Selling to Big Companies Book Summary

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. With Selling to Big Companies, discover how to: Target accounts where you have the highest likelihood of success. Find the names of prospects who can use your offering. Create breakthough value propositions that capture their attention. Develop an effective, multi-faceted account-entry campaign. Overcome obstacles and objections that derail your sale efforts. Position yourself as an invaluable resource, not a product pusher. Have powerful initial sales meetings that build unstoppable momentum. Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

By Jill Konrath

Published: NaN

"In today's fast-paced world, persistence is not just about following up; it's about being smart, strategic, and agile in your approach to selling."

Selling to Big CompaniesBook binding

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Book Review of Selling to Big Companies

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. With Selling to Big Companies, discover how to: Target accounts where you have the highest likelihood of success. Find the names of prospects who can use your offering. Create breakthough value propositions that capture their attention. Develop an effective, multi-faceted account-entry campaign. Overcome obstacles and objections that derail your sale efforts. Position yourself as an invaluable resource, not a product pusher. Have powerful initial sales meetings that build unstoppable momentum. Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

Book Overview of Selling to Big Companies

About the Book Author

J

Jill Konrath

Jill Konrath is a renowned sales strategist, author, and speaker known for her innovative approaches to modern selling. With over two decades of experience, she has helped countless organizations and individuals enhance their sales performance through her practical insights and actionable strategies. Jill is the author of several bestselling books, including "Selling to Big Companies" and "More Sales, Less Time," which focus on simplifying the sales process and maximizing productivity. As a sought-after speaker, she frequently shares her expertise at conferences and corporate events, inspiring audiences to embrace new sales methodologies. Her commitment to empowering sales professionals has made her a prominent figure in the industry, shaping the way sales is approached in an ever-evolving marketplace.

Book Details

Key information about the book.

Authors
Jill Konrath
Published
N/A
Publisher
Kaplan Publishing
ISBN
1506219845
Language
English
Pages
274
Genres
Sales TechniquesMarketing and Sales

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In today's fast-paced world, persistence is not just about following up; it's about being smart, strategic, and agile in your approach to selling.

Selling to Big Companies

By Jill Konrath

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