Confessions of an Advertising Man
In 'Confessions of an Advertising Man,' legendary ad executive David Ogilvy opens the curtain on the world of advertising with sharp wit and uncompromising honesty. He reveals the secrets behind his successful campaigns, offering timeless insights into creativity, consumer behavior, and market strategy. With anecdotes from his illustrious career, Ogilvy illustrates the art and science of persuasive communication. The book serves as both a memoir and a masterclass, enticing readers to rethink their understanding of advertising. Dive into his confessions and discover how he transformed the industry and why his principles remain relevant today.
By David Ogilvy
Published: 2011
"The consumer isn't a moron, she's your wife."
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What Readers Say About This Book
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
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About the Author
David Ogilvy
David Ogilvy (1911-1999) was a British advertising executive and author, often hailed as the 'Father of Advertising.' Renowned for his insightful approach to marketing and branding, Ogilvy founded the agency Ogilvy & Mather. His notable works include 'Confessions of an Advertising Man,' 'Ogilvy on Advertising,' and 'The Unpublished David Ogilvy,' which showcase his expertise in creating compelling ad campaigns. His writing style is characterized by clarity, wit, and an unyielding focus on the consumer, emphasizing the importance of research and understanding the audience.
Book Details
Key information about the book.
- Authors
- David Ogilvy
- Published
- January 2011
- Publisher
- N/A
- ISBN
- 190491537X
- Language
- English
- Pages
- N/A
- Genres
- Business and EconomicsMarketing and SalesAdvertising StrategiesConsumer Behavior
Purchase Options
Buy on Amazon
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View Collection“The consumer isn't a moron, she's your wife.”
Confessions of an Advertising Man
By David Ogilvy
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