Don't Sleep, There Are Snakes Book Summary

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. With Selling to Big Companies, discover how to: Target accounts where you have the highest likelihood of success. Find the names of prospects who can use your offering. Create breakthough value propositions that capture their attention. Develop an effective, multi-faceted account-entry campaign. Overcome obstacles and objections that derail your sale efforts. Position yourself as an invaluable resource, not a product pusher. Have powerful initial sales meetings that build unstoppable momentum. Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

In 'The History of the Future,' Blake J. Harris brilliantly explores the whimsical yet profound evolution of virtual reality and its impact on society. Through compelling narratives and in-depth interviews with key figures in the tech industry, the book reveals how dreams of a digital utopia collide with ethical dilemmas. Harris takes readers on a journey from the origins of VR to its potential future, questioning what it means to be human in an increasingly immersive world. As the lines between reality and virtuality blur, you'll ponder the choices that define our existence. This captivating exploration invites you to consider: Are we ready for the future we are creating?

In 'The City in History,' Lewis Mumford explores the evolution of urban life from ancient times to the modern metropolis. He argues that cities are not just physical structures but reflections of human values and societal progress. Mumford delves into the interplay between architecture, technology, and culture, revealing how they shape the human experience. With incisive critiques and vivid historical examples, he presents a vision of the ideal city that promotes both individuality and community. This thought-provoking journey challenges readers to reconsider the role of cities in their own lives and the future of civilization.

Set against the tumultuous backdrop of post-World War II Europe, 'Prussian Blue' follows the gritty detective Bernie Gunther as he navigates a web of political intrigue and hidden dangers. When a high-profile murder case surfaces, Gunther finds himself embroiled in secrets that could unravel the very fabric of the Cold War. With a mix of historical detail and noir sensibility, Kerr intertwines art, power, and betrayal in a narrative that keeps you guessing. As trouble brews on every side, Gunther must confront both his past and the dark choices that define him. Will he be able to uncover the truth before it costs him everything?

In 'A History of Economic Theory', Jürg Niehans takes readers on a captivating journey through the evolution of economic thought. From ancient philosophies to contemporary paradigms, the book unravels how ideas have shaped economic practices across cultures and eras. With each chapter, Niehans reveals the intellectual battles and breakthroughs that have defined the discipline. Rich in historical context, this work challenges readers to consider the relevance of past theories in today's economy. Dive into this scholarly adventure and discover how the past continually influences our understanding of wealth and value.

In 'Until the End of Time', renowned physicist Brian Greene embarks on an exhilarating journey through the cosmos, exploring the profound questions of existence itself. He weaves together the intricacies of physics, philosophy, and human experience, offering readers a captivating insight into the universe's grand narrative. From the birth of stars to the mysteries of black holes, Greene illuminates the forces that have shaped our reality and the ultimate fate awaiting us all. This thought-provoking odyssey challenges us to ponder our place in the universe and the nature of time itself. Prepare to be mesmerized and left contemplating the eternal as Greene guides you 'until the end of time'.

'Cognitive Psychology' by Michael W. Eysenck and Mark T. Keane offers a riveting exploration into the inner workings of the human mind. Delve into the fascinating processes of perception, memory, and decision-making that shape our everyday experiences. With cutting-edge research and real-world applications, the authors unravel the complexities of cognitive functions in a way that captivates both novices and seasoned scholars alike. Discover how cognitive psychology influences everything from learning strategies to emotional responses. This book invites you to unlock the mysteries of thought and behavior, igniting a deeper understanding of what it means to be human.

In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.