In 'Choosing College,' Michael B. Horn and Bob Moesta unravel the complex decision-making process behind selecting the right college for students. They delve into the psychological and emotional factors that influence choices, challenging the conventional wisdom around higher education. Through compelling stories and insights, the authors illustrate how students can better navigate their unique aspirations and options. This book encourages readers to assess their values and priorities, ultimately aiming for a more fulfilling college experience. Are you ready to redefine what college means for you?
By Michael B. Horn, Bob Moesta
Published: 2019
"Choosing a college is not just an academic decision, but a journey of discovering who you are and what you truly want from life."
Cut through the noise and make better college and career choices This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices. The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing. The book: Identifies the five different Jobs for which students hire postsecondary education Allows you to see your true options for what’s next Offers guidance for how to successfully choose your pathway Illuminates how colleges and entrepreneurs can build better experiences for each Job The authors help readers understand not what job students want out of college, but what "Job" students are hiring college to do for them.
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“Choosing a college is not just an academic decision, but a journey of discovering who you are and what you truly want from life.”
Choosing College
By Michael B. Horn, Bob Moesta
Discover a world of knowledge through our extensive collection of book summaries.
Michael B. Horn is an acclaimed author and thought leader in the field of education, known for his impactful writings on educational innovation and the future of learning. With a focus on personalized learning and technology's role in education, Horn has co-authored notable works including "Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns" and "Blended: Using Disruptive Innovation to Improve Schools." His engaging writing style combines rigorous research with practical insights, making complex ideas accessible to educators and policymakers alike. Horn is also a prominent speaker and consultant, actively shaping the conversation around educational reform.
Bob Moesta is an acclaimed author and product development expert, best known for his significant contributions to the field of innovation and customer-focused design. He is a co-author of 'Demand-Side Sales 101' and 'Building a StoryBrand,' where he explores the psychology of consumer behavior and the importance of understanding customer needs. Moesta's writing style combines practical insights with real-world applications, making complex concepts accessible to a broad audience. With decades of experience in product development, he is also a co-founder of the Rewired Group, where he applies the 'Jobs To Be Done' framework to help businesses innovate and grow.
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