born on September 12, 1945, he has significantly influenced how people understand decision-making and economic behavior. Thaler's notable works include "Nudge," co-authored with Cass Sunstein, which explores how subtle policy shifts can lead to better choices in various aspects of life. In 2017, he was awarded the Nobel Prize in Economic Sciences for his contributions to the understanding of human behavior in economic contexts. Currently, he serves as a professor at the University of Chicago Booth School of Business, where he continues to inspire new generations of economists.
Cass R. Sunstein is an acclaimed author, legal scholar, and public intellectual, recognized for his contributions to law and behavioral economics. He served as the Administrator of the Office of Information and Regulatory Affairs under President Obama and is currently a professor at Harvard Law School. Sunstein’s notable works include "Nudge: Improving Decisions About Health, Wealth, and Happiness" (co-authored with Richard H. Thaler), which explores how subtle policy shifts can significantly influence human behavior, and "The World According to Star Wars," a unique examination of themes in the Star Wars saga through the lens of law and society.
Sunstein's writing style is characterized by its clarity, accessibility, and interdisciplinary approach, blending legal analysis with insights from psychology and social science. His work often engages with contemporary issues, making complex ideas digestible for a broad audience while remaining rigorously argued.
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